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xataka
  • hace 2 días

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Tecnología
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00:00Muy bien, muy bien conocido, muchas gracias por su tiempo y congratulations por el evento.
00:05Gracias, ya, desde el evento de la semana pasada, es un momento muy divertido de ver los productos para la primera vez y mañana se encuentran los productos, así que estamos muy emocionados.
00:15Wow, esto tiene que ser una semana muy increíble, así que no quiero que te quede más tiempo.
00:20So, John, desarrollando un dispositivo como Divefonger tiene que ser un gran desafío, especialmente cuando se trata de la durabilidad y la fuerza.
00:28So, today the limit is 5.6 mm, how much farther do you think this technology can go?
00:35Well, I don't know, I mean, for us, you know, we wanted to build this product for a long time, right?
00:41But we weren't going to do it unless it could be a great iPhone, right?
00:45So, we wanted to have great battery life, great performance, great cameras, and, of course, the durability that you mentioned.
00:50And so, to get here required a lot of, you know, the development of a lot of technologies, many of which we've been working on for many years.
00:57You think about Apple Silicon, right?
00:59And the efficiency of the A19 Pro and C1X and N1, those are, you know, our cellular radio and our Wi-Fi radio, allow us to get great battery life in such a thin form factor.
01:10And then from, once you make it that thin, of course, as you said, durability is a challenge, but all our work in materials, right?
01:17We put ceramic shield on the back for the first time.
01:19We have ceramic shield 2 on the front with incredible scratch resistance.
01:22And then there's this beautiful titanium.
01:24It's beautiful, but it's very functional.
01:26It helps provide that strength.
01:28So, all of these things had to come together to be able to make this thing possible.
01:32We're super excited about it.
01:33Yeah.
01:34And actually, you know, it's funny because this device is coming when the market is asking for more battery, more cameras.
01:40So, is this device, the iPhone Air, showing us the direction Apple wants to take?
01:44I think it's, well, I mean, actually, you see two very different devices here on the table, right?
01:49And what's been fun about this is by pushing in a new direction with an entirely new phone with iPhone Air, we then were felt kind of empowered to take the Pro, the 17 Pro and Pro Max, and make them even more Pro, right?
02:01And so they, of course, are, you know, more performance, more battery life, better cameras, you know, this obviously gorgeous design.
02:09So, it's been nice to kind of push in two different directions on the products.
02:13I guess one of the cornerstones of this kind of innovation and advanced is Apple Silicon.
02:20So, you have A chips, then M chips, and now you have N1 and C1X.
02:24Yeah, yeah.
02:24So, with this, you control almost all the inside technology of the phones.
02:28What can you do now that you couldn't do before with third-party art, with third-party parts?
02:33Well, I think fundamentally, especially this phone, we would not have been able to do, right?
02:38And, you know, our Silicon team, they are absolutely amazing.
02:41They're so good at what they do, and they're so focused on efficiency, right?
02:45And so, if you can make a, you know, a piece of Silicon really efficient, it's always better, because you get more performance, less power, you know, and all of that.
02:54And so, what's really fun about the way we work is, since we're designing the Silicon and we're designing the product, from the very beginning, we're talking together about what we need.
03:03We're designing the chips specifically for the products we want to build.
03:07And so, that allows us to really go after the things that matter the most, and that's what enables products like this.
03:12So, you think that the key is combining the software affair of hardware and software and combining them?
03:18Absolutely, always, yeah.
03:19Yeah, it's really fun, because, like I said, in the very beginning, we have the hardware engineering team, which is responsible for the product, the hardware technology team that builds the silicon and a lot of the key modules, the software team.
03:30We're all working together to figure out, you know, what do we need to make a product happen, and then everybody's contributing and making that possible.
03:38How easy is that?
03:39How easy is it?
03:40Yeah, to coordinate all those departments together to make this happen.
03:43You know, it's, I mean, it's, I don't know if I'd call it easy, but it's fun, and it's what makes Apple, Apple, right?
03:48We have really deep technical experts in each function, and the way it all works is we all collaborate well together.
03:55So, we have a tremendous amount of respect for each other.
03:58We enjoy working together.
04:00We certainly debate, right?
04:01And we push each other, and, but we all are working to the same goal, which is, let's build the best possible products for our customers.
04:09So, when you're aligned on the goal, actually, it ends up being, you know, it's not that hard, because everybody's kind of working to the same thing.
04:16Okay, and talking about the Pro models, how do you decide what the specifications from the more Pro iPhones come down to the base model?
04:25Like, what makes an iPhone Pro really Pro?
04:27Yeah, well, I mean, on iPhone Pro, obviously, big things we want to push on was performance, right?
04:34And for performance, you know, one of the ways you can do that with this is with our silicon, which we did.
04:39A19 Pro is amazing, but the other thing, especially for sustained performance, we wanted to optimize the thermals of the product.
04:46And so, for there, one, we chose aluminum over titanium, and there are kind of two big engineering reasons for that.
04:52One is the thermals I mentioned, because our custom alloy of aluminum has 20 times better thermal conductivity than the titanium we were using, so it's really good.
05:02It's also a lower-density material than titanium, which makes, in the same form factor, lower weight, which then, of course, we could have more battery.
05:08So, for this Pro phone, we wanted more battery, we wanted more performance, we wanted better cameras.
05:14They're all 48 megapixel now, and we've got that 8X telephoto, which is just absolutely amazing.
05:19And so, it was really about making it the most Pro phone that we could make.
05:23And then, to your previous point, we're always looking at what are the features from that Pro phone that can really benefit lots of customers,
05:31and we can bring them to products like iPhone 17, where I think a big one there that people are very excited about is the display, right?
05:38That 6.3-inch, 120-hertz ProMotion display, it's absolutely beautiful, and it's nice to have that there as well.
05:45And then, one of the other great things is all of these phones, these new phones, have our new center-stage front camera, right?
05:52Which is an incredible new feature, and it's great because iPhone 17, iPhone Air, and the 17 Pro and Pro Max, they all have that same camera.
05:59We're talking about a lot of innovation and how Apple is doing things.
06:04How do you keep innovating?
06:06How do you protect long-term innovation when in business, you have to measure the results from three months in three months.
06:14How do you keep innovating with that rhythm?
06:17Well, I think for us on the engineering side, we're always focused on building that next thing, right?
06:24And we work really, really hard on pushing in technologies and design, and so it's really fun.
06:31So when we get to finally have this moment and announce these amazing new products, we're super excited about it.
06:37But of course, we're always thinking about the next thing as well, because that's what we love to do.
06:42How easy is that in this business world?
06:45I think it's fine.
06:47I think it's actually really critical to us, right?
06:48People expect Apple to innovate and bring new features and capabilities and technologies.
06:54And so there's both a pull from our customers to do that, but I think we're always excited to do it because as engineers, that's what we want to do is build new things.
07:04And so it works out just fine.
07:05Talking about doing things, we have now the iPhone Air, and how hard is it to decide to step down, for example, iPhone Plus models or iPhone Mini models, in order to give space in the lineup to iPhone Air?
07:17Who is taking that decision?
07:19Well, I think this year was really special because it was a chance for us to kind of rethink the iPhone line, right?
07:24And like I mentioned before, we've wanted to do a product like iPhone Air for a long time, and we finally had the building blocks to do it.
07:31And so if you look at what we announced last week, we have iPhone 17, which is an incredible upgrade for iPhone.
07:39We got to introduce an entirely new product in iPhone Air, which we think is a whole new kind of chapter for iPhone.
07:45And then, like I said, we can push the pros and make them as pro as possible.
07:49So having the technology to make this happen gave us this opportunity to, like I said, rethink the iPhone lineup.
07:56You said the iPhone Air is a new chapter for Apple?
07:59Well, it's a new phone, right?
08:00I mean, it's a new phone, right?
08:02Before we had iPhone and iPhone Pro, and now we've got iPhone Air, which is a brand new product, and we're really excited about it.
08:08So talking about doing things on Apple and taking decisions, Steve Jobs used to say that at Apple, saying no is much important than saying yes.
08:20In your current position, what is the hardest no you have ever had to give?
08:24The hardest that I've ever had to give?
08:26Well, I don't know.
08:27The no's happen a lot, which I think is a good thing.
08:29And it's why we do what we do.
08:31But I think a good example, and we sort of touched on it, is we wanted to do, we wanted to build something like the iPhone Air for a while.
08:38But we had to say no before because we didn't have the ability to make it a really spectacular phone, right?
08:46A really spectacular premium iPhone.
08:48And so it wasn't until we had all of the Apple Silicon we needed and all the materials we needed that we could actually say yes.
08:55So sometimes when you say no, it's no for now, but let's keep working on it, and eventually we'll be able to say yes.
09:01And what have you learned of developing this device?
09:04Because actually the device is in the plateau.
09:07A name that I love, by the way, is much better than camera band, actually.
09:11So the device is this.
09:13Yeah.
09:14What have you learned developing that device?
09:17As an engineer, what have you learned?
09:18Well, there are a couple things.
09:19One that's very different with this new phone is that this plateau is actually kind of hollow on the inside, right?
09:26So we had to shape the ceramic shield on the back, and we had to machine the inside of it.
09:32So it's precision milled so that it creates space so that the rear camera and actually the front camera and other sensors and Apple Silicon can all take advantage of that extra space.
09:42But, of course, it's not that much space.
09:44And so a lot of the work is on miniaturization, right?
09:47The main logic board in here is the most densely packed main logic board we've ever had in a phone.
09:51And it had to be because we had to cram it, you know, get it really small and push it up to this top area.
09:56So as we work on things like miniaturization, I mean, other great examples of that are Apple Watch and AirPods, right?
10:03And we learn and we develop new techniques, and then we can apply them across different products.
10:08You said you've been working in this device for a while and that you actually have to say no, no for now, you said.
10:14So how was the day that you have this device in your hand and said, okay, we did it?
10:20How was the day?
10:21Well, I don't remember the exact day, but I do know when we kind of had come together.
10:27And the way we work is the design team, our incredible design team, and the hardware team, and the software team.
10:33Everybody's working together and the hardware technology team to kind of figure out what these products can be.
10:39And when we really converged on this design, picking it up for the first time, the models, and saying, oh, yeah, this is what we want.
10:45And what's been really fun is over the past week or week and a half since the announcement, I've been able to watch many people see it for the first time.
10:54And it's so consistent.
10:55People pick it up and they just look at it for a second and go, wow.
10:59So when you get that kind of reaction, it feels really good and you feel like you got it right.
11:04Yeah.
11:04Yeah.
11:05That's very cool.
11:05And imagine, it's funny that you say that it's amazing because imagine that younger John, when he first came to Apple 24 years ago,
11:14what would you say that would amaze him the most of what Apple has become?
11:18I think probably just the scale of what we do, right, and how many people we can reach.
11:26Like, we, you know, we obviously ship a lot of phones and a lot of AirPods and a lot of, you know, much more so than 24 years ago when I started.
11:34And there's an interesting thing, I think, you know, we talk about it in the engineering team a lot, is the scale that we have, we impact a lot of people's lives, right?
11:44And that's both a great opportunity, but it's also a big responsibility because we're delivering so many products into this world.
11:52They've got to be great.
11:53They've got to be reliable.
11:54They've got to help make people's lives better.
11:57And it would have been hard to imagine that 24 years ago.
11:59And about that, you are a person that is always thinking of new hardware.
12:07So when you go to bed, what keeps you awake when you're developing a device that millions of people are going to use every day?
12:15You go to bed, and what is keeping you awake when you think of, oh, I'm doing this device, a lot of people is going to use it?
12:21Yeah, I think that, you know, a big one for us is, especially because there's so many of our devices in the world, is we spend a lot of time focused on product longevity, right?
12:33We want to build products that last.
12:35We want to build products that last because it's better for the customer.
12:37It's nice to have a reliable product that you can count on.
12:40It's better for the planet, right?
12:41If our products last, what happens is they retain value better than any of our competitors' products.
12:46And they often have a first, second, third owner as people pass them down and maybe get a different one.
12:52And so, you know, we spend a lot of time in design and in test and validation.
12:58You know, we test thousands of iPhones before we ship, you know, the product finally to make sure that it's reliable and durable.
13:06And it's, yeah, if anything, that's what keeps me up is making sure that we're doing every last bit of testing that we need to do.
13:11How hard is it to test a device like this, like iPhoneware?
13:14How hard is it?
13:15Yeah.
13:15It's something that we've built up over time.
13:19We have a lot of tests, right?
13:20If you think about it, you know, this phone is an IP68 rating.
13:24It's really good from a water ingress and standpoint.
13:26There's a whole battery of tests associated with testing for that.
13:30We do a lot of drop testing.
13:31We do a lot of thermal testing.
13:33And, you know, our reliability team has a huge suite of tests that have accumulated over years and years of shipping products where we see things that happen in the field and say, oh, we've got to make sure we have a test to cover that.
13:44And so it's that level of kind of rigor and diligence that ensures that the products are going to be high quality and reliable.
13:50How did you manage?
13:51Because I have seen some videos that this phone has like a weight on top, like 60 kilos, and the iPhone blends and then it comes back.
14:01How did you do that?
14:02Well, that's all part of the design.
14:03I mean, titanium is a very strong material.
14:06The ceramic shield on front and back and the entire internal structure, the battery inside, it actually has a metal can.
14:13It's not like a soft pouch like some batteries.
14:15So that adds additional structure.
14:17And the test you're mentioning is a four-point bend test where we basically press down with two points here and press up, you know, with one point on either edge.
14:25And that's a standard test.
14:26And we have a spec based on what we see in the real world of how strong it needs to be.
14:31And we make sure that the phone meets or exceeds that spec.
14:35And this one exceeds the spec.
14:36Wow.
14:37That's amazing.
14:38I've seen the video.
14:38And the video is crazy.
14:39It's pretty crazy, isn't it?
14:40It's like a...
14:41Yeah.
14:41And it moves.
14:42It's amazing.
14:43So you have been...
14:43The final question is you have been an Apple for 25 years.
14:46Almost 25, yeah.
14:47Almost 25.
14:48Absolutely.
14:49You have seen so much.
14:50What stands out of Apple engineering that people don't often see?
14:59I think it's...
15:00I mean, I think people maybe don't think about it, but they experience it.
15:04And I think that is what we were just talking about, which is the care and work that goes into the durability and quality and reliability of the products, right?
15:14And to do that across the scale that we're at now, right, when we're building so many millions and millions of phones, you know, we strive to deliver, like, incredibly high quality on every single one of them.
15:26And I'm very proud of the work that the team does there.
15:29And I think that, you know, people might not think about it, but I think they usually appreciate it when they see how well their phone holds up.
15:34Okay, thank you very much for your time.
15:36Thank you.
15:36It was amazing to have the chance to talk with you.
15:37It was fun, yeah.
15:38Good luck with tomorrow, big day tomorrow.
15:41All right, thank you.
15:42I'm very excited.
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