00:00Oh my God, this is the best mask that I've ever, ever tried.
00:12For years the number one question that I have been asked
00:15is what do I do for my skin?
00:17People wanted to know
00:19and so I felt like almost an obligation
00:22to put it in a bottle and say,
00:24okay this is what I do with my skin.
00:26I'm a big olive oil person
00:28so for me that would be I feel like a basis of something
00:32that we could start with as far as formulations and things like that.
00:35So this contains less of the natural oils, more of the synthetic oils?
00:38Yeah.
00:39It's definitely on top of your skin.
00:41I would just like to play with more of the natural oils,
00:43more of the olive oil, more of that part of it.
00:45I've tried everything.
00:46I've tried drugstore products and I've tried the most expensive products.
00:49What I went back to was basically secrets my mom told me when I was young,
00:53like how olive oil was kind of a cure-all for your hair,
00:56your skin, your nails, your body, you know.
00:58It was like nature's magic ingredient.
01:00That's the thing that makes that natural glow.
01:04It's pretty simple.
01:06These things work for sure, without a doubt.
01:09When you create a brand, it's a promise to people.
01:13And it says who you are.
01:15And it was important to me that it delivered on its whole promise.
01:18In skincare, I feel like there is no luxury, so we can really capture that with the look of this.
01:26And then when people see how much it's priced at, they're going to go nuts.
01:29This is beautiful.
01:30Yeah.
01:31I had holes in my shoes growing up, and I wanted to have nice things.
01:36So for me, it was important that J.Lo Beauty be luxurious, but also affordable.
01:41Beautiful.
01:42That's a love.
01:43That's a love.
01:44That's a love.
01:45That's the picture.
01:46As women, people are so ready to write us off once we're past 25, 35.
01:52And I just kept waiting for that to happen.
01:55And then I realized, no, I'm not going to let that happen.
01:58One of my biggest affirmations is I am useful and timeless at every age.
02:02It's about being powerful.
02:04It's about realizing your own worth and understanding that we need to take care of ourselves.
02:09We have to be loving to ourselves.
02:12And that, you know, beauty really doesn't have an expiration date.
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