Daniela Astrid La Marca, an Icon of Change in Singapore

Icons of Change International Awards 2025

Daniela Astrid La Marca
Founder, Global Health Press
Editor-in-Chief, AI in Marketing, MediaBUZZ Pte Ltd
Managing Director, La Marca International Pte Ltd
PhD Candidate (Vaccination Systems Governance), Central Queensland University, Australia

SDG Focus: Sustainable Development Goal 16 – Peace, Justice and Strong Institutions
Changemaker in Strategic Health Communications, Media Integrity, and Institutional Trust (Singapore)

For over two decades, Daniela Astrid La Marca has exemplified what it means to build bridges between science, governance, and society. As a multilingual publisher, researcher, and strategic communications leader, her work operates at the critical nexus of public health, digital innovation, and institutional transparency — demonstrating how credible information ecosystems can strengthen trust and accountability across borders.

As Publisher of Global Health Press, Daniela has pioneered one of the region’s most respected platforms for evidence-based communication on vaccination, infectious diseases, and health literacy. Under her leadership, Global Health Press has become a trusted global resource connecting public health experts, policymakers, and communities with accurate, accessible insights — particularly in times when misinformation threatens public well-being and institutional credibility. Her initiatives, including Health Literacy Asia, VacciTUTOR, and VacciNATION, have transformed how complex scientific knowledge is disseminated, ensuring that critical data informs both citizens and decision-makers.

Parallel to her work in health communication, Daniela serves as Editor-in-Chief of AI in Marketing under MediaBUZZ Pte Ltd, Asia’s first pure-play digital publisher. Well ahead of the curve, she introduced editorial frameworks around artificial intelligence and digital ethics long before they entered mainstream discourse. Her publications have shaped corporate and academic conversations on AI governance, responsible media innovation, and digital transformation, reinforcing the idea that technological progress must always be matched by institutional integrity.

Her career foundation was built within major corporate and governmental environments, including BMW AG and Deutsche Post DHL Group, where she honed her ability to translate data, strategy, and media insights into informed executive decision-making. As a Media Analyst at BMW’s Board of Directors, she was responsible for curating high-level intelligence used in strategic reputation management — an early testament to her lifelong commitment to fostering well-informed, transparent governance.

Daniela’s ongoing doctoral research at Central Queensland University reflects her intellectual rigor and public purpose. Focused on vaccination system improvements, her work explores governance, institutional frameworks, and feedback mechanisms to enhance performance and equity in public health systems.