CUPRA has reached a new milestone with the production of its one millionth car. The brand achieved this figure with a CUPRA Formentor, its most iconic and successful model, which has been manufactured at its Martorell factory. Driven by a challenger spirit and its fully-fledged portfolio, CUPRA has reached this accomplishment in only seven years, confirming its position as one of the fastest growing automotive brands in Europe. Established in 2018 as the first new brand created inside the Volkswagen Group, CUPRA was conceived as an alternative for the next generation of car lovers. Positioned between the mass and premium segments, CUPRA is an instigator of creativity and an agitator for change, always provocative and obsessively reinventing itself.
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