00:00His name is We. Wiley. Say it again. There was a proposed dog. We won't talk about it, but he didn't work out very well on Steed Inn and Save the Day. Whenever Olivier came to you firstly, you said no. What changed your mind? I read it to my wife. Aha. And she said, that's good.
00:25Really? Yeah, good. That sounds like you. Okay. It's like a communication from a friend, not a movie star, not somebody from some place that you can't go.
00:44It's a very simple straightforward communication about life that had some emotional value and ends with getting in a Jeep.
00:50Yeah, it's not trying hard to sell something, you know, and that's something I don't like because people don't buy it.
01:01Not everyone is going to buy a Jeep the Monday after Super Bowl, but they will all have a lasting impression of what we're going to leave something, you know, in their mind.
01:09And that's something I think is going to be super cool, super authentic.
01:17You work with James Mangold in the way he actually called me and said, was I up for this?
01:25With him directing.
01:26He hadn't been mentioned before, and I took about one nan to tell him, absolutely, let's go for this.
01:36You know, I had bought and inbooked a one-minute media space, and I, we cut and cut.
01:42What he filmed was too beautiful.
01:44I didn't have the heart, you know, to cut into that thing, and, and I ended up, you know, buying one more minute.
01:50The commercial called, Owner's Manual, yeah?
01:53We all love to know what would be on your list.
01:56Choose your own path.
01:58Make your own choices.
02:03And it's not where you go as much as how you make those choices.
02:06What they really mean to you is kind of a rare kind of mental construction for a commercial.
02:10Didn't feel.
02:16I love the way my work, the family, my friends, those are the things that make me happy.
02:23This Jeep makes me happy.
02:26So that's the kind of happiness I'm talking about.
02:31Familiar, comfortable, appropriate.
02:35This machine could be my friend.
02:37Are you going to work with it again?
02:39What does he do?
02:42Everything.
02:43Yeah, sure.
02:44You bet.
02:45I think we should.
02:47Yeah.
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