Target wants its employees to spread some holiday cheer

Watch Target wants its employees to spread some holiday cheer - New York Post on Dailymotion

Transcript

00:00You know what a person loves to hear? You should smile more. I'm just kidding, everybody hates that.

00:07Target, however, didn't get the memo and wants its employees to spread some holiday cheer this year

00:12and they aren't taking ho-ho no for an answer. Bloomberg News first reported that the Minneapolis

00:17based big box store issued a directive mandating in-store workers smile and make eye contact and

00:23either greet or wave to any shopper that comes within 10 feet of them. If a customer is closer

00:29than four feet away, the employee must ask if they need help or how their day is going. And while

00:36the 10-4 program, as it's being called internally at Target, is being launched for this holiday season,

00:41it's really not that new in the world of retail. Walmart and Disney, for example, have had similar

00:46rules on the books for a long time. But this one feels oddly specific. It's not just when you walk

00:52in the door. Literally any time you're within 10 or 4 feet. Target's in-store sales have been

00:59sluggish, according to their latest earnings reports. And the current chief operating officer,

01:03who will be CEO as of February 1st, has said that improving customer experience is a top priority.

01:10Is this improving customer experience? I mean, truly, one of the reasons we online shop is to

01:15avoid interacting with other humans.