The MOST CREATIVE Marketing Ever!_🤯📈 _ Milka’s Last Square

Transcript

00:00This might be the most creative marketing ever

00:02because this brand sold chocolate bars with one piece missing to their customers

00:06but with a little twist

00:07Back in 2013, this Swiss chocolate brand manufactured 10 million chocolate bars with one piece missing

00:14but as soon as people bought them and noticed the missing piece

00:17they were confused and even wanted to sue the brand

00:20until they read a small note inside the wrapper

00:23It turned out that this was not an accident

00:25and people actually had the chance to get their missing piece

00:29because every chocolate bar had a code that could be entered on the brand's website

00:33giving them the chance to either claim the last piece for themselves

00:36or send it to their loved ones with a custom message

00:39and as a result, over half a million people chose to send their last piece to their loved ones

00:45with beautiful messages

00:46Who would you send the last piece to?