La venue du Real Madrid au Kazakhstan stimule le tourisme international

euronews (en français)

La venue du Real Madrid au Kazakhstan stimule le tourisme international  En tant que ville hôte la plus orientale de l'UEFA, Almaty a accueilli le Real Madrid lors d'un match historique qui a déclenché une vague de tourisme international et mis en lumière le potentiel du Kazakhstan en matière de tourisme sportif.  En partenariat avec MDQ  LIRE L’ARTICLE : http://fr.euronews.com/2025/11/05/les-supporters-du-football-kazakh-ravis-les-debuts-en-ligue-des-champions-du-fc-kairat-dal  Abonnez-vous à notre chaine. Euronews est disponible sur Dailymotion en 12 langues

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00:00Bridging east and west, Kazakhstan steps into the spotlight of European football.

00:05For the first time, an unexpected draw brings Real Madrid,

00:09one of the world's most titled teams, to face Almaty's football club Kairat.

00:13This game takes the Champions League to its easternmost point ever

00:17and could redefine Kazakh football identity.

00:21Welcome to Kazakhstan, welcome to modern nomads.

00:30Surrounded by the awe-inspiring Tian Shan mountains, Almaty, in south-eastern Kazakhstan,

00:36is more than 6,000 kilometers away from Madrid, home of the legendary football club.

00:42Now the city opens its doors to a top-tier team and gets ready for the big game.

00:47Our stadium is unique. It has the foundation of a lawn,

00:51which is filled with artificial molecules, 20 centimeters.

00:56which allows the lawn to be strong and stable to any load.

01:00In any climatic conditions, this lawn is ready to take any match.

01:08Tickets for the match sold out in just 4 hours.

01:11Nearly a million fans queued online, hoping to get in.

01:15But only 22,800 were lucky enough. That's all the stadium can hold.

01:21And the excitement is easy to understand. Real Madrid is one of the world's top football teams.

01:26After the Real Kairat match was announced, KazNet exploded with speculation.

01:31Would Kylian Mbappé come to Kazakhstan?

01:34Soon social media was flooded with AI-generated clips of Mbappé in traditional Kazakh robe,

01:40tasting local dishes. In Kazakhstan, such gestures show respect for honored guests.

01:45Some businesses took it even further, using playful Mbappé memes to promote their products.

01:51Like this one.

01:52It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.

01:57The players of Almaty's Kairat football club did too.

02:01Concerns that Kylian Mbappé might skip the trip were quickly dismissed.

02:08He arrived in Almaty with Real Madrid's star-studded squad.

02:12The city is bubbling with football fever.

02:14And for one day, it's painted in yellow and black, the colors of the local team.

02:19Kairat, champion! Kairat, champion!

02:23Guys, who are you rooting for tonight?

02:25Kairat!

02:28Hey guys, who's going to win tonight?

02:30Kairat.

02:32Fans found different ways to show their hopes.

02:35Some bought merchandise, others painted their faces.

02:38Everyone wanted to show their faith in the team.

02:41As for me, I'm a journalist, so I'll stay neutral.

02:44Emotions kept rising as the match drew closer.

02:47Roads were blocked and the entire perimeter was packed with people.

02:51Lines stretched far beyond the stadium.

02:53Did you get a ticket?

02:54We couldn't buy a ticket since there was a huge queue.

02:59But we have a chance to buy it right now.

03:06The ticket was 70 years old.

03:08If we were to buy Real Madrid's life,

03:10we could buy Real Madrid's life,

03:12we could buy Real Madrid's life.

03:16Despite the dramatic loss to Real Madrid,

03:18Kazakhstan gained something far bigger,

03:20a surge of global attention

03:22that's already boosting sports tourism.

03:25According to our data,

03:26Almaty was hosting about 5200 tourists at one time,

03:35during this game between Kairat and Real Madrid.

03:40and Real Madrid mostly coming from China.

03:43It was the top one next to Russia, India.

03:47We can count this as an immediate effect,

03:50which generated roughly about 7 million US dollars to the economy of the city.

03:57And it's not just about major sports.

03:59Marathons have become another engine of sports tourism in Kazakhstan,

04:03with many events now drawing international participants.

04:07This year, the Almaty Marathon brought together 16,000 runners,

04:11including nearly 1,500 from abroad.

04:14Set against the city's iconic mountain backdrop,

04:17the race feels both demanding and accessible.

04:20Smaller events may attract fewer people,

04:22but they are no less authentic.

04:24October is low season for Turkestan.

04:27Only 2,000 runners attending this marathon in Turkestan.

04:32But these 2,000, most of them coming from neighboring countries

04:37and from other cities of Kazakhstan.

04:39And it helps to support the tourism business during this off-peak season.

04:44Big or small, these events are putting Kazakhstan on the global sports map,

04:49turning casual visitors into returning travelers

04:52and inspiring many to choose the country for their next adventure.

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