The Evolution of Movie Trailers | From Nostalgic VO to Spoilers & Trailerception - video Dailymotion

MsMojo

Explore the fascinating history of movie trailers, from their humble beginnings to the modern-day blockbusters, and discover how they've become an art form in their own right, with iconic voices, epic music, and clever editing, and let us know your favorite or least favorite movie trailer trope in the comments.

Transcript

00:00movie trailers are designed to give you an idea of the film in question

00:04in a very short space of time welcome to ms mojo and today we're exploring the evolution

00:10of movie trailers and in this house the most dire horrible events took place

00:18in 1913 lowe's theater's founder marcus lowe hired journalist nils granlund as a publicity agent

00:27after working on the touring vaudeville show hanky panky he was subsequently promoted to

00:33publicity manager of lowe's theater chain granlund had the innovative idea to shoot rehearsal footage

00:39for a musical called the pleasure seekers producing the first of many promotional films

00:44these promos were initially played after movies trailing them although they're now played before

00:50feature presentations the word trailer stuck that promo piece trailed the movie itself hence

00:57to this day we still think of them as movie trailers today studios often collaborate with

01:02marketing agencies like trailer park group to produce previews between the 1920s and the late

01:0950s though most movie trailers came from the national screen service which herman robbins founded it was

01:15promoting their films and nss the national screen service essentially carried this on almost as a

01:21monopoly until the 60s nss was also responsible for many movie posters from hollywood's golden age

01:28while nss had a monopoly on the trailer business studios eventually took more control back in the

01:35dawn of the film industry a century ago there really was no coordinated infrastructure for the

01:41marketing and promotion of the studio's films in the 1950s publicist jack atlas joined metro goldwyn

01:48mayor as a trailer editor in 1982 atlas reflected mgm was the only studio to really have its own

01:56trailer department most trailers followed a formula compared to modern previews golden age trailers had

02:02fewer quick cuts letting scenes play out all consumed by their passionate greed for the maltese falcon

02:10what have you ever given me beside money you ever given me any of your confidence any of the truth

02:16there were familiar staples like text music and narration yet the text was larger the music was

02:22more generic and the narrator sounded more like sideshow pitchmen there were also special shoot

02:28trailers where entirely new footage was shot the miracle on 34th street trailer is one example

02:34following a fictional producer trying to find the best marketing strategy for the film mr schaefer

02:40you've got a great idea naturally now i'll tell you what we do

02:51some special shoot trailers had hosts like orson wells for citizen kane walt disney for snow white and

02:58perhaps most famously alfred hitchcock for psycho which included a tour of the bates motel well the murderer

03:06you see crept in here very slowly across the showers on there was no sound it's unconventional for a

03:15director to oversee a trailer for their own films stanley kubrick wasn't a conventional filmmaker however

03:22for the doctor strange love trailer kubrick enlisted graphic designer pablo farro drawing inspiration from

03:28arthur lipset's oscar-nominated college film very nice very nice the strange love trailer was defined by

03:36its snappy editing fluids fluids the doomsday machine blaster andrew j coon a former nss employee

03:47was also taking the medium in bolder directions with trailers for movies like night of the iguana

03:54which incorporated fast edits and narration from a then unknown james earl jones one night

04:01the night of the iguana since man has known woman there has never been such a night founding kaleidoscope

04:08films coon worked on the trailers for some of hollywood's biggest movies including the first

04:13summer blockbuster jaws none of man's fantasies of evil can compare with the reality of jaws initially

04:22trailers were never meant to be seen outside of theaters with hollywood wanting to draw in larger

04:27audiences for event pictures more focus went into tv advertising tv opened the door for the home video

04:34market with vhs and future formats allowing trailers to be watched beyond theaters toys there'll be a big

04:42lettered thing up here above me glowing obviously some incredible special effect that'll go

04:47the 90s marked another major turning point for trailers the decade produced elaborate teasers for

04:56films like 1998 godzilla toys and terminated 2 judgment day the 90s also gave us numerous films that

05:04regularly had their musical scores repurposed in trailers for different movies randy edelman's dragon

05:11heart theme and david arnold's stargate theme are two examples if you can imagine a hidden place rich

05:18with all the strange beauty of your nighttime dreams then you know where i am brad pitt

05:25seven years into that not only were trailers becoming more cinematic in terms of editing and music

05:32but one voice defined the medium don lafontaine started as an audio engineer but his thunderous throat

05:39inevitably led to voiceover work while she craves a romance she can sink her claws into

05:48you're getting into a girl like me he plots a foul reign of destruction doing radio spots for dr

05:55strange love lafontaine began a professional relationship with producer floyd peterson they

06:01helped popularize the catchphrase in a world in a world where both of our cars were totally underwater

06:07we thought it would take forever to get some help but a new wind was about to blow lafontaine had been

06:14lending his voice to trailers ever since 1964's gunfighters of casa grande when the original

06:21announcer didn't show up he went on to work at kaleidoscope and paramount but it was in the 90s when

06:27lafontaine's voice blew up through trailers for movies like terminator 2 batman returns and south park

06:34bigger longer and uncut it's not just another day in the park son we accidentally replaced your heart

06:42with a baked potato you have about three seconds to live south park bigger longer and uncut funny to

06:48think how south park later parodied trailer announcers while lafontaine might have been the king of movie

06:55trailers he wasn't the only notable narrator imagine the world at your command genie i need help jasmine

07:02won't even let me talk to her no only to discover the greatest power is within no disney vhs was

07:08complete without a few previews narrated by mark elliott for jerry seinfeld's comedian hal douglas poked fun

07:16at the various overused trailer lines in a world where laughter was king uh no in a world jack

07:25what do you mean no in the world an epic voice wasn't the only way to hype up a film the trailer

07:31for the matrix had an ingenious tagline that hooked audiences no one can be told what the matrix is

07:39you have to see it for yourself the matrix was the big winner at the inaugural golden trailer awards

07:45reflecting how trailers were becoming more than just ads they were an art form in their own right

07:51the matrix won best action trailer over star wars episode one which also made a huge splash with its

07:58teaser i sense much fear in you the boy is dangerous they all sense it why can't you fear is the path to

08:06the dark side many patrons bought a ticket to meet joe black simply because the phantom menace teaser

08:13accompanied it some left after the trailer skipping the feature presentation you can see things before

08:18they happen he can help you the force is unusually strong with him he was meant to help you see spot

08:25run similarly benefited from having the first harry potter trailer the alternative was to try and watch

08:32these anticipated trailers online emphasis on try understand this harry because it's very important not

08:38all wizards are good i'm going to bed before either of you come up with another clever idea to get us

08:43killed or worse expelled she needs to saw her priorities trailers have had an online presence

08:51since 1993 when aol subscribers were granted access to previews for in the line of fire and super mario bros

09:00of course you'd have to wait hours for them to download that's not gonna happen clint eastwood

09:08in the line of fire it'd be quicker to watch meet joe black which clocked in at three hours

09:17thankfully internet speeds grew faster throughout the 2000s which also saw the rise of a video sharing

09:23platform called youtube in the 2010s there were two new norms for trailers first many of them

09:29incorporated the inception bram sound effect god's chose well second more people started experiencing

09:41trailers not in theaters but on their phones tablets and computers some trailers rake in hundreds

09:47of millions of views on youtube within their first 24 hours often predicting future box office

09:54while youtube has made the distribution of trailers more convenient something has also been lost

09:59before youtube trailers could fake us out setting audiences up for one thing only to discover

10:06something unexpected ready to wreak more havoc

10:17the rugrats movie scooby-doo and the spy who shagged me all cleverly did this with youtube though

10:23we know what the movie is going to be when we click on the thumbnail austin powers that's right mr

10:29bigglesworth we're back oh beehive narration in movie trailers has also become less common since don

10:37lafontaine died in 2008 payback this time it's for real yet john bailey has kept lafontaine's spirit

10:45alive through honest trailers youtube paved the way for other trailer parodies as well as reaction videos

10:52trailers have never received more fanfare with teasers now having even shorter teasers nature made me a freak

10:58man made me a weapon and god made it last too long some are unveiled at events like comic-con and cinema-con

11:07building anticipation before debuting online the internet has made feedback faster as well

11:12trailers for movies like sonic the hedgehog convince the studios to change course

11:21other movies like cats and snow white died with their trailers but sometimes studios make lemonade out

11:31of lemons the a minecraft movie trailer went from being universally hated to launching a million memes

11:38with big box office i am steve

11:47okay this guy is such a tool bag before we continue be sure to subscribe to our channel and ring the bell to

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12:04while trailers play a bigger role in marketing than ever they're also a source of frustration lindsey

12:11mohan james franco

12:17deception how do you have enough two guns i didn't think one would be enough pre-shows for various

12:21theaters are now 25 to 30 minutes with reserved seating more patrons are skipping the trailers and

12:28showing up late in addition to having too many trailers there are several common complaints the trailer

12:34gave away too much scenes from the trailer weren't in the finished film the movie wasn't what the

12:39trailer sold us of course this is nothing new of the beijing film festival's coveted crying monkey award

12:49satan's alley the carry trailer spoiled its climactic prom scene the casablanca trailer

12:54featured humphrey bogart saying a line that isn't in the finished film i was willing to shoot captain

12:59reno and i'm willing to shoot you all right major you asked for it it goes to show that while trailers

13:05have evolved significantly over the decades some elements never change if there's one constant it's

13:10that trailers can do their jobs too well proving better than the movie itself fun isn't something

13:16one considers from balancing the universe but this does put a smile on my face what's your favorite or

13:28least favorite movie trailer trope let us know in the comments five-time academy award winner kirk lazarus

13:36and mtv movie award best kiss winner tobey maguire

The Evolution of Movie Trailers | From Nostalgic VO to Spoilers & Trailerception

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