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Da ascensão à demissão dos "Blogueiros CLT": Quando o emprego e as redes sociais colidem
O Gato Laranja
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há 6 semanas
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00:00
It gives rise to the dismissal of CLT bloggers, when employment and social networks collide.
00:06
The phenomenon of CLT bloggers, which gained strength with the popularization of videos about
00:11
the work routine on social media is entering a new and delicate phase.
00:16
What started as a way to earn extra income became a source of friction
00:21
with companies, even leading to layoffs.
00:24
The situation raises a debate about the limits of personal exposure and responsibilities
00:29
corporate in an increasingly digital world.
00:32
From Digital Diary to Dismissal
00:34
Psychologist Tamiris Castro, 30, is an example of this new reality.
00:41
For almost two years, she worked in prisons in Rio de Janeiro and, in April of last year,
00:47
decided to share interesting facts about his profession on TikTok.
00:51
Her videos went viral, and she began to record her daily life in an authentic way.
00:56
However, in June of this year, she was fired.
01:00
Tamiris believes that exposure on social media was the reason, as her boss
01:05
followed her on TikTok a week before the shutdown.
01:09
I never received a warning, no one said I was wrong.
01:14
After it happened, I thought, if it was a problem, they could have given me the chance to choose,
01:20
regrets.
01:20
The psychologist states that she would have adjusted the content if she had been informed.
01:26
The deal isn't expensive, he says.
01:29
The legal dilemma and the blacklist.
01:32
Legally, companies cannot prohibit their employees from posting on social media.
01:38
However, the worker also cannot disclose confidential information or harm
01:43
the company's image.
01:44
Posts that affect the company's reputation may even lead to unfair dismissal.
01:50
cause.
01:51
This scenario also exposes the risk of a blacklist, where employers share
01:56
information about dismissed employees and include them in a kind of informal register
02:00
not to rehire them.
02:02
This practice has always existed, especially with professionals seen as dangerous or bothersome.
02:08
too much.
02:08
I find this practice unfair.
02:11
The worker has the right to make mistakes in one company and succeed in another, explains the
02:15
influencer and marketing professional Giovana Pedroso.
02:19
Giovana, who has been producing digital content since 2019, says that, even without exposing her jobs,
02:26
suffered reprisals.
02:28
I even heard jokes in meetings, like, let's do like Giovana, post an ad
02:34
now, because if we get fired, at least we'll have some security.
02:38
Extra income, without losses
02:41
For corporate emotional health specialist Jéssica Pali Martins, content creation
02:47
it's just another form of extra income, which shouldn't be seen as a problem, since
02:52
that does not harm professional performance.
02:55
There are people who sell beauty products, make cakes in jars, and work as waiters at night.
03:02
Social media is just another way to earn extra income.
03:05
If it doesn't interfere with delivery, everything is fine, he explains.
03:10
Labor lawyer Giuliani Facó reinforces the need for balance.
03:15
This cannot compromise the main activity, nor generate competition or damage to the image.
03:20
of the company, he says.
03:22
She also advises employees to avoid exposing confidential information or privacy.
03:27
from colleagues and clients.
03:28
The game changer
03:30
Despite the risks, visibility on social media can open new doors.
03:37
Yuri Santos, 23, worked as a social media assistant and frequently appeared
03:43
in the company's own content.
03:46
After being laid off, he used his LinkedIn and Instagram to announce his departure, attracting new opportunities.
03:52
Today, he is employed by a beauty brand and maintains a triple routine, a new
03:58
employment, your personal profile and the administration of a second account about culture and entertainment.
04:05
It's a triple journey.
04:07
I record on weekends, edit at night and schedule posts.
04:11
Sometimes I only sleep for one hour in the morning and wake up at six.
04:15
But I love this routine, says Yuri, who still doesn't think about leaving his CLT to become an influencer.
04:21
full-time.
04:23
Yuri's story shows that, with planning and caution, it is possible to harmonize one's life.
04:28
employee with that of content creator.
04:32
For companies, the challenge is to find a point of dialogue rather than adopting measures
04:36
drastic.
04:37
For workers, the lesson is clear: success on social media requires balance.
04:43
careful between exposure and preserving one's professional career.
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