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00:30Ios 7 introduced a simplified design built on distinct layers, smooth animations, and new colors. It redefined our design language for years to come.
00:42Now, with the powerful advances in our hardware, silicon, and graphics technologies, we have the opportunity to lay the foundation for the next chapter of our software.
00:51Today, we're excited to announce our broadest design update ever. Our goal is a beautiful new design that brings joy and delight to every user experience, one that's more personal and puts greater focus on your content, all while still feeling instantly familiar.
01:09And for the first time, we're introducing a universal design across our platforms.
01:16This unified design language creates a more harmonious experience as you move between products, while maintaining the qualities that make each unique.
01:24Inspired by the physicality and richness of VisionOS, we challenged ourselves to make something purely digital feel natural and alive, from how it looks to how it feels as it dynamically responds to touch.
01:39To achieve this, we began by rethinking the fundamental elements that make up our software.
01:45And it starts with an entirely new, expressive material we call liquid glass.
01:52With the optical qualities of glass, and a fluidity that only Apple can achieve, it transforms depending on your content, or even your context, and brings more clarity to navigation and controls.
02:05It beautifully refracts light, and dynamically reacts to your movement with specular highlights.
02:11This material brings a new level of vitality to every aspect of your experience, from the smallest elements you interact with, to larger ones, it responds in real time to your content and your input, creating a more lively experience that we think you'll find truly delightful.
02:30Elements once considered for rectangular displays have been redesigned to fit perfectly concentric with the rounded corners of the hardware.
02:37This establishes greater harmony between our software and hardware, where thoughtfully considered groups of controls, free up valuable space for your content.
02:47Liquid glass is translucent, and behaves just like glass in the real world.
02:51Its color is informed by your content, and intelligently adapts between light and dark environments.
02:57And as a distinct functional layer that sits above your app, the material dynamically morphs when you need more options, or as you move between views.
03:05We've applied this same dynamic nature across other experiences.
03:11Instead of taking over your whole display, alerts appear from where you tap.
03:15Context menus expand into an easily scannable list.
03:18When you scroll, tab bars shrink to elevate what's in front of you, and they instantly come back the moment you scroll up.
03:25Your entire experience becomes more intuitive, from navigating apps to system experiences, like the lock screen, notifications, and control center.
03:36App icons have been crafted with multiple layers of liquid glass, and come to life in light mode, dark mode, colorful new tints, or an all-new clear look.
03:47The new design extends to the dock, and even to your widgets, giving you an entirely new way to personalize your experience.
03:55We've always cared deeply about every detail of our software design.
04:00And it's these moments of beauty, craft, and joy that bring our products to life.
04:05Our new design blurs the lines between hardware and software to create an experience that's more delightful than ever, while still familiar and easy to use.
04:14Today marks an exciting and beautiful new chapter for our design, one that sets the stage for our next era of our products, and how you interact with them every day.
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