“Revenue is vanity, profit is sanity, but cash is king.” This financial proverb strongly focuses on the importance of cash flow compared to all other financial indicators. In fact, as per reports, 82% of bankrupt companies cite poor cash flow management as the primary cause of their failure. This highlights the importance of maintaining positive cash flow in ensuring enhanced financial health. Here, in our blog, we will take a look at the importance of cash flow in influencing financial decision-making. We will also take a look at what Ajay Srinivasan, one of the key financial leaders, has to say about the criticality of cash flow on corporate financial decisions.
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