00:00The exhibition industry is a multi-trillion dollar industry and it's impacting economies, creating job opportunities. It's a kind of economic, you know, shaker.
00:12As Qatar continues to cement its place as a global hub for events and entertainment, organizers say this exhibition is where technology meets creativity, from smart staging solutions to immersive event technology.
00:31Over the course of three days, the Qatar event show is showcasing the latest innovations and changing how we experience live events.
00:38From stadiums to performing arts venues, industry leaders met in Doha to shape the future of live events.
00:47This year's focus is firmly on mutual collaboration, setting the stage for more innovative approaches to venue management.
00:55We are one of the world's largest venue operators and disruptors in the live events industry.
01:02GCC is such an important market. Middle East is one of the top three growth markets for the events industry.
01:10So I think there are so many elements, when you put it all together, that make a destination attractive, make the region very attractive.
01:20With headquarters in Singapore and operations across 14 markets, companies like Pouch Nation are driving a new era in event experiences.
01:29Using seamless technology to elevate guest engagement and tap into the region's growing potential.
01:36We handle the guest journey from the first touchpoint, from the booking, either through a booking platform or a third party, right down from arrival through departure and beyond.
01:46Very important that people have a good time.
01:48We are about using technology, modern technology, to really take away the pain points.
01:55So make sure that people can book things, pay for things, get things delivered in extreme settings.
02:02Qatar is a very exciting place.
02:04I think from the government, there's a real drive to bring in more events, quality events, premium events.
02:10Several ambassadors were also in attendance to learn about the latest innovations as well as make new connections.
02:17This show is very important for us because we would like to promote our culture, promote our music, promote our supports.
02:29It gives us good opportunity to do all of those.
02:34It's really excellent shows.
02:36I hope next year it's going to be bigger.
02:40Live events are big business.
02:41As industry experts say a common benchmark is a 25 to 34 percent return on investment.
02:49The Qatar event show is the brainchild of Malik Shishtawi, who brought together global industry leaders to work together and highlight the rapid transformation of the live events landscape.
03:00Not having an industry dedicated event was, I think, something to consider.
03:05And at Mangosteen, we took a bold step to consider launching this IP.
03:10And today, after seeing the feedback, we feel proud that we made this decision.
03:15Innovation took center stage as more than 40 businesses and exhibitors redefine what's possible in modern event production.
03:23We wanted the public audience to know the big work happening behind the scenes, as well as to introduce a B2B matchmaking platform for these vendors and suppliers to partner with each other, whether they are from Qatar, the region, or the world, as well as the potential clients from the private sector and the ministries to meet new service providers and open opportunity for more business to happen.
03:47The event management company has worked on the opening and closing ceremonies of several big scale projects from the World Cup to the Qatar Open tennis tournament.
04:01So I believe in the sustainability in order to build a better future for our next generations.
04:08In this perspective, my idea of thinking is whatever we can do in order to reduce carbon emissions and be more environmental friendly in the events, we are looking for solutions.
04:20And that's why with the new latest technologies that is appearing in the world, such as the AI technology, that gives the freedom of more creativity in a high-end technology approach.
04:35As the lights dim on the inaugural Qatar event show, it signals the exciting start of a new chapter for the events industry.
04:41This powerful gathering offers a glimpse into the future, highlighting the extraordinary potential of the events community.
04:48Fueled by bold ideas, breakthrough technologies, and purposeful collaborations, it's redefining what live experiences can be.
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