00:00Anheuser-Busch has long touted itself as the king of beers, and you could say they're back on top.
00:05The company is claiming bragging rights in the beer business, as its popular Michelob Ultra is now number one in sales in America.
00:15Michelob Ultra overtook Modelo for the top spot, according to data provided by technology platform Circana, which tracks packaged goods sales.
00:24Circana calling Michelob Ultra a standout in the industry with no signs of slowing down.
00:29Hi! Impressive carrying skills, right?
00:32The top billing marks a big turnaround for Anheuser-Busch, which suffered from consumer backlash in 2023 after launching a campaign for Bud Light, centered on transgender influencer Dylan Mulvaney.
00:44Some conservative groups and beer drinkers initiated a boycott. Sales then plummeted, knocking Bud Light out of the top spot and clearing the way for Modelo's rise.
00:53But Modelo also recently ran into headwinds. Its parent company, Constellation, sells a lot of its beer to the Hispanic consumer.
01:02The company believes its falling beer sales are directly related to President Trump's crackdown on immigration, which has led to fewer customer trips to the grocery store,
01:11and as a result, fewer beer sales of Modelo, as well as its other brand, Corona.
01:16Anheuser-Busch is now looking to capitalize on its momentum by branching out to the non-alcoholic crowd with its recent launch of Michelob Ultra Zero.
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