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  • 1 week ago
The MOST CREATIVE Marketing Ever!_๐Ÿคฏ๐Ÿ“ˆ _ Milkaโ€™s Last Square
Transcript
00:00This might be the most creative marketing ever
00:02because this brand sold chocolate bars with one piece missing to their customers
00:06but with a little twist
00:07Back in 2013, this Swiss chocolate brand manufactured 10 million chocolate bars with one piece missing
00:14but as soon as people bought them and noticed the missing piece
00:17they were confused and even wanted to sue the brand
00:20until they read a small note inside the wrapper
00:23It turned out that this was not an accident
00:25and people actually had the chance to get their missing piece
00:29because every chocolate bar had a code that could be entered on the brand's website
00:33giving them the chance to either claim the last piece for themselves
00:36or send it to their loved ones with a custom message
00:39and as a result, over half a million people chose to send their last piece to their loved ones
00:45with beautiful messages
00:46Who would you send the last piece to?
Comments
1
  • kendrapetty853 days ago
    I wish the united states would do something cool like this
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