From Screen To Scents: Rashmika Mandanna’s ‘Dear Diary’ Launch | Hangouts Season 2 - video Dailymotion

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Watch From Screen To Scents: Rashmika Mandanna’s ‘Dear Diary’ Launch | Hangouts Season 2 - OTT Central on Dailymotion

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00:00Hello and welcome to this very special edition of ETH Now Hangouts with me Ankita Saxena and

00:12today I have a very special guest on the show and she's fondly known as the national crush

00:17after giving home-run successes like Animal, Pushpa, Chava to name a few but now she's also

00:24donned the entrepreneurial hat with her line of fragrances called Dear Diary. Yes I'm talking

00:29about Rashmika Mandana who's here with me but let's find out whether her line of

00:34fragrances will also turn into a natural crush just like she is. Hi Rashmika thank

00:39you so much for taking the time out and joining us. Thank you for having me here

00:42and thank you thank you so much for doing this. Rashmika also tell me you've had

00:47some great successes of late whether it is Animal, Chava, touch wood to that and many

00:52more to come but you've seen success in the South and in Bollywood as well now

00:57you've jumped into the entrepreneurial bandwagon why so and why do you think

01:02this is the right time to do it? Well I don't think there's been a jump per se but

01:06I feel like it's been a natural flow of things this concept of starting a

01:14fragrance line this concept of naming the fragrance line Dear Diary has been in my

01:20thoughts I think wave factor it is in a way my personality and today I'm letting

01:27this story this the story which is my story become our story so yeah so let's

01:35talk about your line of fragrances firstly why this product line now there are many

01:39actors some of them are doing clothes some of them are doing cosmetics skincare

01:44products why fragrances and you have very interesting names to your fragrances as

01:49well one of them is National Crush that's the obvious why it is National Crush but

01:53talk to us about your fragrances and why line of fragrances why did you pick that

01:58product line well well if I have to start from way before time yeah there was this

02:06time where my mother in fact came and told me that this was way before I became an

02:12actor or this is when I was I think in the seventh or the eighth grade she

02:18randomly came and told me that you know you're going to have a inclination towards perfumes

02:25and you're going to start a perfume line why did she say that just randomly and apparently

02:29you used to use a perfume okay it's written

02:31so I sort of wouldn't believe in these things because I'm like now

02:40how how like perfume line what are you saying I don't know and she also mentioned that I'd be an

02:47actor wow so back at the time you don't have any access to these things right these things are too

02:53big to become true and then when I became an actor she's like I told you so I'm like okay fine you know

03:02maybe maybe it's destiny yeah and um my love for perfumes has always been there it's like

03:10it's sort of in my personality I I just feel like fragrances and perfumes are something that just sort of

03:19uplifts you that sort of um you know influences your moods in a certain way so perfume has been a part of me

03:28since way before when yeah so um when I mentioned to her that I was going to start a perfume line

03:35she said I told you so exactly so she was like see I told you so yeah so I've had these uh you know

03:43particular instances where you know perfume has played such a big role and today I just knew that

03:51okay perfume is in my life okay and if I were to start something yeah it's it is definitely going

03:58to be perfumes and when my team came together and when I got you know this great partnership

04:06collaboration with PCA companies like it just all sort of fell into place and it just started making

04:13sense and here we are like with Dear Diary right and you know the name Dear Diary is also very

04:20interesting because you also have digital content that goes by the name Dear Diary so it's a very

04:25seamless transition there a very interesting transition uh talk to us about that well I've

04:30always been a person who would journal a lot yeah um even from school because I grew up in a hostel

04:37and you know I've always been more comfortable writing I'm a better writer than a speaker

04:43okay clearly no it doesn't come across right now though so um that that journal space became

04:52after becoming an actor it sort of became a digital series where I just wanted to tell people

04:58that it's okay yeah you know having a bad day having a good day having a meh day anything is okay you

05:06know it doesn't necessarily have to be perfect yeah and so then it transitioned into a digital

05:13series and when um I knew that I wanted to start a perfume line and when I knew that this perfume

05:21line had to be you know something extremely pure extremely real and unapologetically ourselves you

05:32know all of us are unique in our own ways and each perfume is unique in its own ways and it's sort of

05:39like you know everything started you know sitting together and I just felt like Dear Diary was it

05:45like it it it is a part of me it is an extension of me so it had to just be it

05:51Rashmi can tell us you know as far as the perfume market is concerned in India that's growing at a

05:55very rapidly yes yeah it's it's it's a huge market right now almost a 4,500 crore market

06:01correct yeah but in India the interesting part is you know the international brands like a Gucci

06:06or Prada or a Tom Ford none of India's homegrown brand have really come up to that stature so as

06:12an entrepreneur now what are your aspirations for your brand well I just believe that we have such

06:18incredible history with uh heritage and you know our own sort of fragrances our own sort of cultures and

06:28everything so I feel like in terms of like say ingredients you have sugar canes and you have

06:37jasmine and you have pink lotus it's very Indian it's very Indian yeah so I feel like we have such

06:43a great scope of taking our fragrances out there into global markets I feel like you know there's such

06:52a big space for it I understand that a perfume which is you know um like which is I don't name the

07:00brands but which is all coming into India but I truly believe that India has such great potential to

07:08go and stand on a global market and just you know be true to ourselves at the same time so I can't wait

07:15for us to be it absolutely but Rashmika you know when as an actor when you choose your roles I'm sure

07:25there is some sort of a checklist or uh you have uh you know it has to resonate with you your roles

07:31and that's how you pick and choose your roles so now as an entrepreneur what is your checklist what do

07:35you what are the things that you keep in mind well as an entrepreneur I think one thing is I'm a

07:43trooper I believe a collective work is the right way to go so it of course I have my ideologies but

07:51I need people who are supporting me in it and my collaboration with PCA was perfect because

07:59you know they saw what I was trying to achieve and they sort of made it all possible together

08:06and I have such great support system which is why I am where I am today yeah so I feel like that is

08:15one very important thing and I'm also a person who is not just all me me and me I'm more like okay you

08:25like it you like it I like it all of us like it so now it goes out okay you know I work in that space

08:31yeah and now that I've gotten the entrepreneur's bug like well it's just a start of many more things

08:40you

08:49you

08:51you

08:53you

08:57you

08:59you

From Screen To Scents: Rashmika Mandanna’s ‘Dear Diary’ Launch | Hangouts Season 2

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