00:00موسيقى
00:24Sony Mobile has launched the Xperia Z series, Xperia Z 3 and Xperia Z 3 Compact and Xperia Z 3 Tablets just recently at IFA in Berlin.
00:37Few applications that we are going to integrate in the clip, one of them is called Facing when you can take a video or you can take a picture at the same time you can see yourself.
00:49The second one is called multi-camera, it means that you can use three phones or maybe more.
00:55At the same time the person that is having the video can see who else is recording and it will be in one video.
01:03And the third one is AR phone and it's very interactive, you take a picture and you can write and put different augmented reality elements in the image or in the video.
01:16We selected Saber because it is very important for Sony Mobile to have integration with the A-list singers in the region.
01:33because Sony Mobile is all about the quality and also we would like to have singers in our portfolio that they are A-list and they are premium.
01:43So that's why we selected Saber. This is not the first time that we have product integration with Saber.
01:50We had another video clip in 2012 with Saber which was called Assal.
01:56At the moment the partnership that we have with Doutona Group is product placement in different Arabic video clips.
02:04We have done recently with Maya Diab, we have done last year with Haifa Wahabi, with Elisa.
02:10So we have a list of different singers that we integrate our products in their video clips.
02:19We are always looking at the opportunities and we are in very close relationship with Rotana Group.
02:27and it depends on the opportunity that we will see, definitely we use it.
02:32We are managing our customer unit, we are managing Middle East and Africa.
02:36So we are not just looking at the specific countries, we look at the entire region.
02:41We always look at opportunities for the TV production, definitely.
02:46We are part of Sony corporate group at Sony Pictures.
02:50Definitely you know them and we have international films with them.
02:58And also regionally we are looking at the opportunity.
03:01I cannot comment on a specific project for the time being.
03:05But definitely TV content generation, social media, it's very important for us.
03:12because we are a technology brand so we have to be in a trend with the consumers.
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