The Swift Effect: How Taylor Swift Generated $85 Billion in Global Economic Impact

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00:00The Swift Effect, How Taylor Swift Generated $85 Billion in Global Economic Impact

00:06The Eris tour, generating $55 to $85 billion globally, positioned Taylor Swift as a stimulus package.

00:13Bloomberg calculated her tour's $4.3 billion contribution to U.S. GDP, underscoring her outsized economic influence.

00:21Swift's tour created economic multipliers rivaling government interventions, with fans spending as if attending a once-in-a-lifetime event.

00:30While usual concert attendance involves lower expenditure, Swifties spent up to $2,000 per show.

00:36This included travel and accommodation, effectively placing them in a unique economic sphere.

00:41Notably, cities saw $2.50 to $6 in activity per ticket dollar.

00:47L.A. $320 million from six, while Singapore's investment yielded $225 to $300 million in economic gains.

00:55Cities experienced Super Bowl-level economic impacts from concerts, with hotels fully booked and rates up 80%.

01:02Nashville's food sector hit record weekend sales.

01:05The retail impact reached $7 billion in North America alone.

01:10Friendship bracelet supplies became a legitimate economic category, reflecting the tour's widespread influence.

01:15Central banks acknowledged this, with the Federal Reserve's Beige Book citing the tour as a recovery catalyst for hospitality.

01:23Whether anyone else can replicate this formula remains the $85 billion question.

01:28Q.

01:49A.