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The Entrepreneurs (2025) Season 1 Episode 1

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00:00when it comes to ideas our little island off the west coast of Europe is simply world-class
00:14everywhere you look you'll find Ireland's entrepreneurs making their mark in the
00:22problems they solve in the jobs they create in the hope they inject in our communities
00:27in this episode a smooth operator building a beauty brand blockbuster now is a better time
00:34than ever for women in business a northern light who's got your back that's lovely to be able to
00:40help people close to home as well as all across the globe and a bread making founder fermenting
00:46a food revolution it's more than bread it's community it's people it's time to get to know
00:52the entrepreneurs over 2 million people on this island work in Irish owned enterprises but no
01:06matter how big a business grows it always starts with one person's idea and their leap of faith
01:12for Anya Kennedy a covert brainwave soon became a styling sensation her success has been a family
01:19affair and she gathers the tribe to celebrate a milestone together
01:23silver oh it's in our corner as well silver oh that is so cute that looks very nice that's very nice
01:33actually it says congratulations to smooth company on reaching 100,000 orders 24th of June
01:37oh it's so cute I always hoped we'd get it someday I can't believe we did
01:42your pair are just amazing absolutely amazing it's quite a tribute to the pair of you I'm so proud of you
01:49the smooth company is a beauty brand we specialize in bringing out innovative new hair care products
01:57to the market I literally spent every penny I had on this business I launched the business from my
02:03attic my granddad he was retired so he was called up to help me back the orders my sister my mom my dad
02:08my brother my cousins like everyone was up in the attic we were all squished in trying to pack the
02:13orders so I'm going to show you our smooth pot so this is where we left the attic and inside I'll give
02:21you the grand tour this was my first product so this was the smooth stick I was actually originally
02:28gonna call it the wonder wand but my friend told me it sounded like a sexual object so I had to swiftly
02:33change the name the smooth stick is a premium hair taming wand so it's designed to tame any baby hairs
02:41and flywheel I'll do a demo so if any like unruly hairs like this you simply just brush it over and
02:47it will keep the hairs in place all day long the idea for this smooth stick came about when I seen
02:53so many girls on social media dipping their toothbrush into gel to slick their hair back and I was like
02:58there has to be a more easier portable way to bring out something that's a style your hair and also is
03:03good for your hair so when I launched the brand I wrote down my goals for the year and my goal was
03:08to sell five thousand smooth sticks and I was like if I hit that I'll be so happy and now it's so
03:12surreal to think that we've sold over a quarter of a million smooth sticks worldwide for the smooth
03:18company every win and wobble in the journey has been played out on social media and more than 150
03:25million views on tik-tok has been successfully converted into sales to 70 countries worldwide but
03:31for Anya the spark of inspiration was lit at an early age in the classroom
03:36good to see you so surreal being back I can't believe it are you ready to go back to your old
03:43business class yeah I'm excited to see it so your old classroom oh my god oh my god looks the exact
03:51same hasn't changed a bit I can't believe I'm there looking at my my past self one of the ty's did that
04:01project on you because obviously they're very inspired oh it's so cool to see and I have to show
04:08you this now all your results there and I think you're number 21 if you look across 92 74 81 79 and a
04:17100 you finished off very well well business is definitely my best subject I didn't get that in
04:21any other in any other subjects and there's your lovely class oh oh my god I don't have this picture
04:28the hair all done for the photos that was a very important day getting the photos I remember the
04:32stress of trying to get there I wish I had the smooth stick down yeah I would have made it easier
04:35definitely the smooth stick there for the front row people like you motivate me to do my job and you
04:42know it's inspiring and when you see people like you being successful at thinking maybe I
04:47it was a tiny little part of that journey yeah no you were a big part of the journey not just a
04:51little yeah it's really good it's an amazing school great teachers so thank you
04:55I kind of fell into it by accident we were down in Killarney on holiday and the grandmother from the
05:09other side the family was there and she got up and she said she wanted to dance well nobody danced with
05:14me so this option I could have my dance with her and it went viral so I only recognized this could
05:21work and that's how I end up in all of these tick tock videos which is absolutely mad at my age in
05:29life I should be saying my prayers people said oh with this new company my gran is a real star of the
05:36show now he was willing to help out with anything he literally said to me is there anything else I can do
05:41can I do anything else to help he's such a good sport look at that doesn't that look lovely
05:45absolutely that's the cutest ponytail I've ever seen really nice he just gets on tick tocks all the
05:51time and he absolutely loves it if I haven't done a tick tock for a few days he's always like
05:54on you you need to post a tick tock she's extraordinary she was the one who taught this off
06:00she got it going and look at it now flying and what I love about her is she hasn't lost one of
06:05herself she's still on you said the little baby in the north west of the country innovation is
06:14propelling one Irish manufacturer to global success from a rural location near Limavady the tierco group
06:21has become a world leader in therapeutic seating its main man Martin Tierney has never forgotten
06:27where it all began and what it's still all about improving the quality of people's lives
06:33hello Robert hello how are you I'm not too bad that's good I'm Martin nice to meet you we're here
06:42today to visit Robert and Robert is going to be using one of our chairs we try and have everyone in the
06:48company come out and do what I'm doing today so that our designers or researchers the accountants
06:52everyone in the business really understands the impact that we're having on individual people like
06:57Robert that's the lovely part about what we're doing we're making a real difference in people's lives
07:02everyday come on over that's it yeah and then there's a wee foot plate here if you that's it
07:11mm-hmm I'm gonna move the chair there as well mm-hmm how's that feel no just no this is a bit of luxury
07:21uh-huh luxury very good and then if you wanted to sleep on it we'll just try putting you back a wee bit
07:28tell me what do you think we love getting out to do assessments because you always figure out
07:38something new and that's where our innovation comes from Martin's company now employs over 200 people and
07:47exports to governments and hospitals in 12 countries he credits much of the company's growth to his
07:52embrace of Japanese manufacturing philosophies if you go back to 2016 our factory is a bit of a mess we
08:00were always making a good product but the process for getting there was a bit challenging so on the
08:04lean manufacturing side was studied from Toyota it was like getting a brain transplant we realized
08:10that a factory can be a beautiful place that people working in a factory can have really dignified high
08:16value work that we can actually manufacture fantastic products in this country Martin's comrades in the
08:25boardroom know each other well his brothers Jonathan and Ryan helped to steer their rapidly growing
08:31business so you can always trust that the other side of the business is being looked after
08:36I've been Australia a couple of times a year and always have the confidence that it's being looked
08:41after because you kind of trust you know they're doing what I would do we kind of communicate
08:45without having to communicate if you know what I mean an example yesterday we were on a meeting and Martin
08:51was like oh and I knew what he was gonna say before he spoke there's kind of this telepathic thing going
08:57on as well we kind of know each other so well well we've grown up with it because we're born in the
09:01same house and we wore each other sacks the factory's location only a stone's throw from the family home
09:09means that the kettle is always on Martin's mother is much more than a listening ear it was actually her
09:17idea that kick-started the entire enterprise as an occupational therapist I was asked to go to a care home
09:23one day to see someone and I discovered that everybody in the care home actually really needed a sitting
09:29assessment that sitting was a huge problem but the product wasn't really there so my husband who was an
09:34engineer he says you know clinically what we need and I know I can do it and that's how it started it was really him
09:41pushing me to really take the fear away and say we can do this you know how many other mothers would
09:47have said no no stick at school you know do your exams do this do that you know where you have to
09:53very much well if you think it's the best thing to do go ahead and do it you said you were only staying
09:57on to prove that you could get four a's at a level and if that was your only reason to stay on to prove
10:02to somebody else that you could get four a's well then just leave tomorrow so you did unfortunately
10:09our father died a few years ago but we're very proud to continue on the legacy that he started
10:16the three of them they're doing something that's very worthwhile that they're changing people's lives
10:20for the better that is not just a selfish thing stick one of them family counseling sessions
10:25back on the east coast owen klusky spotted an opportunity to feed a rising demand for better
10:35bread his bakery has been creating queues down the length of pierce street since it first opened its
10:40doors in late 2018. the business was a massive success from the get-go when we opened the business
10:46we made 45 loaves of bread and i think it was 220 pastries and we sold out in like 20 minutes
10:52i was like oh we've got up the quantities there you are now look at them all now huh so this is the
10:59room where 41 would have started all the bread currently we're making here this dough here the
11:04guys started yesterday over 24 hours ago and they will shape and rest here like so and then they'll rest
11:13for like 20 to 30 minutes then the shape it goes into uh the baskets and then it goes back to the fridge
11:18for further 16 hours and then it's baked the reason it takes so long is that's where the flavor profile
11:24is built how can i create a business or do something i really love that's in every household on the
11:32island of ireland and all around the world bread is a staple it comes in different shapes and sizes we
11:36have pita breads we have chiabatta we have bagels the opportunity for me was to go and make it better
11:43than it was then it was just like yeah make bread and they will come simple keep it fresh
11:50first three years of the business i worked 16 17 hours a day i used to come in do the bake do the
11:56mix get in the van do the deliveries come back work in the coffee bar the three o'clock three o'clock
12:01i'd go home i'll be back here by seven eight o'clock back then we had this was like a flower bin area
12:06um genuine used to sleep there and one of the girls ruth would come in and she like you here you
12:10here all day i was like yeah all the hard graft paid off in the end over 100 people have jobs now
12:16in this values-led business and a new outlet in greystones is the latest chapter in a lifelong
12:22journey in food when i left school i went down became a carpenter and then i left ireland on the
12:27back of wanting to see the world and traveled and then that moment of like am i really enjoying
12:32what i'm doing or do you want to do it and that led me back to food that next stop for me was
12:37ballymaloo cookery school pursued a career down there worked on the farm i learned everything i
12:40needed to learn i was very fortunate to grow up within the bakery my nanny was a great baker
12:46such to the extent her name is margaret baker and my mom's maiden name is baker so going back to
12:52everything that would have started then when i was happy and reconnecting with that element of it
12:56the initial step into bread was probably from my childhood
13:14in ireland a flair for food has fed the ambition of countless entrepreneurs bread 41 is a bakery and
13:20food enterprise built on principles of sustainable and organic growth a philosophy that its founder
13:27owen kluski takes quite literally when this beautiful polytune what's what's in season everything
13:34everything everything at the moment so we have all of our salads in season we also have the end of our
13:39summer crops coming in but yeah all of those 56 polytunnels have to be rotated into salad for the winter
13:45and then they keep growing until march and then in march we rotate back into summer crops again a lot
13:50of the bigger industries you know they like to import and stuff like that but we can only get what's
13:54in season and when it's in season and eating in season is the core what we all should be doing i think
13:59it's important this genuine wine is the most exciting thing on the farm for me it's uh and it is it's like
14:08i think it was 12 maybe 13 years ago someone asked me on an organic farm do you like tomatoes
14:13and i said oh of course i like tomatoes and then they said have one of those and i ate it
14:16and it was the food memory that one ingredient they had and i was like what the hell was that yeah
14:25i suppose the redder the sweeter
14:26i'm lost for words out straight it's it's juicy the sweetness is yeah it's overwhelming genuinely thank you
14:45anything that's hard to do you'll normally find it's worth doing since the farm i looked at people
14:49who were doing things right their ethos were very similar to what we were creating in bread 41.
14:54we all want to leave it better than we found it for owen kluski making dough is also about
15:00making a difference he's coined the phrase breaducation for his community outreach which
15:06teaches baking skills to 3 000 children a year next hour and a half is going to be the busiest
15:11hour and a half you've ever had in the home economics class so we're going to take a couple
15:15of simple ingredients we're going to put them in a bowl we're going to mix them we're going to put
15:18into an oven at the end we're going to have fresh bread but along that way we're going to have a
15:22conversation so we went down and said how can we help what can we do it was very very basic stuff
15:28i was like well what about a muffin and then let the kids design the muffin and make it nice make
15:32it something they'll eat make it something warm make it something fresh we don't like a breakfast
15:35program then we went to a bread education program we support some entrepreneur programs within the
15:39school always always willing to help okay top tip remember what i said to you bread making is a
15:46business what's in the bowl here flour anyone know what's in this bowl bread flour no profit okay really
15:53important piece this is your profit in the bowl okay scrape the bowl down and use all the ingredients
15:59we're certified b corp companies so we will give up to a two and a half percent of our turnover back to
16:03child-based initiatives mine's burning i can spell it i really like enjoy cooking and baking it's
16:14something i do at home i would like to do when i'm older like we came in here not thinking that we
16:19would be able to do this or it would be so difficult we came in done it put our heads down listen to all
16:24and it was a piece of cake i expect mine to come out burnt but it didn't answer we have a bite first
16:30that comes to mind yeah go the aim is to get everyone on the island eat more real bread this
16:37is my favorite part of the business i'd say in the last year we've taught three and a half thousand
16:40kids how to make a loaf of bread this will be the second time i've been in this school and it's real
16:44important to reconnect with a different group all we can do as leaders of business or people or
16:49adults is help kids be confident using business as a force of good is really important
16:54before he took over the family business martin tierney traveled the world where he met his american
17:01wife elizabeth how's it going how are you now committed to life in the northwest their energy
17:12is devoted to creating reasons for the next generation to stay at home thanks very much
17:18thanks so much bye how'd you get on school today good good yeah you know we're going to go to the
17:24beach now yeah what do you want to do at the beach get ice cream ice cream ice cream ice cream ice cream
17:42we met a long way from here anyway we met in haiti that was a volunteer trip
17:47we were both standing there separately after the earthquake i didn't honestly end half of what
17:51he said but you know space so we just kind of think naturally gravitated toward each other and
18:00kept in touch afterwards we married may of 15 so we didn't actually live in the same country until
18:05the day we got married we came back here in 2016 16 before john was born and as we've been since
18:14we're very well set up the kids love it here and beautiful part of the world to live in
18:21you're thinking in terms of the business and what we want to do and grow and develop and leave a legacy
18:26but the best legacy we can leave is is in the family we're blessed to have three good children
18:30hopefully they'd be involved or care for the business at some point in the future as well
18:44in dublin entrepreneur onya kennedy is preparing for a big day
18:49endorsements from the likes of vogue magazine and celebrities like molly may have supercharged the
18:55growth of the smooth company could we not put them like just there for now and now a new product
19:01launch invites local influencers with global reach to spread the gospel we had to use social media as
19:07we didn't have any other option we didn't have any money or funds to do tv ads or anything like that
19:12all i had was our story and to show people and tell them about our product
19:16i documented our business journey on tick tock influencers started seeing us so they started
19:24to know the brand because it was coming up on their social media we love doing these events
19:28this is what it's all about like because we're predominantly an e-commerce brand it's so good
19:32to meet our customers and the influencers face to face like build a relationship with them
19:37tutorial time
19:38we're not using these smooth companies everything we do is organic so we don't pay for anything they
19:45all come in because they want to be part of it and part of our community and we're so appreciative
19:48that they've given up their time to join us and support the brand it really means a lot
19:55three weeks after i launched the business i was in brown thomas and i put the smooth stick on the shelf
20:01and i was like someday i'm gonna have my product stocked in brown thomas and i remember posting that and
20:06i was like people are going to think i'm insane like i'm crazy
20:12so we're number two this week in the trending last week number one was the brush but we have
20:16so many of our new brushes left so it trended too hard trying to trend it a little bit too much
20:20you come into a shop like brown thomas and you can see people are buying it and repeat person
20:24and that's why it's number two it like makes all the hard work worth it so it's it's so surreal
20:29that's because of the amazing team here that make it all happen
20:31another day and another milestone as the smooth company gets the keys to its new home
20:42naturally granddad billy is the first vip to get the grand tour
20:46ready yeah let's turn the lights on are you excited yeah oh gee i love it
20:55just got the keys to our smooth dream house which we're in the process of renovating so
20:59this is going to be our new smooth hq which is something that we're very excited about so
21:02it's gonna be the first time we have an actual proper office now so it's really exciting
21:12oh that is nice
21:16it all worked out
21:18carmel my late wife was taking care of mine because she opened her business on the anniversary of my
21:23wife's death and it seems to work for her yeah i'm delighted for her we're going to grow the team
21:30now now that we've room to do it so it's very exciting i don't even think we've scratched the
21:35surface yet we're definitely making tracks we've a long way to go but i know we'll get there
21:44our island is shaped to this day by the shadows of long centuries when millions of people had to leave
21:50our shores to escape poverty but a new generation is determined to author a chapter of hope from a
21:56history of hardship if you look at ireland's journey and what our irish people have done over the
22:01centuries is they've tried to build a better life what we've always had as people great storytellers
22:08phenomenal innovators and actually great entrepreneurs
22:20a significant part of ireland's transformation has been in the last 50 years nearly two million people
22:26on our island are employed by entrepreneurial founded businesses or entrepreneurial led businesses
22:33entrepreneurs are in every town they're in every county
22:36throughout our island doing amazing innovative things in many many sectors so it shows you the
22:42strength and the movement of entrepreneurship that has taken place over the last number of decades
22:48we are at a pivotal time in the business environment and we have seen the uncertainties
22:56brought about because of external market shocks and economic shocks and it's up to us now
23:04to both rebalance and to diversify our enterprise base and the best way to do that now is to back
23:12our indigenous irish entrepreneurs if we look back at our very long history we can look back
23:19with a lot of pain and a lot of negativity and a lot of challenge but ireland's time is now
23:26what we need to do is to celebrate the importance and the impact of entrepreneurship on our island for
23:32job creation and being able to live in the communities where we want to live
23:40next time on the entrepreneurs a soccer superstar meets a star of irish enterprise
23:46who is wiping the floor with the international competition
23:49a fabulous pharmacist empowering women nationwide
23:56and an icon of the irish entertainment industry step center stage
24:10like
24:14it's
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