DramaShorts, the ambition of vertical cinema

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00:00can you briefly introduce drama shorts drama shorts it's a vertical streaming platform as we

00:05call it we do a short movie short dramas and currently we are on a track to have more than

00:14five million active users we are growing consistently across united states europe

00:19and asia regions our main bet is high quality content and a lot of content and we are on

00:29track to shoot 100 movies exclusively by end of this year mother company is storyby we have alpha

00:35novel we have drama shorts we have production unit and we have some other minor apps but those two are

00:43the most big ones storyby operates not only drama shorts but also alpha no and story by writers

00:52together forming an ecosystem how do those two additional apps support and empower drama shorts

00:58in terms of data reader feedback and overall content development a great question so basically

01:04we see it as a content ecosystem it all starts with with story by writer where writers all over the

01:11globe can publish their content it can be a novel and it can be a script we recently added functionality

01:17so we users and writers can publish their script ideas and they can make it into movies then we test

01:25some ideas on alpha novel so there is a book then we show it to u.s audience and see how it resonates

01:33if it works then it can make the drama shorts as a movie we adapted if we buy out the right adapt it into a

01:41scenario and then make a movie but we also do original series we have a team of writers in house and a lot of

01:50partners who are helping us to produce scenarios for short dramas and currently we have like 50% of our

01:58movies based on our original ideas and 50% based on the books those 50% of the original ideas how do you

02:07decide which genre you're going to shoot it's based on the data or like your instincts or i would say like for

02:15for instance we want to make a five movies per month for this month for instance and three of them will

02:22be based on the data we know what is working for us we know what is working for competitors we can do

02:28something similar but then two other movies will be as you mentioned gut feeling ideas we think uh let's

02:35do historical romance let's do fantasy romance let's do a spy movie let's do a mafia movie or something like

02:43like this and that's how we operate so like like 70 like 60 percent of our content is based on data and

02:51industry like seo we revolve billionaire like the classical ones and then like 30 40 percent is as i

03:00mentioned research and development ideas something new just to be relevant so now we see a trend about

03:07like college stories for students uh we see a trend for instance we are preparing for christmas movies

03:15because it will be a high season and we need to prepare content especially for this season in the

03:19article you mentioned that ai has helped you better understand your audience improve your short drama

03:25production could you tell more about it how exactly ai being used in your process ai is is basically a

03:32co-pilot it's a research tool that help us to understand okay what are the trends what are the

03:38top movies what are the outlines and then it help our script writer team to basically refine ideas and write

03:47quickly so we can produce scenario within like two weeks and for industry average is like four

03:55five weeks to produce a production ready script so it's basically like an amplifier tool that help us to move

04:02faster your current focus into the u.s and european markets as an app rooted in europe do you think

04:10uh promoting content in the u.s presenting any challenges if so what are the challenges and how

04:16are you addressing them great question and i would say now we are shooting half of our content in europe

04:23half of our content in the u.s and we see a trend that movies that are produced in u.s perform better for

04:30u.s audience it's a different style of movie it's more simple fast pace and i believe it's about

04:37main characters and their english pronunciation so if you're doing the shooting in ukraine or in

04:43poland or in czech republic some characters still will have accent if you're doing a like voiceover moment

04:50content it would also have it's like specialities when you're shooting in u.s for u.s audience chances are

04:59higher that it will perform better for u.s audience for us uh but uh here we found a lot of very very

05:08good native english speakers in europe and the move with them work perfectly as well but it's hard to

05:16find a lot of actors who can play with the proper english so i would say it's a main bottleneck so language

05:22is uh the biggest challenge language the first one and uh it's a different uh cinematography style so

05:31here in europe we do more uh like directors and creative producers they want to do like

05:37uh a movie style more slow paced a lot of perspectives a lot of angles so they want to make like a movie for a

05:45festival okay it doesn't work we need the movie that is working for a broad audience in us it should be

05:52simple and it should trigger emotion when users see it ads in facebook and tiktok it's a bit also a

05:59a mentality issue

06:00i would say

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