00:00In recent years, Campania has been experiencing a period of great entrepreneurial ferment.
00:08New businesses are emerging, innovative startups are growing, and production chains capable
00:13of competing on international markets are strengthening.
00:16In this scenario, the protection of intellectual property plays an increasingly central role
00:22in enhancing ideas, designing innovation, and building lasting competitive advantages.
00:28We spoke to Angelo Cicchetti, an industrial property consultant at Torda, one of the most
00:34authoritative Italian firms in the sector, which recently opened an office in Naples inside
00:39the business district.
00:41The sectors in which the new campaign is most active are the aerospace sector, where the
00:46Campania Aerospace District is present, and the automation sector, which embraces electronics,
00:52digital technology, and artificial intelligence.
00:55Often, companies do not register their corporate trademark, thus exposing themselves to a whole
01:00series of risks.
01:02Another mistake is to innovate without realizing that they are innovating and therefore not
01:08protecting themselves.
01:09An industrial property consultant is there to help companies understand how to protect
01:14their innovation, but above all, that it is an innovation.
01:18All companies that have a patent on a design can benefit from tax breaks through the new patent
01:22box, which is a simplified regime compared to the previous version.
01:29Furthermore, SMEs that have a patent, a design, or a trademark can participate in funding calls,
01:35most of which are non-repayable, that are about to open during this month of October and November.
01:41The calls are Patents Plus, Designs Plus, and Trademarks Plus.
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