Skip to player
Skip to main content
Search
Connect
Watch fullscreen
Like
Bookmark
Share
More
Add to Playlist
Report
The Swift Effect: How Taylor Swift Generated $85 Billion in Global Economic Impact
Rizzle
Follow
2 weeks ago
Category
🎵
Music
Transcript
Display full video transcript
00:00
The Swift Effect, How Taylor Swift Generated $85 Billion in Global Economic Impact
00:06
The Eris tour, generating $55 to $85 billion globally, positioned Taylor Swift as a stimulus package.
00:13
Bloomberg calculated her tour's $4.3 billion contribution to U.S. GDP, underscoring her outsized economic influence.
00:21
Swift's tour created economic multipliers rivaling government interventions, with fans spending as if attending a once-in-a-lifetime event.
00:30
While usual concert attendance involves lower expenditure, Swifties spent up to $2,000 per show.
00:36
This included travel and accommodation, effectively placing them in a unique economic sphere.
00:41
Notably, cities saw $2.50 to $6 in activity per ticket dollar.
00:47
L.A. $320 million from six, while Singapore's investment yielded $225 to $300 million in economic gains.
00:55
Cities experienced Super Bowl-level economic impacts from concerts, with hotels fully booked and rates up 80%.
01:02
Nashville's food sector hit record weekend sales.
01:05
The retail impact reached $7 billion in North America alone.
01:10
Friendship bracelet supplies became a legitimate economic category, reflecting the tour's widespread influence.
01:15
Central banks acknowledged this, with the Federal Reserve's Beige Book citing the tour as a recovery catalyst for hospitality.
01:23
Whether anyone else can replicate this formula remains the $85 billion question.
01:28
Q.
01:49
A.
Be the first to comment
Add your comment
Recommended
10:38
|
Up next
The Taylor Swift effect: How a pop star created her own economy
Insider
2 years ago
1:05
Swiftonomics: Taylor Swift’s billion-pound boost to the UK economy
National World - LocalTV
11 months ago
1:08
Taylor Swift Eras tour: What is 'Swiftonomics?'
Khaleej Times
2 years ago
0:40
Taylor Swift hinted at 'The Life of a Showgirl' during Eras Tour
New York Post
4 weeks ago
1:27
Taylor Swift Announces International Eras Tour Dates With Support From Sabrina Carpenter
LehrenDotCom
2 years ago
7:51
End of an Era: Taylor Swift ends record-breaking Eras Tour
FRANCE 24 English
1 year ago
1:48
Taylor Swift Was 2022’s Highest-Paid Female Entertainer
Allvipp.com
3 years ago
0:52
Taylor Swift Alluded to Her ‘Reputation’ Era in the Glitziest Plunging Hooded Top and Matching Pantaboots
Instyle
3 years ago
4:24
Taylor Swift - august
Taylor Swift
5 years ago
0:56
Page Six's Elana Fishman details Taylor Swift's impact on brands in new doc
New York Post
4 weeks ago
2:32
Taylor Swift - Glitch
Taylor Swift
3 years ago
0:39
Taylor Swift Gifts 'Eras Tour' Workers $100,000 Bonuses
What's Trending
2 years ago
0:36
Taylor Swift's Eras Tour Sparks Surge in U.K. Restaurant and Hotel Bookings. Here's Why the Bank of England Won't Shift Its Policy.
Benzinga
1 year ago
0:12
Taylor Swift fans queue for merchandise outside the MCG ahead of her Melbourne concert
Australian Community Media
2 years ago
1:11
Taylor Swift performs U-turn on Eras tour
National World - BANG
3 years ago
0:36
Mariska Hargitay Is Officially a Swiftie
Instyle
2 years ago
1:07
Taylor Swift Gets Into the ‘All Too Well’ Spirit With New TikTok | Billboard News
Billboard
4 years ago
2:07
‘That’s a Dream’: Taylor Swift Reacts to Billy Joel Saying She’s The Beatles of Her Generation
People
4 years ago
2:07
Kim Kardashian Slammed Online After 12-Year-Old North West Reveals Finger Piercings
Rizzle
21 hours ago
2:07
Ryan Seacrest Slammed by 'Wheel of Fortune' Fans for ‘Awkward,’ ‘Lazy’ Interactions with Contestants
Rizzle
21 hours ago
2:18
10 Gardening Mistakes To Avoid If You’re Growing Jalapeño Peppers This Year
Rizzle
1 day ago
2:00
9 Signs That Mean Your Houseplants Have Root Rot
Rizzle
1 day ago
1:48
10 Gardening Tips For Growing Big Juicy Figs
Rizzle
1 day ago
1:56
10 Reasons Why Your Zucchini Leaves Are Turning Yellow
Rizzle
1 day ago
1:54
10 Gardening Mistakes To Avoid While Growing Green Beans
Rizzle
1 day ago
Be the first to comment