Lil Baby – “Otha Boy" - video Dailymotion

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00:00Lil Baby, Otho Boy

00:02The Atlanta rapper has turned Wednesdays into his personal release day,

00:06dropping a new single and video each week as part of his ongoing Wham Wednesdays campaign.

00:11This strategy is more than just a content rollout, it's a statement.

00:16Lil Baby kicked off Wham Wednesdays in early November 2025,

00:20promising to release a new song and video every Wednesday for the rest of the year.

00:24This approach keeps him visible and relevant.

00:26The newest drop in the series, Otho Boy, is pure Lil Baby, confident, sharp, and laced with his signature flow.

00:35Produced by TM88, the song combines street energy with introspective grit.

00:40Earlier in 2025, Lil Baby released his album Wham, short for Who Hard Is Me,

00:44which debuted at the top of the Billboard 200.

00:47Instead of taking a long break after that success, he chose to keep the energy going.

00:51By controlling the rhythm of his drops, Lil Baby creates a direct relationship with his audience.

00:57Most new music arrives on Fridays, but Lil Baby's midweek rollout gives him his own lane.

01:02The response to Wham Wednesdays has been immediate.

01:05Otho Boy has already generated plenty of buzz.

01:08Instead of waiting for an album cycle or a tour announcement,

01:11Lil Baby gives people a reason to engage weekly.

01:14Each song so far has carried its own sound and mood,

01:17suggesting that this is less about flooding the market and more about storytelling and installments.

01:22By pairing every single one with a visual, he adds depth to the experience.

01:26With several more Wednesdays left in 2025, the possibilities are wide open.

01:31Some speculate that these drops may lead to a future compilation project or deluxe edition of Wham,

01:36but for now, he's keeping the focus on the weekly journey.

01:40Lil Baby's Wham Wednesdays isn't just a campaign.

01:43It's a blueprint for the future of music releases.

01:45And if Otho Boy is any indication, Lil Baby plans to make every Wednesday worth the wait.

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