00:00Introducing iPhone 17 Pro
00:05To redefine Pro
00:09we had to start again
00:11with solid aluminium
00:13that's extruded
00:15heated
00:17forged
00:19precision machined
00:21in finer and finer passes
00:23then anodized for colour and durability
00:30to create our first aluminium unibody
00:36a light, thermally efficient and rigid enclosure
00:41for the biggest battery with the longest battery life in any iPhone
00:49The full width camera plateau elegantly integrates the antenna
01:02and encases a groundbreaking new Pro camera system
01:08Built for Apple intelligence
01:10this is the most powerful chip ever made for any iPhone
01:14but power generates heat
01:17so we designed a new cooling system
01:20it cycles deionized water between liquid and gas
01:24within a vapor chamber laser welded to the chassis
01:28that rapidly dissipates heat throughout the unibody
01:32Ceramic shield now protects the back as well as the front
01:38and the display is now three times more scratch resistant
01:44Iphone 17 Pro is the most cinematic camera we've ever made
01:46Iphone 17 Pro is the most cinematic camera we've ever made
01:51Iphone 17 Pro is the most cinematic camera we've ever made
01:58The advanced camera system records ProRes RAW
02:02A 56% larger telephoto sensor capture sharper imagery in all light conditions
02:09with an 8x optical quality zoom
02:12to get even closer to the action
02:14Iphone 17 Pro is the most cinematic camera we've ever made
02:15Iphone 17 Pro is the most cinematic camera we've ever made
02:17The advanced camera system records ProRes RAW
02:19capture sharper imagery in all light conditions
02:22with an 8x optical quality zoom
02:26to get even closer to the action
02:30and our brightest display plays it all back in ProMotion up to 120Hz
02:44For stills all three lenses are now 48 megapixels
02:51And the new telephoto provides classic framing for portraiture and action photography
02:59Iphone 17 Pro lets you create setups that would be impossible with conventional cameras
03:09And this is the first phone to offer Genlock precisely synchronising multiple cameras
03:17and creating Hollywood level effects
03:24The 18 megapixel front camera records you and everyone around you
03:28While centre stage expands to include the whole team
03:32Our fastest chip
03:35Our longest battery life
03:39And our most cinematic camera
03:42The Ultimate Pro
03:44Iphone 17 Pro
03:47Iphone 17 Pro
03:51Iphone 17 Pro
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