00:00مرورة
00:16مرورة
00:20مرورة
00:24وحسب رؤية الآن عادة
00:26I feel there is a very strong brand equity and brand recognition
00:32from the designs, even though we are in 2025
00:35and the competition is huge and designs are so many cluttered everywhere.
00:39How do you keep yourself true to your heritage?
00:42It's a very good question.
00:45We always tried in our life to remain faithful
00:49حالكم عليكم فراته
00:53ومن العصال ان تستخدم
00:56ومن العصور فر噂ة إن كانت تستخدم فرصاني
00:59فرداني وحفر عددNY حياة إساسي
01:05ومع صحيح غير قطعه رصاني
01:08ومن وقفى تستخدم فرصاني
01:11هناك قدار بالتكفيض
01:13التي تستخدم فرصاني
01:15هتاكفي فرصاني
01:17؟
01:18The second one is in the shapes.
01:20The workmanship remains the same
01:22but for example we launched
01:24these beautiful hoop earrings
01:26that repeat
01:28the same design
01:30of the Macri,
01:31the Rombi
01:33the Toilet
01:34The models are always the same
01:36The workmanship, the style
01:38is always the same but the shape is a little bit more modern
01:40You see, so
01:42this is quite interesting
01:44المهمة الأهمية أعتقد أن تحاول الواقع و الواقع
01:50لأن البوصلاتي هي مجموعة التي لا تتعرف بسببها
01:56ولكن بسببها المفيدة والعملية
02:01أنا مجموعة من المجموعة المجموعة
02:04ويجب أن تكون لديها مجموعة
02:06ويجب أن تكون هناك مجموعة
02:09وهو مجموعة، أريد أن أعرف مجموعة
02:12because I am behind because my name is Maria Cristina
02:14and when I was young I used to love this bracelet
02:17this was one of my favorites
02:18and I said to my father give it to me, you know, as a present
02:22but I was 14 and he would say no you're too young
02:24He didn't earn it
02:25No! and he said, but he won it
02:27no no no no, so after insisting he said ok, listen, leave me alone
02:31I'm gonna give the name, your name to the collection
02:34so the first two alphabet of your ...
02:36exactly! and you will receive it when you be 18
02:39ف affirmed ما happened,
02:40The collection began the Macri
02:42and uh...
02:43After four years I received the bracelet.
02:46I've seen the the making of it,
02:48How the craftsmen was creating this matte...
02:51The surface...
02:52The surface...
02:53It's engraving
02:54and it's quite interesting
02:56because you have to engrave parallel lines on the gold
03:00which before is shiny
03:02and then becomes silky
03:04and it's a technique that requires a lot of skill
03:09وظامن الأعقار لأن تفعلين قد يجب أن تكتصف عن المساعدة من أجل حسابه
03:15لكيف تقوم بأسجاب التطبيق
03:16مجددا لكي أن تقوم بأسجاب السكان
03:17لكي تعرف مزيد.
03:19لكي تعرف عندما جودت لنا حلف لودة ثانية حسابه
03:23قد تتقرين قبل أن يبدأ في المساعدة.
03:26طبعا وهي أفهم على المحاول لأشعر
03:30من قد تتحرك لجاربويات.
03:31نعم أفهم بإذن.
03:32طبعا حما أن تتحرك اليوم
03:34ماذا تتحرك؟
03:35واحدة لها لاحظة اشترك ايش Wow I think that here we men are
03:40extremely refined and sophisticated and they love things that are quite unique
03:45I mean we have seen everything we have war everything now what people want is
03:52something that only they have so something not inflated not everywhere
03:57and I would say one-of-a-kind pieces and you know for example this Salon we
04:04كان لديهم أحد أدفع من الممتابعة
04:07مريك رستينيلا
04:08المتابعة الغريتنا بإتضافة لي
04:11وكrating وتعيشه لديك مباشرة
04:14تهايش
04:15كيف تفينو؟
04:17أيضا أننا في شرقاتية
04:19أشب بلعزية المصحة
04:21لا يتعيشون أيضا في النتونسل
04:22لأنها من تتضار ولها تستطيع ل cities
04:24وقوم لتعيش به
04:26أنا أكثر
04:27عندما نحن نرغب ملابا لدرقاء
04:30كان لدينا ممكن
04:31شرق المباشر والمباشرة
04:31جدوا بأكد حرق
04:33So I never thought Buccellati could be an investment,
04:36but just a pleasure for yourself.
04:38But now it's also becoming that.
04:40And I think if you buy jewelry,
04:43if you buy a piece of jewelry,
04:45you have to buy to enhance your beauty.
04:47As a woman, you know,
04:49I would love to buy something that makes me look better.
04:53So this is the reason why I wear only pearls, you know.
04:55Only pearls?
04:56Not only, but mostly pearls.
04:58I love them because they give light to your face
05:01and they're very, very elegant.
05:03And they're timeless.
05:04Yes, absolutely.
05:05You carry the name of the family
05:07and definitely it's a big responsibility as well,
05:10traveling around the world and protecting the brand.
05:12What's your biggest challenge?
05:14There's no challenge because it comes quite natural,
05:17especially since when we are part of the Richemont group,
05:21they respect the brand.
05:24They're very happy with what we are.
05:27And that's why, you know,
05:28they came into the company and they bought the company.
05:31is because they love it
05:33and they want to respect it and help grow.
05:36But always we need to grow in a very organic way
05:41without giving up the quality,
05:43without giving up the heritage.
05:45So the big challenge is in a certain way
05:49to maintain the very high quality.
05:53But, you know, again, Richemont is helping us with that.
05:56I'm very proud to know that in UAE this is the second boutique
06:00and you're expanding more and more before other countries in Europe even.
06:05Yes.
06:05What are your plans here?
06:07Well, we have already four points of sale
06:11because we have South Arabia, we have Qatar,
06:14and we have Kuwait and here.
06:16It's probably to expand a little bit more here.
06:19So in the Middle East in general,
06:21I don't know yet where, you know,
06:23but we're planning different openings.
06:26So to be present wherever we can
06:30and wherever they appreciate us.
06:31What is the most precious advice that your dad gave you in this field?
06:38So he told me everything is about balance.
06:42It's about emptiness and filling the gaps, you know.
06:47So the proportions of the jewels is very important
06:51because you need a very incredible balance.
06:54And I made that phrase mine in everything in life.
06:58Amazing.
06:59So balance is everything.
07:00You don't do not do too much.
07:02Do not do too little.
07:04Do the right thing.
07:05Always try to be, you know, very balanced.
07:08And what is the thing that you wish for the brand?
07:10Where do you want to see Buccellati in the coming five to ten years?
07:14Well, you know, for me, the only thing I really wish
07:18is that we'll remain with this quality
07:22and the heritage is more and more given value.
07:26So you always, I feel that you're worried if you're going to increase the production,
07:30the quality might go less.
07:32Well, actually, is it really limited?
07:33The craftsmanship in Italy are really limited now?
07:37The new generation?
07:37Well, it's not limited and it's not Italy.
07:40It's a question of educating people
07:43because we created a school where young artisans can come and learn.
07:49We take from schools, the best ones.
07:52So we take them, they do an internship with us and we teach them.
07:56You know, I was saying before, it takes years, you know, to learn how to engrave.
08:00So they come, they learn and if they like it, they stay and they become masters in that.
08:06and I think that the best thing is to invest in artisans,
08:12in the human beings where you teach them.
08:15And so we can increase the production, but never giving up the quality, obviously.
08:20So that's why sometimes, you know, we're missing pieces like the calf bracelets.
08:25We used to have 14 shops.
08:27Now we have 70.
08:28We cannot make 70 calf bracelets for one for each store.
08:32So, you know, there's some shops they have it, some they don't.
08:36But we try in any case to fill the gaps and always maintain the great quality.
08:42And this is my biggest concern.
08:43I totally agree.
08:45What is the most precious piece of jewelry that you have in your collection?
08:49Uh, well, you know, the most special one has a memory.
08:53And it signed my being independent because it was the first jewel I bought for myself.
09:00I love that.
09:01So it's a pair of earrings.
09:03They look like a daisy in yellow gold.
09:06They match this because I thought, you know, I received this as a first gift
09:10and then I have to have something that goes with it.
09:12And this was the most important thing I, you know, I have.
09:16I am so fascinated by the craftsmanship of the collection that we have here.
09:22The mosaico, yes.
09:23So that is inspired, that is inspired by the high jewelry one, right?
09:26Yes. Well, mosaico is a collection that we launched in Paris two years ago.
09:31And it was high jewelry, very important pieces, high bracelets, necklaces,
09:35pendant earrings.
09:37And then we sold it all because usually when we make this one-of-a-kind collection,
09:40there are maximum 20 pieces, not more than that.
09:44And then we realized that it was very successful.
09:46So we decided to make an extension, more wearable in a way.
09:50And it shines in a way, amazing.
09:52And the diamonds.
09:53But they're not big.
09:54No, they don't need to be big.
09:57It's the way they're set because we set them in yellow gold and, sorry, white gold.
10:04And we don't do the graph, you know, we just scud around the stone.
10:11Yeah, exactly.
10:12But also the gold, the way it's in its set reflects the light and it's beautiful.
10:18So this one is easier to wear.
10:20You know, you can wear it like during the day.
10:22Also these band rings, they're, they're amazing.
10:26Not very important, you know, but you know, not, you can wear it every day.
10:31True.
10:31I can wear a cocktail ring every day as well.
10:34So why?
10:35I'm in love with this one.
10:36I love pearls, you know, again.
10:38So it's so, I wear it most of the time.
10:40You made me love more and more the brand.
10:42Thank you so much for being so proud.
10:44Thank you.
10:45Thank you.
10:45Thank you.
10:46Thank you.
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