Attending Fieracavalli 2025 in the role of main partner, RAM took the opportunity to introduce the Rampage model in a European preview to a community perfectly aligned with the product's placement. With this model, the first RAM vehicle entirely designed and produced in Brazil, the brand aims to redefine the concept of pick-up trucks. In front of journalists, interested audience and industry stakeholders, the brand unveiled the compact pick-up to validate the potential of a commercial launch that would represent the introduction of an absolute novelty on the European market: a premium compact lifestyle pick-up that would fill a gap between compact SUVs and traditional pick-ups, positioning itself in the heart of the C segment and thus satisfying the needs of customers on the continent.
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