00:00The exhibition industry is a multi-trillion dollar industry and it's impacting economies,
00:07creating job opportunities. It's a kind of economic, you know, shaker.
00:18As Qatar continues to cement its place as a global hub for events and entertainment,
00:23organizers say this exhibition is where technology meets creativity.
00:27From smart staging solutions to immersive event technology.
00:31Over the course of three days, the Qatar event show is showcasing the latest innovations
00:35and changing how we experience live events.
00:39From stadiums to performing arts venues, industry leaders met in Doha to shape the future of live events.
00:46This year's focus is firmly on mutual collaboration, setting the stage for more innovative approaches to venue management.
00:55We are one of the world's largest venue operators and disruptors in the live events industry.
01:03GCC is such an important market.
01:06Middle East is one of the top three growth markets for the events industry.
01:10So I think there are so many elements, when you put it all together,
01:14that make a destination attractive, make the region very attractive.
01:17With headquarters in Singapore and operations across 14 markets, companies like Pouch Nation are driving a new era in event experiences.
01:29Using seamless technology to elevate guest engagement and tap into the region's growing potential.
01:36We handle the guest journey from the first touch point, from the booking, either through a booking platform or a third party,
01:42right down from arrival through to departure and beyond.
01:46Very important that people have a good time.
01:48We are about using technology, modern technology, to really take away the pain points.
01:55So make sure that people can book things, pay for things, get things delivered in extreme settings.
02:01Qatar is a very exciting place.
02:04I think from the government there is a real drive to bring in more events, quality events, premium events.
02:10Several ambassadors were also in attendance to learn about the latest innovations as well as make new connections.
02:18This show is very important for us because we would like to promote our culture, promote our music, promote our support.
02:30It gives us good opportunity to do all of those.
02:34It's really excellent shows. I hope next year it's going to be bigger.
02:40Live events are big business, as industry experts say a common benchmark is a 25 to 34 percent return on investment.
02:49The Qatar event show is the brainchild of Malik Shishtawi, who brought together global industry leaders to work together
02:56and highlight the rapid transformation of the live events landscape.
03:00Not having an industry dedicated event was I think something to consider.
03:05And at Mangosteen we took a bold step to consider launching this IP.
03:10And today after seeing the feedback we feel proud that we made this decision.
03:15Innovation took center stage as more than 40 businesses and exhibitors redefine what's possible in modern event production.
03:23We wanted the public audience to know the big work happening behind the scenes as well as to introduce a B2B matchmaking platform
03:34for these vendors and suppliers to partner with each other whether they are from Qatar, the region or the world
03:40as well as the potential clients from the private sector and the ministries to meet new service providers
03:45and open opportunity for more business to happen.
03:48Hexagon had several eye-catching displays across the venue.
03:52The event management company has worked on the opening and closing ceremonies of several big scale projects
03:58from the World Cup to the Qatar Open tennis tournament.
04:01So I believe in the sustainability in order to build a better future for our next generations.
04:08In this perspective my idea of thinking is whatever we can do in order to reduce carbon emissions
04:16and be more environmental friendly in the events we are looking for solutions.
04:21And that's why with the new latest technologies that is appearing in the world such as the AI technology
04:28that gives the freedom of more creativity in a high-end technology approach.
04:35As the lights dim on the inaugural Qatar event show it signals the exciting start of a new chapter for the events industry.
04:42This powerful gathering offers a glimpse into the future, highlighting the extraordinary potential of the events community.
04:48Fueled by bold ideas, breakthrough technologies and purposeful collaborations, it's redefining what live experiences can be.
04:56And the more the more the world who can be found.
04:58I'm happy to see you in the future of this industry.
05:00It's a type of dual innovation, the higher-tech building and the greater-tech building.
05:02It's a type of dual innovation that can be valuable for any community.
05:04And I love how many people have seen these technologies.
05:06Today.
05:08The higher-tech building, the higher-tech building, the higher-tech building, the higher-tech building.
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