00:00Specifically, there was a study where they took a group of actors, they had them go out to 200 people and the only thing different, they walked up to each person, the only difference was they held a cup of coffee, they walked up to a stranger and told us for a second, they looked down so you can't say yes or no and you'd end up taking it, they get their phone, they adjust it, they take it back and say thank you. That's the whole thing. Same facial expression for every person. Only difference. Half got an iced coffee, the other got a hot coffee.
00:23Now, 30 minutes go by, they send out an assistant, a research assistant with a clipboard, they come up to the same individuals and say, if you give a student your time, we'll give you $20. Can you just read these three paragraphs and tell us what you think of this character? A couple of months ago.
00:38Three paragraphs and they say, what do you think of the main character of this story? 81% who are given iced coffee say the person is cold and uncaring. 80%, a 1% variance of those who are hot coffee say the person is warm and clean and clean and caring.
00:52It's nothing else but coffee 30 minutes earlier, ice cold. Most people think their thoughts are their thoughts. Really, your thoughts are behind what they're fired.
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