00:00I think that's how we relate because it's not about giving gifts, it's about giving with intention.
00:19Like you purposely find this gift and you're like,
00:22Uy, I found something that's specific just for you.
00:26And I think that's what makes it more special because it doesn't feel like it's just something generic that you pulled off.
00:32It's not like that.
00:36Everything in that story is special and that's why it's not a kind of gift.
00:41It's really, you'll find something that's meant to be for the person you're giving it to.
00:45That's right.
00:46Oh, she's been a fantastic ambassador for us.
00:56So I think that connection, obviously, the Australian Filipino connection and the bond that we share through that,
01:03but also the fact that she, you know, there's the lover of the product.
01:06She knows the brand.
01:07She has it in her home.
01:08She buys it for her daughter.
01:10She is, you know, our target ANCO customer and certainly one of our ANCO club members who I think is a really great connection.
01:18And she's been fantastic to work with.
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