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These sources provide an extensive overview of the 2025 Victoria's Secret Fashion Show, which was the brand's second show after a hiatus, staged in New York City and streamed across platforms like Amazon Live. Multiple articles detail the all-female musical lineup, including Missy Elliott, Karol G, TWICE, and Madison Beer, and highlight the diverse roster of models, featuring veterans like Adriana Lima and Alessandra Ambrosio alongside newcomers like transgender model Alex Consani and athletes Angel Reese and Suni Lee. Several sources discuss the brand's ongoing rebranding efforts to balance its traditional fantasy with modern demands for inclusivity and body diversity, often comparing the execution to Rihanna's Savage x Fenty. Finally, the Reddit discussion and various reviews reflect a mixed critical reception, praising the diversity but frequently critiquing the actual lingerie and outfits as cheap or underwhelming compared to the show's past "glory days."

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00:00Okay, so let's talk about it. After years of controversy and a pretty dramatic break,
00:05the Victoria's Secret fashion show made its huge return in 2025. This was a massive gamble to try
00:11and reclaim its spot in pop culture, but believe me, the world was watching with a very critical
00:16eye. So yeah, after basically being kicked out of the cultural conversation, the lingerie giant
00:22staged its most ambitious comeback yet. This wasn't just another fashion show. It was meant
00:26to be a statement, a huge declaration that the brand was ready to fly again. And that's the big
00:32question, right? In this explainer, we're going to break down the whole spectacle, the strategy behind
00:37it, and the seriously divided reaction to figure out if Victoria's Secret is actually ready for a
00:41new era or if the ghosts of runways past are still haunting them. All right, first things first. To
00:48really get why this comeback was such a big deal, we have to go back and remember exactly why the
00:54most famous fashion show on the planet got canceled in the first place. I mean, just look at this
00:59timeline. It really lays out the crazy speed of their rise and then their fall. Back in the early
01:052000s, the show was an absolute cultural juggernaut. But by the mid-2010s, the criticism was getting
01:11louder and louder until, boom, they shelved the show in 2019. After a kinda quiet rebranded return in
01:182024, they came back with this massive 2025 show we're talking about today. So it wasn't just one
01:25thing that brought the angels down. It was kind of like a perfect storm of cultural shifts. That
01:31one-size-fits-all bombshell ideal just felt totally out of touch as the body positivity movement took
01:36off. You had competitors championing inclusivity, and the show's whole male gaze vibe just wasn't
01:42connecting with the women they were actually trying to sell lingerie to. Okay, so that was the problem.
01:48How did Victoria's Secret try to fix it? Well, for their big comeback, they didn't just tweak a few
01:54things. They tried a massive course correction across the entire show. And right off the bat,
01:59the most obvious change was who they put on the runway. They really tried to build a bridge between
02:04the past and the future. You had icons like Adriana Lima and Gigi Hadid back, but walking right alongside
02:11them were trailblazers like transgender model Alex Consani, plus-size model Yumi Nu, and even history-making
02:17athletes like WNBA star Angel Reese and Olympian Suni Lee. But look, the changes went way beyond just
02:24the models. They moved the whole show to the industrial Brooklyn Navy Yard for a grittier,
02:30more modern vibe. They streamed it for free on YouTube and Amazon Prime to get it in front of as
02:35many people as possible. They even hired Adam Selman, who used to work for Savage X Fenty, as their new
02:40creative lead. The whole energy was different, too, with an all-female lineup of performers,
02:45where Carol G. actually became the first artist ever to perform in Spanish.
02:50So, they did all this stuff, they put on this massive show, but did anyone actually like it?
02:57Well, that's where things get complicated. And let me tell you, the internet had a lot of thoughts.
03:04The reaction was basically split right down the middle, and it really shows you this tightrope
03:08they're trying to walk. On one hand, people praised the diverse casting, and it got a ton of social media
03:13buzz. But on the other hand, a lot of critics called it performative, pointing out that most
03:18models were still straight-sized. And the longtime fans? They felt that the over-the-top, magical
03:24spectacle they loved was just gone. And this comment from social media pretty much sums up one of the
03:30biggest complaints. People felt the outfits, the very heart of the show, looked cheap, almost like
03:36fast fashion. A huge departure from the super luxe fantasy designs of the past. And it wasn't just the
03:43clothes. Even the famous wings, you know, the centerpiece of the whole fantasy, got dragged.
03:50Instead of being these awe-inspiring works of art, they became memes, with people comparing them to
03:56everything from mattresses to those travel neck pillows. Ouch.
04:01And speaking of wings, get this. Bella Hadid's wings weighed a staggering 50 pounds. Viewers noticed
04:09right away that she was really struggling to walk, looking wobbly and uncomfortable under all that
04:14weight, which made a lot of people question the design choices. This one really hits home, because
04:20for a company that sells lingerie, this was seen as a massive fail. On model after model, people pointed
04:26out that the bras, the core product, just didn't seem to fit right, which kind of undermines the
04:32entire point of the show, doesn't it? And finally, a lot of people just missed the fun. The original
04:38angels were famous for blowing kisses, winking, and selling this amazing party vibe. In contrast,
04:45many viewers felt the 2025 models looked bored or just low energy, swapping that signature charm for a
04:51sort of, I'd rather be anywhere else stare. Okay, let's be real. You absolutely cannot talk about
04:57the VS comeback without talking about the brand that completely changed the game while they were
05:01away. Rihanna's Savage X Fenty. And this chart really breaks it down. See, Savage X Fenty didn't
05:08just add inclusivity to an old formula. They built their entire brand around it from the get-go. It's
05:14theatrical, it's high energy, and it truly celebrates all kinds of bodies, instead of just including
05:19them. They set a whole new bar, and now that's the bar Victoria's Secret is being measured against.
05:25And this right here, this is the core challenge for Victoria's Secret. The rebrand feels too slow
05:32and maybe not genuine enough for the new, diverse audience they're trying to win over. But at the
05:37same time, it's alienating their original fans who miss the old glamour. It brings up this huge
05:42question. Is this change real, or is it just a marketing strategy to get people to buy things again?
05:47And if you look at the money, the numbers tell a similar story. They're seeing really strong
05:52growth internationally and in their physical stores, which is great. But their online sales
05:57have actually dropped a bit, which suggests that the digital first customer, the one they really
06:02need to convince, isn't totally sold yet. So, after all the hype, all the drama, and these mixed
06:10results, what's next? Where does Victoria's Secret go from here? Well, officially, the company
06:17has this three-step plan they're pushing. First, strengthen their core identity. Second, boost
06:23growth by adding more product lines. And third, change the whole foundation to focus on global
06:29expansion and something they're calling product-driven entertainment. And look, we have to give them
06:35credit for one thing. The show absolutely succeeded in getting everyone talking about Victoria's
06:40Secret again. Love it or hate it, the brand was back in the conversation. And you have to
06:44assume that was goal number one. But, you know, buzz fades. The real test now is whether this
06:51new identity shows up in every single product, every ad campaign, and every store. Can they
06:57prove to a pretty skeptical world that this change is for real and that it's here to stay?
07:02And that leaves us with this one last thought, which really gets to the heart of this whole
07:06thing. It's a challenge so many iconic brands are facing today. Is it actually possible to evolve
07:11without losing what made you famous in the first place? Or, in this case, will the weight
07:16of those old wings always pull you back down to earth?
07:18Do you wanna meet with those? Was it again heavy or two of them? Or, in this game who was
07:40left hand to earth? Or, I was so out of time, uh, there's a problem. That's still a problem.
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