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  • 2 months ago
France’s Bordeaux region has long commanded respect for its coveted wine, but shifts in the global marketplace mean th | dG1fOGkzaWR1OHN1U2s
Transcript
00:00When I came here and they told me these are the best pieces of land, I thought, sure, but it's true, it's perfection.
00:22To make a great wine, it's not only a great terroir, a great chateau, but then it's the human factor, you know, you need love.
00:35It's more than a manufactured agricultural product, it's something closer to a miracle.
00:43Resilience of Bordeaux is quite amazing when you realize that this place has been able to survive revolutions, wars.
00:52Things can change in both directions.
00:57What we must protect is the wine.
01:09Right now, I think everyone has the wine fever.
01:13You have seen demand massively exceed supply.
01:25Today, China's probably got around 600 US dollar billionaires, that's more than the US.
01:30America used to be the biggest market in the world for these wines, and it's not anymore.
01:36The prices are just too high.
01:38No matter what, this is what I want.
01:40I want to bring it home.
01:42The auctioneer was going like 300,000, 500,000, then suddenly I just raised my parents at 1.5 million.
01:49If they've lived through the Cultural Revolution, this means they've gone to hell and come back.
02:02If a dozen mainland Chinese decided to buy everything in the marketplace, very soon it only takes a few people to corner the entire market.
02:16Bordeaux is all about trade.
02:18It's all about politics.
02:19What makes its heart beat is, I want to be richer than I am, I want to be more powerful than I am, and I know how to do it.
02:28Just the latest sign of the global power shift.
02:31Chinese investors, yes, scooping up estates and vineyards across Bordeaux.
02:37We haven't seen anything yet.
02:39We haven't even scratched the surface.
02:41We haven't seen anything yet.
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