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Khaleej Times
  • 2 months ago

Category

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Motor
Transcript
00:00Joining us today is Mr. Eli Name, General Manager of SoEast Motors in the UAE.
00:05A seasoned automotive leader with over two decades of experience in premium and emerging brands.
00:12Eli has played a vital role in launching SoEast Motors in the UAE,
00:17bringing innovation, accessibility, and sustainable driving to the forefront of the market.
00:22Mr. Eli, thank you for having us.
00:31Thank you, thank you, and thank you for having me.
00:34So tell us a little bit about why, what inspired bringing SoEast to the Middle East and why now?
00:41As you know, especially in the UAE, the UAE market is a very dynamic market and one of the biggest in the region.
00:48And for us, bringing SoEast to this dynamic market with the elite group holding,
00:55and we seize the opportunity to cater to all our customers in the UAE,
01:01especially we know that we have a very high-end brand at the same time, very affordable.
01:07So we seize this opportunity to make sure that we put and we add into our elite group holding portfolio.
01:15So the brand's philosophy is Ease Your Life. How has that manifested for drivers here in the UAE?
01:20Ease Your Life is not just a slogan for SoEast.
01:24What I mean by Ease Your Life, it's easy to own, easy to own.
01:28The experience has to be very seamless and easy.
01:31So what we support all our clients is the moment they enter the showroom until they have the delivery.
01:38A very seamless experience, full of excitement and at ease.
01:45Okay, so what sets you apart from other automotive players in the market right now?
01:51So Ease, as I said, the uniqueness of this brand is the design.
01:55It has a very futuristic design.
01:57At the same time, the quality, high-end quality, and yet very, very affordable.
02:03So this is what makes us different and unique from all the other brands.
02:07So what should people know about SoEast's lineup right now?
02:10The current lineup of SoEast consists of three models.
02:14The S06, we have the petrol engine, and the S06 DM is the plug-in hybrid technology.
02:20Plus, we have the S07, a seven-seater.
02:24Also, we have the flagship model.
02:26The S09 is the biggest from all the lineup that we have.
02:30So in addition to the current lineup, is there any new models that we can be expecting from SoEast?
02:36Definitely.
02:37The lineup will be basically bigger and bigger by next year.
02:42So we're expecting something special by beginning of the year.
02:46I'll leave it as a surprise to our audience and our customers.
02:52We can't wait to reveal it soon.
02:54So can you tell us a little bit about how you're keeping up with trends such as hybrid mobility, smart tech, sustainability?
03:02For sure.
03:03As I said, we have the S06 DM.
03:06DM stands for dual mode.
03:09Has the petrol engine, at the same time a battery.
03:11So this is called the plug-in hybrid technology.
03:14And the special and uniqueness of this model that you can drive up to 800 kilometers of range.
03:21This makes the car really quiet, at the same time powerful.
03:26At the same time, you can save a lot of money by owning the S06 DM.
03:30I might just buy one now.
03:31I feel like I want to buy one.
03:34So what kind of feedback have you received from buyers here at the UAE?
03:39To be honest, since we started and as you know, we launched the brand by end of January in Gorge al-Arab.
03:45It was an amazing launch for the brand.
03:47And for the customer feedback, we have a very, very positive customer feedback so far.
03:54And we're happy that our customers are really enjoying our cars and very satisfied.
04:00So what's next for SoEast in the UAE?
04:02For SoEast, definitely they are expanding in the overseas market.
04:07Now they are covering multiple markets.
04:09And the plan is to cover more than 50 countries soon.
04:13And definitely what we can expect also, new model lineup that will be launched by beginning of the year also.
04:22Something really special.
04:25Amazing.
04:25So where can listeners go to see the showrooms and, you know, get to experience SoEast?
04:33SoEast UAE currently we operate from Shakhzai Road.
04:37Okay.
04:38We have our first showroom.
04:39And recently we have opened the Daera showroom.
04:42It's a very amazing showroom that everyone can also pass by and experience this showroom.
04:48Also we have the DFC mall.
04:52We have a showroom in the DFC mall also to support our clients in the other area of Emirates.
04:58Similar to Abu Dhabi, we currently we have our showroom in Thalma mall.
05:04But soon we will have our flagship showroom in Abu Dhabi.
05:08Great.
05:09Thank you so much for being with us today.
05:11And looking forward to seeing what SoEast got in store next.
05:15Thank you so much.
05:16And thank you again for having me.
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