- 1 year ago
The top focus of this episode 5Live programme is on the brutal murder of 28-year-old Nikki Bhati in Greater Noida, allegedly by her husband's family due to dowry demands.
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00:00Hi there, I'm Sonal Mehrotra Kapoor. This is 5 Live. Over the next one hour, we bring you
00:07five stories that demand your time. Five stories that should ignite you. Five stories to inspire
00:13your healthiest, happiest life. So stop scrolling all of you out there and let's get started.
00:19On the program today, we first start with the case that has divided the country.
00:24The Noida Dowdy horror. Did Reels, Instagram Reels actually trigger the killer husband?
00:31Is that what has led to her being burnt alive? We explore that on the program.
00:38Also on the show, we look at the Supreme Court order that has now asked Sameh Raina and four
00:44comedians to apologize. You cannot make fun of those who are physically challenged,
00:50even in the name of humor.
00:51Then in the big health story of the day, we bring you the controversy surrounding Serena
00:59Williams endorsing a GLP-1 drug. It spills its power and PR. Should there be a Lakshman Rekha
01:08that celebrities do not cross when it comes to endorsements? We explore that on the show today.
01:14Also reinvention of the club. That's the trend watcher of this show today.
01:22As we take you through who are these people who are looking for elite exclusive places that
01:28literally nobody else can afford. And we close the program by bringing you these visuals from
01:35Gurugram. These are not Indians. These are expats doing what perhaps our civic bodies should be at.
01:44Let's begin with a story that has really shaken us all up. A brutal murder that has shaken the soul
01:56of the nation. 28-year-old Nikki Bhati was burnt alive, allegedly by the very family she was married
02:03into. This happened in front of a kid, her sister, and was even recorded on camera. Her only crime? Not meeting
02:11that never-ending hunger for dowry. Her parents had already given cash. There was a Scorpio car,
02:17there were 400 grams in gold, motorcycle, a lot of other stuff, but it was clearly not enough. And now,
02:24there are new details emerging on what have been the trigger behind burning her. Instagram reels.
02:34Now, made by Nikki and her sister to spread the word about their beauty parlour may have been the
02:40reason that really bruised the fragile ego of her husband. Do we still live in a country where women
02:47have no right to exercise their agency? A woman being on social media, too much to handle by her husband.
02:54Good enough reason to be burnt alive. Watch this report for the complete picture.
03:0528-year-old Nikki Bhati was burnt alive allegedly by her husband and in-laws for dowry. The gruesome
03:12murder in Great Anoida has left the nation in shock. The police have arrested the husband, Vipin Bhati,
03:19and his parents. Nikki and her sister Kanchan married the brothers Vipin Bhati and Rohit Bhati in 2016.
03:30According to sources, the husbands disapproved of the reels posted by their wives on Instagram.
03:39Sources say Nikki and Kanchan also had fights with their husbands over their beauty parlour business.
03:44According to the latest details shared by sources close to the investigation,
03:50a fight broke out between Nikki and her husband on February 11 over Instagram reels.
03:56Both Kanchan and Nikki left for their maternal home after the incident.
04:00On March 18, a panchayat meeting was called where it was decided that both sisters won't make any reels.
04:07Kanchan and Nikki returned to live with their in-laws and stopped making reels.
04:11But after a few days, a fresh fight started after the sisters began uploading reels on Instagram.
04:19Earlier, the victim's parents had revealed that they had gifted the grooms a Scorpio SUV,
04:24a Royal Enfield Bullet motorcycle, 450 grams of gold and cash.
04:29They claimed the groom's family demanded another 35 lakh rupees and a Mercedes Benz.
04:34Sources say that along with the dowry demand, Instagram reels could have been a possible trigger for the murder.
04:46Nikki's father says he had given 1.5 lakh rupees to his daughters to start the beauty parlour.
04:52But the in-laws began harassing Kanchan and Nikki for more money.
04:56Calls for capital punishment for the alleged killers are getting louder.
05:17A few days ago, a similar incident had left the nation stunned when 25-year-old Radhika Yadav
05:37was killed in Gurugram by her father over Instagram reels and a tennis academy.
05:42Such tragic incidents force us to confront a harsher reality.
05:51Who is truly failing Bharat's betis, leaving them vulnerable and unheard
05:55in a society that promises protection but delivers neglect?
05:59What sort of a country do we really live in? One where dowry deaths are normalised? Or one
06:14wherein uploading a reel just to exercise your own agency gets too much and will get in the way of you
06:20and your life? Well, I spoke about this with Nikki's father a little while ago. Listen in.
06:26Namaskar Singh saab. Thank you very much for talking to us.
06:30Thank you very much for talking to us.
06:32Your pain, your pain, your pain. We can understand you.
06:36You have decided to talk to us about this time.
06:39Thank you very much for talking to us.
06:41First, tell us first, what happened with Nikki is your big daughter.
06:46Are you still there now?
06:49Do you have to take them back to the house?
06:54I have to take them back to the house.
06:56Yes, I have to take them back to the house.
06:58Yes. So, Singh saab, there are a lot of things in front of us.
07:01Do you have to take them back to the house?
07:17is a relationship between these people and the people who are living in the past.
07:24This is the relationship between these people and the children who are living in the past.
07:32The people who are living in the past were not the same.
07:37They are the same.
07:40Yes.
07:48It was started in 2014.
07:50All was fine before her daughter.
07:52All was fine.
07:56Did the people of the in-laws and the people of Asuraal
08:00have been able to make this issue
08:02that they were going on Instagram?
08:04No, no, this is a person who makes an Instagram account.
08:12I have done the Instagram account for my daughter's work.
08:18When they earn money, they will earn money.
08:22So, they will earn money for their children.
08:25They will study, write and do their work.
08:28I am a part of the work of the Pallar.
08:32It was a work that I had been doing for Instagram.
08:35How many demands were going to be in the time,
08:39when it was being tortured,
08:41when it was being told to you about the dowry,
08:44that Mercedes and cars were showing you,
08:47so you thought that you could be so bad,
08:51that you can get a deal,
08:53you can get a deal,
08:55Where did you know this thing?
09:02No one was like that.
09:04Why would I smell such a girl?
09:07Why would I smell such a girl?
09:11Why would I smell such a girl?
09:13I'd eat such a girl with such a girl.
09:16My daughter is dying in my eyes.
09:19And she's watching her son,
09:22So what will your mother be?
09:24What will your mother be?
09:26Yes.
09:28So what will your mother be?
09:30Yes.
09:32So what will your mother be?
09:34Yes.
09:36No, Singh Sahib, you have to be very sad.
09:38Your mother is a child.
09:40The whole country is very sad.
09:42So we are trying to know that what happened
09:46that you said that in 2024
09:48there was no problem until 2024
09:50and after 2024
09:52it started to kill.
09:54So what has changed in 2024?
09:56Do you have any warnings before her?
10:02I will tell you,
10:04that my time was bad.
10:06My daughter will go from my hands.
10:08I will not be able to say anything.
10:10I will not be able to say anything.
10:12You should be angry.
10:14You should be angry.
10:16You should be angry.
10:17My daughter should not read
10:19nor written.
10:20If we have a mother,
10:22she will be angry.
10:24My wife must get angry.
10:26We should follow this request.
10:28You should be able to get four seats.
10:32We should be fighting each other.
10:34We should make those mothers.
10:38from my hands.
10:40Today I am a part of this problem,
10:43throughout my life.
10:45It is not my heart.
10:47It has been impossible,
10:50in order to respond.
10:53What are we asking for?
10:55In my mind that I was so ashamed of this disease,
11:00neither showing I how good it is,
11:03of course breaking news
11:13now coming in
11:14an update on this story actually
11:15where the Great Anoida murder case
11:18all three arrested
11:20accused the deceased Nikki's
11:22father-in-law, mother-in-law, brother-in-law
11:24have been remanded to 14 days
11:26judicial custody
11:28remember they are still denying
11:30that any of this happened
11:31that they have any role to play
11:33in her death
11:34any role to play in her alleged murder
11:37if we can call it that at this point
11:39also the husband if you'll remember
11:41tried to run away from custody
11:43and was shot at in the leg
11:45to finally get a grip on him
11:47he continues to deny anything happened
11:50despite it all being caught in front of the camera
11:52and despite the witness
11:54being his own son
12:03and more news coming in
12:06and updates on this story
12:07the National Commission of Women
12:09NCW chairperson
12:11has gone ahead to say
12:12that if even after 75 years of independence
12:15our daughters are still being sacrificed
12:17to the evil practice of dowry
12:20then nothing can be worse than this
12:22in fact she seems to have taken cognizance of this matter
12:25and has made a very strong appeal
12:28she has also written a letter to the DGP of Uttar Pradesh
12:31requesting that this be investigated properly
12:34and action be taken
12:36listen in
13:06as it is
13:36Joining us next is Advaita Kala, a screenwriter and an author and a prominent voice on women's rights issues.
13:43Advaita, thank you so much for joining us this evening.
13:46I don't know where to begin with this story.
13:48The fact that dowry was asked and given, the fact that the disturbs getting self-reliant
13:55and being confident enough to have social media accounts, have followers was a problem.
14:02The fact that all of this happened in front of their son and now that the family continues to deny it all.
14:10I'm really trying to wrap my head around the story and saying that what all levels was wrong going on
14:16and a marriage this was on for about nine years.
14:20Nobody got a whiff of it. Nobody understood that this was going down the wrong road.
14:27And the fact that this is probably happening in a lot of other homes as well.
14:31We're just not aware of them as yet.
14:33Because tragically, you know, there is this tendency to drop a veil over these circumstances
14:41and to stigmatize, you know, any kind of harassment or abuse in a relationship.
14:46On a sociological level, it is women who bear the brunt of that.
14:50You know, women in our culture are supposed to be strong.
14:53And by when we say women should be strong, we mean that they should put up with a lot of things
14:59and be stoic and bear it and yet calmly carry on.
15:03This is our definition of strength for a woman.
15:06So right from the very beginning, the way we're defining what it means to be a strong woman in our country
15:13is completely wrong.
15:15So where do we start?
15:16How do we begin to unravel, unspool this terror that visits so many young girls?
15:23This girl must have been married when she was 19 years old.
15:27She's 28 when she was killed.
15:29And I think we shouldn't even call it a dowry death because, you know,
15:32it puts it into this compartment of intimate partner crime
15:36when what it is is cold-blooded, brutal murder.
15:39And the punishment for that murder is very clear.
15:44And that's what he should get.
15:45And so should those who abetted him, which means his mother, as well as his father,
15:50as well as the brother who was witness to all of this but never intervened.
15:56Right.
15:56Dr. Ranjana Kumari, the Director and Centre for Social Research, is also with us.
16:02Ma'am, thank you so much for being here.
16:04Like I was talking, I don't know at what or level the story has to be picked up.
16:08How do we even begin to unravel or peel off the, you know, different aspects of the story?
16:14But to start with, the fact that giving dowry, accepting dowry is still so common,
16:20still so prevalent, shouldn't that be the first red flag that we look at in any relationship
16:26which is, which is said to be doomed in a way?
16:30I think, you know, in spite of the fact that 61, the law was brought in,
16:36in 1984, we protested on the streets of Delhi.
16:39Law was made more stringent.
16:41And then, of course, later, Supreme Court judgments and unfortunately many things
16:45diluted the law completely.
16:48And also that the law has not been effectively implemented.
16:51By the time people started realizing that the law is very stringent
16:55and they will go to jail and get punishment,
16:58you know, already it was diluted.
17:00And a whole lot of men group came up and they started saving the men in society.
17:06Now, the other side of the story is that it has become greed for money has been always there.
17:12In marriage, people have asked for money and parents quietly have given this money.
17:17Neither it has been stopped at the end of asking people,
17:21the criminal families who get these daughters as daughter-in-laws
17:25and the parents who send the daughters as daughter.
17:29After all, didn't they know in nine years what is happening to their daughters?
17:33What is it that stops parents to bring the daughters back
17:36and start giving a life of dignity, respect and safety?
17:41Why don't they do it?
17:43When know that these criminals must be sent to jail,
17:46they should be shot dead, if you ask me,
17:49because this is enough is enough.
17:51Look at the way brutally the mother-in-law is holding her,
17:53the way he is hitting her,
17:55the way he is trying to stop any kind of recording of the whole thing
17:58and little boy watching everything.
18:01What society are we talking about?
18:03And also on the other side,
18:04the story is that women have become smarter,
18:07they are educated,
18:08why should a woman not have a right to produce greed?
18:12Isn't that a statement about her own confidence level,
18:14as you very rightly said?
18:16Isn't it a statement about her whole autonomy?
18:19Independence, her whole self-respect?
18:22What is it?
18:23What is it about real?
18:24I mean, these days,
18:24this excuse that father killed a sports girl
18:27and everybody talked about father didn't want her real.
18:30What is all this about?
18:32I mean, should only men produce the real,
18:34like everything else in our society,
18:36men have the right property?
18:38This is the new veil.
18:39Do not get out of the social media veil.
18:43I think that's the new veil that we are talking about.
18:45But ma'am, you raised a very important question
18:47and perhaps one that has been on everybody's mind.
18:49That why didn't the parents of the girl take action beforehand?
18:53I did speak with the father
18:54and we happened to interview the sister as well,
18:57the one who has survived it all.
18:59Remember, they were both married to two brothers in the family.
19:02So they were co-sisters, as they say,
19:05living together and perhaps had that support with each other as well.
19:09But it's not so easy, is it,
19:12in that part of the society to bring your daughter back?
19:15It's not so easy, is it,
19:17it's not so easy, is it,
19:19to get your daughter to sit at home,
19:22with a kid to get them separated from it.
19:27These are a whole lot of societal pressures
19:29that we are dealing with.
19:31No, look, we have had enough of these arguments.
19:35We are talking enough of all this
19:36and using as a shield and excuse.
19:39I think let's, let's forget about this.
19:41Girls are going for higher education.
19:43They are getting jobs.
19:45They are doing better than their brothers
19:47and the men in the family.
19:49They are proving themselves today.
19:51So how long should we say
19:53we have to get them married to these criminals,
19:55murderers, to be able to give them protection?
19:58What kind of safety and protection is this?
20:00What is this?
20:01What kind of a security are you guaranteeing your daughter?
20:04Why?
20:04Why should we continue all these kind of things
20:09in the name of giving, you know, society?
20:12Who's this society?
20:13Where is this society today?
20:15You tell me.
20:16Where are those people?
20:17Look at the way brutally she's been killed and birthed.
20:21Where is this society?
20:22Why is this society silent today?
20:24Why are everybody not going like,
20:26we have always protested,
20:27going and protesting and catching hold of this family
20:29and even the parents.
20:31So I think this excuse is becoming way too long,
20:36too intolerable.
20:37Basically, parents don't want to keep their daughter safe.
20:41Basically, they don't want to invest in their daughter.
20:43They just want to get rid of this.
20:45If the son is misbehaving in the family,
20:48if son is not doing well,
20:49do they buy security for the son?
20:51They don't.
20:52Do they get a wife who will keep him safe,
20:55safe, secure?
20:56This was a father who was giving in to every request.
21:00They asked for a car that was given.
21:02They asked for a bike that was given.
21:04Then he figured out that the sons,
21:07as the father says in an interview to me
21:08just a little while ago,
21:09that the son would just drink up
21:12or just be loitering around,
21:14had no flourishing business of his own, etc.
21:17So he said,
21:18OK, the daughters were,
21:20a beauty parlor was set up for them
21:22so they could carry on.
21:23But in this case,
21:25it looks like giving in
21:27was also part of the problem.
21:29According to law,
21:31Dr. Ranjana Kumari is accepting,
21:33is giving dowry
21:35as much as a crime as accepting.
21:39Absolutely.
21:40Absolutely.
21:41Somebody should,
21:42and when the law was made,
21:42this was ensured by women's groups
21:44that giving is as much as a crime
21:46because instead of giving,
21:48share in the property,
21:49parents would take
21:50or the brother,
21:51whosoever is in the house,
21:53all the men will say,
21:53oh, we gave all this in marriage.
21:55And so, you know,
21:56why should she come back
21:57and claim anything
21:58in the family's property?
22:00But this is totally wrong.
22:02Don't give a penny.
22:03Put the money in her name.
22:04Give her share in the property.
22:06We have been saying it all along.
22:07And I think I feel very sorry
22:09for the parents
22:09who have lost their daughter
22:10in such a brutal,
22:12criminal manner.
22:13I feel bad for them.
22:14But I am today very angry
22:16because, you know,
22:16when 40 years back,
22:18I wrote Brides Are Not For Burning
22:19and going door to door,
22:21house to house,
22:22studying these cases of dowry,
22:24having gone through
22:25so many cases of dowry
22:26as Mahilabad Daksha Samithi,
22:27Vice President,
22:29having even till date,
22:30we are dealing with dowry cases.
22:32And I know,
22:33and in response,
22:33what do we get?
22:34We get galis.
22:35People call us all kinds of names
22:37for, you know,
22:38saying that,
22:38oh, smart women.
22:40Look at the way women are trying
22:41to even get my old mother-in-law
22:42getting in jail.
22:44Look at all these old people
22:45languishing in jail.
22:46What is this mother-in-law doing?
22:48What is she doing
22:49in this whole case?
22:50So I feel that, you know,
22:51as a society,
22:52let us say that
22:53let's change the narrative.
22:55Don't say women are smart.
22:57Say women are suffering,
22:58women are facing violence.
22:59And we need to do something about that.
23:01We have to stop it
23:03at all costs.
23:04Let the topmost leadership
23:05of this country today
23:06get up and say,
23:07this is totally unacceptable.
23:09I think let the UP chief minister say,
23:11this is totally unacceptable.
23:12This should not be tolerated
23:14in our state.
23:15Why are we not doing
23:16anything serious about it?
23:18Yeah.
23:19Atweta has a point to make.
23:20Atweta, also,
23:21she's right.
23:22Dr. Anjana Kumar is right
23:23when she says
23:24the outrage is very limited
23:25to the area, perhaps.
23:27There will be aghast,
23:29you know,
23:30views that we will see
23:30on Twitter, etc.
23:31But we are not seeing
23:33a nationwide campaign.
23:34We are not seeing people
23:35come together.
23:35We are not seeing women
23:36to say,
23:37this is not on.
23:39It cannot be done.
23:40You cannot be burnt alive
23:41in front of your son,
23:42for God's sake.
23:43For all you wanted to do
23:44was be financially independent,
23:46do something of your own,
23:48and you were confident enough
23:49to put yourself out there
23:50in front of social media.
23:52You know,
23:52it's a two-pronged approach.
23:54One is the governmental approach.
23:55Of course,
23:56you know,
23:56Yogi Aditya Nath
23:57has been very tough on crime
23:58when it comes to women
23:59in the state of Uttar Pradesh.
24:01And it's indisputable
24:03that the law and order situation
24:04has improved drastically
24:06since he took office.
24:07Even when it comes to,
24:08you know,
24:09demonetizing dowry
24:11as a practice,
24:12you know,
24:13it's the chief minister,
24:16Samu Hik Viva Fund,
24:18now gives double the money
24:20to a girl's family.
24:22And the money,
24:2260,000 rupees,
24:23first it was 51,
24:24now it's 1 lakh,
24:25and 51,000
24:26goes into the bride's
24:29account directly,
24:3060,000,
24:31I'm sorry,
24:3160,000 goes,
24:33and the rest is for
24:33ancillary expenses.
24:36Okay,
24:36so this has,
24:37so the government
24:38on its part
24:38is doing its thing.
24:40I don't think
24:40we should drag politics
24:41into this.
24:42Certainly it's condemnable.
24:44The police has acted.
24:46He was shot in the foot
24:47or the leg.
24:48Frankly,
24:49I wish they'd aimed
24:49higher
24:50and really got to him.
24:52But in either case,
24:53that's one aspect of it.
24:55The secondary aspect
24:56of it is society.
24:57You know,
24:57how do we define
24:59being an empowered woman?
25:01Are we going to define it
25:02in the terms of,
25:04you know,
25:05being financially stable,
25:07being social,
25:08you know,
25:08scholastically stable?
25:10Sure,
25:10these are aspects.
25:12But I've written a column
25:12on this today.
25:13I think it's extremely important
25:14to redefine this
25:15in terms of empowering women
25:17when it comes to their mind
25:19and their mindset.
25:20And that's the role
25:21that society needs to play.
25:23Empowerment is just not about
25:25having a job
25:26or driving a car.
25:27If you're a housewife
25:28and if you're running a home
25:29and if you come from
25:30a background,
25:31we are not just one India
25:32where we can brush away
25:34all kinds of differences.
25:35There are different cultures
25:36within our one macro culture.
25:38So we have to ensure
25:39that girls and women
25:41are mentally strong.
25:42It's not enough
25:43just to be educated.
25:45It's not enough
25:46to be even financially strong.
25:48You think this kind
25:48of domestic abuse
25:49is not there
25:50in the echelons of society?
25:52Amongst educated women?
25:54No, it's just concealed better.
25:56That's the only difference.
25:58It exists
25:58until we don't recognize
26:00that empowerment
26:01of the mind
26:02to take primacy
26:04over any other empowerment.
26:06Our girls are going
26:06to keep suffering like this
26:08and society needs
26:09to play a role in this.
26:11And secondly,
26:12I think we need to look
26:13at divorce with nuance.
26:14Divorce is not
26:15the best outcome
26:16for any relationship.
26:20What do you mean?
26:20But it's an essential outcome
26:22for survival.
26:23This girl would have been alive
26:25if she had moved out,
26:26if she had divorced
26:27this no-good thug
26:28and led her life.
26:31So that is another area
26:32where we have to really discuss
26:34and talk about societal lenses.
26:36That's true actually
26:38and it's the time
26:40for women to do it all
26:42is over.
26:43They've done it.
26:44We've done it.
26:45We've achieved it.
26:46We've proven it.
26:47Time for men
26:48to take note of that.
26:50Time for society
26:51to take note of that.
26:52I think that time is here
26:54and all of this
26:55has to come down
26:56and these instances
26:57like these
26:58have, you know,
26:59made us think hard.
27:00I really hope
27:01it goes down
27:02to the grassroot levels
27:03and makes
27:04the next bride
27:05who's getting married
27:06think,
27:07take,
27:08exercise her own agency
27:09and think about
27:10what she's really getting into.
27:11Thank you both
27:12for joining us
27:13with your lovely thoughts on this.
27:15We leave it there
27:16for the moment.
27:19All right,
27:20moving on to the next story
27:21that we are tracking here
27:21on Five Live.
27:22The Supreme Court
27:23has directed
27:23India Got Latent host
27:25Sameer Raina
27:25and four of his
27:26co-comedians
27:27to display an unconditional
27:28public apology
27:29for ridiculing
27:30individuals with disabilities
27:31and rare genetic disorders.
27:34The court called
27:34their speech
27:35insensitive and offensive.
27:37The Supreme Court
27:38also observed
27:38that free speech
27:39does not extend
27:40to commercial speech.
27:42In one of the episodes,
27:43the comedians
27:43were seen mocking
27:44a disabled contestant
27:45with the Apex Court
27:47called a ridicule
27:48of people with disabilities.
27:50The court also said
27:51that such actions
27:52will attract penalties
27:54and fines.
27:55The court has also
27:56now instructed
27:57the Information and Broadcasting
27:58Ministry to frame
27:59guidelines for
28:00social media
28:01to filter out
28:02any such
28:03insensitive
28:04discriminatory comment.
28:06Calling the jokes
28:07disturbing,
28:07the court has also
28:08directed other influencers
28:09to submit
28:10an affidavit
28:12detailing the steps
28:13they will take
28:14to promote awareness
28:15about the rights
28:16of people
28:17with disabilities.
28:19Welcome back.
28:20On to the big health story
28:22we are tracking
28:22here on Five Live.
28:24Serena Wendlims
28:25has joined the ranks
28:26of celebrities
28:26now endorsing
28:27GLP-1 weight loss drugs
28:29but this just
28:30isn't another ad.
28:32With a husband
28:33sitting on the board
28:34of the company
28:34behind the drug,
28:36questions about
28:36conflict of interest
28:37and transparency
28:38are perhaps obvious.
28:40The question is
28:41what message
28:43does it send
28:43when elite athletes
28:45not actors,
28:46remember,
28:47not thought leaders
28:48but athletes
28:49promote powerful
28:50prescription medication
28:51to millions,
28:53many who perhaps
28:54don't have
28:55the same medical support
28:56that the celebs enjoy.
28:58We dig into
28:59the controversy
28:59shaking the lines
29:01between celebrity influence,
29:03medicine
29:03and ethics.
29:06The latest celebrity
29:08to endorse
29:09GLP-1 weight loss drugs
29:11isn't another actor
29:12or a thought leader
29:13or a business tycoon.
29:16It's one of the most
29:17celebrated
29:18global sports icons
29:20of our times.
29:22It's Serena Williams.
29:24Serena recently
29:25revealed her personal
29:26journey with GLP-1
29:27medication.
29:28It helped her lose
29:29around 31 pounds
29:31that's approximately
29:3214 kgs.
29:34All this happened
29:35postpartum for her.
29:36She has candidly
29:37shared her personal
29:38experience now
29:39after taking
29:40Zeb Bound.
29:42She states,
29:43I trained at the
29:43highest level,
29:45ate a clean diet,
29:47pushed myself
29:48and still after
29:48having kids,
29:49my body just
29:50wouldn't respond.
29:51I realized
29:52it wasn't about
29:53willpower,
29:54it was biological.
29:55My body needed
29:56GLP-1
29:57and clinical support.
29:59She goes on to say,
30:00if you're on
30:00GLP-1 too,
30:02don't let anybody
30:03tell you
30:04it's the easy
30:04way out.
30:05You're not
30:06taking a shortcut.
30:07You're taking
30:08care of yourself
30:09and that
30:10takes courage.
30:12So,
30:13Serena calls it
30:14self-care.
30:15But is it just that?
30:16Because this
30:17wasn't just a
30:18blog post
30:19or a personal
30:20experience.
30:21This is an
30:22endorsement,
30:23a paid campaign
30:24for telehealth
30:25startup Roe,
30:27which FYI
30:28is the company
30:29in which a
30:29husband serves
30:30as a board
30:31member.
30:32Now,
30:33this financial
30:33connection
30:34raises the
30:35ethical questions
30:36about transparency
30:37and whether a
30:38promotion is
30:38purely personal
30:39or influenced
30:41by commercial
30:42interests.
30:43And then
30:44there's the
30:45larger issue.
30:46Was a decision
30:46about enhancing
30:47her health
30:48and well-being
30:49or was it
30:50merely for
30:51her physical
30:52appearance?
30:53Regardless of
30:54what you believe,
30:55her endorsement
30:56has now stirred
30:56a global
30:57controversy.
30:58A fan on
30:59X has slammed
31:00the endorsement
31:00warning that
31:01such messaging
31:02coming from
31:02an elite athlete
31:03sets a
31:04troubling
31:04societal standard.
31:06Another one
31:06goes on to say,
31:07it risks telling
31:08women everywhere
31:09that if your
31:10body is capable
31:11or feeds beyond
31:12imagination,
31:13it still isn't
31:14good enough
31:15unless it's
31:15smaller.
31:16Another body
31:17image advocate
31:18called the
31:18campaign
31:19jarring,
31:20pointing out
31:20how Williams'
31:21involvement
31:21could normalize
31:22prescription drugs
31:23as beauty
31:24tools rather
31:26than medical
31:27intervention.
31:28Actress and
31:28activist Jamila
31:29Jamil sharply
31:30criticized the
31:31promotion,
31:32highlighting the
31:33access disparity
31:34between celebs
31:35and the general
31:36public and the
31:37serious risks
31:38involved.
31:39Even her loyal
31:40fans have
31:41slammed her,
31:42asking,
31:43when Serena
31:44Williams built
31:45her legacy
31:45on defiance,
31:47why lend
31:48it to
31:49Ozympic
31:49culture?
31:50Perhaps
31:51rightly so,
31:52no?
31:52Serena's
31:53endorsement
31:53blurs the
31:54line between
31:54medical treatment
31:55and lifestyle
31:56choices,
31:57making us
31:57question once
31:58again,
31:59what role
32:00should celebrities
32:01play when
32:01promoting
32:02prescription
32:02medications?
32:04Critics worry
32:04it will glamorize
32:05sport and drugs
32:06as a quick fix
32:07for body image,
32:09especially pressuring
32:10new mothers who
32:12may not medically
32:12need such
32:13interventions.
32:14But this clearly
32:15isn't the first
32:16time.
32:17Let's look at
32:18Indian celebs.
32:19MS Dhoni
32:19endorses potato
32:20chips.
32:21Karthik Aryan,
32:21Samantha Root,
32:22Prabhu,
32:23Alia Bhatritik,
32:24Roshan,
32:24Sara Ali Khan
32:25endorse processed
32:26snacks or sugary
32:27treats that
32:28contradict their
32:29personal wellness
32:30image.
32:31Shah Rukh Khan,
32:31Ajay Devgan,
32:32Amitabh Bachchan,
32:33Akshay Kumar
32:34endorsing
32:34paan masala.
32:36The bottom line
32:36here is,
32:37when it comes to
32:38chips,
32:39cola or even
32:40paan masala,
32:41celebrity endorsements
32:42spark debates.
32:43But when
32:43prescription drugs
32:44enter the picture,
32:46the consequences
32:47can be far
32:48more serious.
32:50Legally,
32:50it's a grey area.
32:52Ethically,
32:53it's a red flag.
32:54Celebrities have
32:55enormous reach
32:56and power.
32:57Their words
32:57shape public
32:58opinion,
32:59fuel trends,
32:59influence medical
33:00decisions.
33:01But should
33:01someone,
33:02with an army
33:03of personal
33:04trainers,
33:05doctors,
33:05dietitians,
33:06PR teams,
33:07be promoting
33:07a drug to
33:08an average
33:09person?
33:10Someone who
33:11doesn't have
33:11access to
33:12the same
33:12safety net?
33:14So,
33:15how much
33:15influence
33:16should stars
33:17really have
33:18over our
33:18medical decisions?
33:20And where
33:20do we draw
33:21the ethical
33:21line before
33:22it crosses
33:22into a
33:23dangerous
33:24territory?
33:25Serena
33:26Williams'
33:26GLP-1
33:27campaign isn't
33:28just a
33:28celebrity ad,
33:30it's perhaps
33:30a wake-up
33:31call.
33:32Sonal
33:33Merotra
33:33Kapoor
33:34for India
33:34Today.
33:38Alright,
33:39and there
33:39are several
33:40questions that
33:41emerge from
33:41the story.
33:42Let's take
33:43you to the
33:43big five
33:43questions we're
33:44asking here
33:45on Five
33:45Live.
33:46Celebrity
33:47endorsement of
33:47drugs?
33:48Are blurring
33:49medical boundaries
33:50altogether?
33:51Who gets to
33:51have the final
33:52call?
33:53Also,
33:53is this
33:53normalization
33:54of medical
33:55weight loss
33:56in a potentially
33:57harmful way?
33:59Is there
33:59transparency about
34:00risks and
34:01side effects?
34:02Is there
34:02equity in
34:03access to
34:04these
34:04medications?
34:05And does
34:06importantly,
34:07this undermine
34:07body positivity
34:08and postpartum
34:09acceptance?
34:11We'll be taking
34:11all these
34:11questions with
34:12our guests
34:13now.
34:13Joining us
34:14is Dilip
34:14Chirian,
34:15image guru.
34:16Also with us
34:16is Jitendra
34:17Choksi,
34:17also known as
34:18JC,
34:18popularly
34:19online.
34:19He's a
34:20health educator,
34:21CEO of
34:21FITTA.
34:22Dilip, to
34:23you first.
34:24It's been
34:24interesting.
34:26Celebrity
34:27endorsements has
34:28been debated
34:28for a while.
34:30But like I
34:30said in that
34:31explainer as
34:31well, doing
34:32it with
34:33GLP-1 drugs
34:34or with
34:35drugs which
34:35are currently
34:36facing massive
34:38suits even
34:38in the US,
34:39that opens
34:41up floodgates
34:41to another
34:42level,
34:42doesn't it?
34:44You know,
34:45the suits
34:47are one
34:47thing.
34:48The huge
34:49jump in
34:51the companies
34:52that make
34:53it, their
34:54income is
34:54another thing.
34:55But the
34:56real danger
34:56in my
34:57mind is
34:58that we
34:59are also
35:00bringing up
35:01a whole
35:01bunch of
35:02consumers who
35:03are beginning
35:04to look to
35:05celebrities
35:06rather than
35:07doctors for
35:09advice about
35:10how to take
35:10care of their
35:11health.
35:12That, to my
35:12mind, is the
35:13most dangerous
35:14thing.
35:15You know,
35:16selling images
35:16to people
35:18buying footballs
35:19or ice cream
35:20is one thing.
35:21And, you know,
35:22I've been in
35:22the business of
35:23that for many
35:24years.
35:24And having
35:25dealt with
35:26both celebrities
35:27as well as
35:28having looked
35:29at advertising
35:31from the point
35:32of view of
35:32somebody who's
35:33been on the
35:33board of the
35:34Advertising
35:35Standards
35:35Council,
35:36let me say
35:37that this
35:38whole space
35:40of celebrity
35:41endorsement
35:42is rife
35:43with all
35:44kinds of
35:45potential
35:45conflicts.
35:47Serena's is
35:47a case where
35:48the conflict
35:49is even
35:49more because
35:50her husband
35:51is on the
35:52board, but
35:53I think the
35:53conflict should
35:54be on in
35:55terms of how
35:56much the
35:56company has
35:57paid up.
35:58But really,
36:00consumers and
36:01patients, people
36:03who require
36:04either the
36:05interventions that
36:06a GLP-1 drug
36:07requires you to
36:08do, need to
36:10talk to
36:10professional
36:11practitioners who
36:13are trained in
36:14medicine, looking
36:15to a celebrity,
36:17whether it's an
36:17Elon Musk.
36:18You're right, but
36:19how does that
36:20happen, Mr.
36:21Cherian?
36:21How does that
36:22happen when you
36:23have your biggest
36:24sports icon saying,
36:25dude, I took
36:26it, and it's not
36:28lazy, it's not a
36:29shortcut.
36:30She said that very
36:31categorically in her
36:32statement.
36:32It's not a shortcut.
36:33Don't beat yourself
36:34up for taking these
36:35GLP-1 drugs.
36:36What you should ask
36:37yourself is, is this
36:38helping you?
36:39This is self-care, she
36:40says.
36:41Which brings me to
36:42what JC has been
36:43saying for a while.
36:44You know, JC, you
36:45have had a love-hate
36:47relationship with GLP-1
36:48drugs.
36:49Earlier, you said
36:50this was a medical
36:51marvel.
36:51Now, you're saying
36:53stay away, as far
36:55away as possible.
36:56But in a country, in
36:57India, the situation
36:58is a little hush-hush.
37:00Nobody has endorsed
37:02it just yet.
37:04But I can tell you
37:04this, and to all our
37:05viewers, every
37:06endocrinologist I speak
37:08to tells me that
37:09every second person
37:11in their clinic
37:12asking for GLP-1
37:14does not need it.
37:16That's the harsh
37:17reality as of today.
37:21Absolutely right.
37:22I think the time for
37:23caution, unfortunately,
37:24was maybe six months
37:27or a year back.
37:28Now we are living in a
37:29time where these drugs
37:30are accessible to
37:32anybody online easily,
37:34and the companies are
37:35happy to arrange a call
37:36with their own doctors
37:37who would happily
37:38prescribe these to you.
37:39So I think the time
37:40for caution is gone,
37:42and celebrity endorsement
37:43like Serena Williams
37:46here, it just marks
37:48the beginning of an
37:49era where these drugs
37:50are going to be abused
37:51and abused to an
37:52extent where it will
37:53create another big
37:54public disaster.
37:56So I'm kind of
37:58hoping that it does
38:00not turn out to be as
38:01bad as I'm hoping.
38:03That way I'm kind of,
38:06yeah.
38:07But let's see what
38:08happens.
38:08But because what's
38:10going to unfold in
38:11front of our eyes,
38:12we'd see the results
38:13in six months to
38:14a year's time.
38:16You know, these drugs
38:17are not going to take
38:18a very long time to
38:20show effects in people.
38:22So I think six months
38:23to a year's time,
38:24we should be able to
38:25see some of the
38:26aftermath of what's
38:27happening right now.
38:28JC is sounding
38:29almost defeatist.
38:30He's saying there's
38:31nothing we can do
38:31anymore.
38:32The damage has
38:33already been done.
38:35And in India,
38:36it didn't even need
38:37celebrity endorsements
38:38or Indian celebrity
38:39endorsements.
38:40We have had enough
38:41of looking at Oprah
38:42and Elon Musk and
38:44everybody and saying
38:45this is going to be
38:46the game changer.
38:47But Dilip, the same
38:48question, right?
38:50When celebrities
38:51endorse cola and soda
38:53but themselves don't
38:54do it, when they
38:56endorse sugary drinks,
38:58when even Virat Kohli
39:00for that matter goes
39:01on to endorse chips,
39:02which is again come,
39:04he's faced flack for
39:05that.
39:05They're relatively
39:06healthier is what a lot
39:08of people are saying.
39:09Is there no rule that
39:11can guide this or is
39:12this getting into the
39:13space of advertising,
39:16creativity, marketing,
39:17reach?
39:19You know, I think that
39:20there needs to be more
39:23sterner deadlines and
39:26red lines about these
39:27things.
39:27You cannot allow
39:29celebrities to start
39:31inducing children,
39:34people who are
39:35vulnerable because of
39:37their own issues to do
39:39with their body
39:40body shapes or
39:42whatever it is.
39:42That is dangerous.
39:44Fortunately, you just
39:45mentioned that you've
39:46spoken to some
39:47endocrinologist.
39:48Before this program, I
39:50also took the
39:50precaution of just
39:52checking with an
39:53endocrinologist and
39:55his words were very
39:56simple.
39:57This is a serious
39:58drug.
39:59It is meant for
40:01serious issues which
40:03the body has to deal
40:05with.
40:05It cannot just be
40:07prescribed.
40:08And exactly as you
40:09said, 50% of the
40:11people who are going
40:12there are trying to
40:15tease a prescription
40:16out of him.
40:17And he says, no, you
40:19don't need it.
40:20And that's the danger.
40:22You know, what is
40:22happening is that it is
40:24being popularized like
40:26pop music or like
40:27chips.
40:28I think the danger of
40:29chips and colas is at
40:32one level.
40:32But here you're playing
40:34around with a serious
40:35drug which you are
40:36injecting into your
40:38body.
40:39The ability to reverse
40:42that, you can stop a
40:44child from eating chips.
40:46But you cannot undo the
40:48damage that this will
40:49cause.
40:50Yes, absolutely.
40:52And a lot of times, you
40:53know, JC, the questions
40:55are asked of celebrities.
40:57The advertising dynamic and
41:00the paradigm is also
41:01shifting in India, right?
41:02We have influencers now.
41:03The argument here can be
41:05that at least celebrities
41:06have a level of
41:08filtration that they will
41:10do before signing up
41:11with a brand.
41:12What about influencers who
41:14are a dime a dozen and
41:17can easily be coaxed into
41:19saying something that A is
41:20not science-backed, B they
41:22don't believe, and C is a
41:23cheap tool to just get
41:24some views?
41:25Okay, so it's not just
41:28about celebrities and
41:30influencers.
41:31I don't think any amount
41:32of filtering happens because
41:35why would a celebrity
41:36endorse chips or, you know,
41:39women pan masala or any
41:40other pan masala for that
41:41matter.
41:42Let me tell you a story.
41:43So I was sitting with a
41:45friend over at our house
41:47for dinner.
41:47She sits on board of a
41:48large pharmaceutical
41:49company and we happened to
41:50get into this discussion of
41:51what's happening.
41:52You know, next year the
41:53patent is going to expire
41:55and Indian companies are
41:56going to flood the market
41:57with GLP-1 drugs.
41:59She said, JC, I'm worried.
42:00You know, I care about the
42:01people.
42:02But for me, it's more of a
42:04fiduciary responsibility.
42:05You know, I'm accountable to
42:06my board members.
42:08If we don't decide to
42:10manufacture these GLP-1
42:11drugs, we lose 200 crore
42:12rupees.
42:14You know, so if we don't do
42:16it, somebody else will.
42:17So at this point of time,
42:18even pharmaceutical
42:19companies have really no
42:21fiduciary responsibility to
42:22the public.
42:24They have a fiduciary
42:25responsibility to their
42:26board members as long as
42:27it's bringing in profits.
42:29Nobody really gives a crap
42:30about, you know, like
42:32people's health anymore.
42:35So that's the work.
42:37So where are we going?
42:38We are saying companies
42:39have responsibility towards
42:41their board members, their
42:42shareholders.
42:43We are saying that, well,
42:45celebs will continue to do
42:47what they do because that's
42:49their source of revenue as
42:50well.
42:50So Dilip Charyana, are we
42:51coming down to government
42:53actually fixing laws on this?
42:55Is that what it has come
42:57down to?
42:57Like they took on gaming
42:59perhaps?
42:59There should be another law
43:01that talks about what kind of
43:03endorsement can actually
43:04happen with the celebs?
43:05I think that there are a whole
43:08bunch of laws or at least
43:10regulations in place.
43:12And you're right.
43:14You know, allowing government to
43:15get in and decide on all these
43:17things may end up...
43:18Can be tricky.
43:20Yeah.
43:20May end up with us losing a lot
43:23of freedoms.
43:24And that's not advisable.
43:26What is advisable is that I hope
43:28and I wish to see more serious
43:31doctors getting serious
43:33face time on all kinds of
43:36media, including Instagram,
43:38including television, so that
43:40they can actually explain what
43:42is the non-reversible impact of
43:45these pharmaceuticals which you
43:47are injecting in your system.
43:48You know, there is no shortcut.
43:52And the shortcut is not more
43:55stringent regulations.
43:57The celebrities are one problem.
43:59The other problem are
44:01influencers.
44:02Influencers have absolutely no
44:04one influencing them except
44:06their own timelines.
44:08And that is what is worrying
44:09today because a lot of young
44:11people and a lot of ignorant
44:13people and a lot of easily
44:15impressionable people, these are
44:17three different categories of
44:18people, all of them are
44:20influenced by people who have
44:22no business giving advice of
44:25the kind that they're dishing
44:26out.
44:27Right.
44:28But, you know, JC, for example,
44:31the SEBI is so thorough with
44:32influencers now.
44:34They are very clear and they
44:35take very stringent action if
44:37somebody is giving wrong
44:38financial advice, giving stock
44:40tips that are not quantified,
44:42giving, asking people to sort of
44:44put their money somewhere which
44:46is not legit.
44:47They've managed to sort of curb the
44:49problem.
44:49And I see when I talk to
44:51influencers, they are pretty clear
44:52with the guidelines now.
44:54Are we missing those kind of
44:56guidelines, those guardrails when
44:57it comes to health?
44:59And when I say that, I mean that
45:00for the colas, for the fried food,
45:02for all your processed meats and,
45:05you know, packaged food.
45:07I mean, and of course, GLP one
45:08included.
45:10So I think the biggest problem is
45:12that it's very easy to quantify the
45:14damage when it comes to fintech.
45:16The damage can be assessed in a
45:18short period of time.
45:19And it's very easy to, you know,
45:23tie all the loose ends.
45:24When it comes to dispensing health
45:26advice, the damage cannot be
45:29assessed in short term.
45:31You know, we don't have any kind of
45:33real-time insights into what kind of
45:35advice is leading to what kind of
45:37damage.
45:37For example, if somebody says, hey,
45:39you know, eat this food or don't eat
45:41this food, an argument can be made
45:44both in favor and against as to why
45:46somebody must eat this food or not
45:48eat that food, right?
45:49So it's not just today.
45:52I think more than eating too much
45:55of wrong food, we are also consuming
45:57too much of wrong information.
46:00And so, you know, it doesn't just
46:02apply to food.
46:03We also need a break from the
46:06information that's surrounding us.
46:08And surprisingly, what happens is that
46:10these kind of companies in the market
46:11and they sell their products, they
46:14kind of gaslight the users into saying,
46:16hey, we are just marketing the product,
46:18but the choice is on you whether you
46:20take it or not.
46:21But in reality, the user is
46:23completely surrounded and kind of
46:26like it's almost forced into making
46:29a decision.
46:30Exactly.
46:31So, for example, if somebody was
46:34sitting on fences after watching how
46:362000 odd lawsuits have been filed
46:38against the company, they're one of
46:40the biggest celebrities and everybody
46:41who was kind of thinking, oh, should I
46:43take it or should I not?
46:44They're like, hey, Serena Williams took it.
46:46Let me go ahead and do that.
46:48Right.
46:48And to everybody who's thought that, let
46:50me just say, while FDA is giving more
46:52and more approvals to GLP-1 drugs to
46:55cure other diseases, there is a lawsuit
46:57against OZEMPIC for having caused
46:59blindness.
47:00Perhaps the biggest lawsuit the health
47:02industry has faced in quite some time,
47:04some two billion dollars, which is
47:05there.
47:05So it's important to trust your source
47:08when you get the health information.
47:09And that's something that we'll keep
47:10talking about.
47:11Can I get the last word to Dilip Charin
47:12very quickly?
47:14Is there a sense that you get from
47:16interacting with celebrities on whether
47:18or not they're getting conscious about
47:20it?
47:20We've seen some rollbacks.
47:22For example, Akshay Kumar saying, I
47:23will not do this.
47:24Amitabh Bachchan stepping down with some
47:26Panmasala advertisements as well.
47:28Do you sense a shift that is coming?
47:31Or do you think it's just something
47:33which is temporary and it'll be all back
47:36to numbers in no time?
47:37You know, first, it's an unequal battle
47:40between companies and consumers.
47:42Companies have so much money that they
47:44can find alternate routes all the time
47:47and they do.
47:48Second, at Akshay, when we made rules
47:50for celebrities, we found that many of
47:53them gained extra consciousness.
47:56That's a good thing.
47:58When a non-enforceable group like Akshay
48:02can actually make celebrities think twice
48:06about endorsing a flat they're selling
48:08from a builder who doesn't exist, you are
48:11actually making some sense, like what you
48:13talked about, Finfluencers.
48:16But I think that we are still a long way
48:19away.
48:19And because it is this unequal battle
48:22between the pots of money that corporates
48:24have and the levels of ignorance that most
48:27consumers have, we will continue to have this
48:30unless we can get more responsible people to
48:34speak more often on the platforms that
48:36matter.
48:37That's what will make sense.
48:39Well, buyer beware has been the philosophy
48:41so far.
48:42I don't think it really works when it comes
48:43to drugs, when it comes to GLP, one as
48:46potent drugs as these.
48:47So let's just hope that before the generics
48:50flood the market, we have some guardrails in
48:52place.
48:52JC, Dilip Chirin, thank you both for joining
48:54us on this very insightful discussion.
48:56All right, shifting our focus now to some emerging
49:01trends around us.
49:03Old school clubs, well, it's time to say bye-bye to
49:06them because there's a new age private club
49:08culture that's quietly brewing in.
49:12India's young elite are choosing exclusive spaces
49:14that offer global access, style and serious social
49:18networking.
49:19Here's a report on the new social playgrounds that
49:22people are going into, of course, only if you can
49:26afford it.
49:27Yes, members only clubs are booming.
49:31In fact, these modern private clubs are gaining
49:33ground as alternatives to traditional colonial style
49:36clubs in spanky neighbourhoods.
49:39Think Delhi Gymkhana, Delhi Golf Club and the like.
49:41Because the new age elite wants something more and that
49:44is global access and mobility.
49:47And that is where these private, modern and exclusive
49:49playgrounds of social currency are cropping up.
49:53With Soho House hitting Delhi very soon, we decode these
49:57enclaves of the rich and powerful.
50:05India's young rich are no longer relating with the
50:08Gymkhana's of the world.
50:10The waiting time is more than 30 years.
50:12A blue blood association is necessary and the member base
50:15is static.
50:16New age wealth creators and creatives are taking instead to
50:22private clubs that charge a one-time and annual membership
50:25fee instead after a committee vets profiles.
50:31Soho House is a global success story with a world-class gym,
50:34pool and rooms to stay in all major cities for an annual
50:38membership or more than 3 lakh Indian rupees.
50:40You can also find profiles of other members.
50:47Other network-focused clubs like Quorum are also becoming the
50:50new watering holes for hobnobbing.
50:52It was the Brits who got club culture from England to India.
50:59But these unofficial headquarters from the British Raj stuck and
51:02are still synonymous with having a good time with a select few.
51:05India is the fastest growing economy in the world and this is where
51:11young Indians are doing business.
51:14These cliques of A-listers are changing the course of working out,
51:17travel and love.
51:19With Shreya Srivastava and video journalist Manish Shah,
51:22Bureau Report, India Today.
51:23So a lot of these clubs exist in our metros, in places like Gurugram.
51:29You know what else exists in Gurugram?
51:31Well, once the city envisioned as a millennium city,
51:35it now seems to be a sinking ship.
51:37No prices for guessing.
51:38If you've lived there, you will know.
51:40Both literally and metaphorically.
51:42The story hasn't changed this year as well.
51:44Several areas witnessed severe waterlogging, drainage failure,
51:48just not worth that exorbitant money that you pay per square foot
51:53for living in Gurugram.
51:55But look what happened today.
51:56That was slightly different.
51:57Not just Indians, but even expats, a lot of whom stay in Gurugram,
52:03are now on the streets taking matters into their own hands, quite literally.
52:08They launched a cleanliness drive and while these pictures went viral online,
52:13many were saying, where is the municipal corporation?
52:16Shouldn't this be the responsibility of our civic bodies?
52:21We leave you with that thought.
52:22More news with Akshita coming up on the other side.
52:27This idea came because, if you can see, this land is beautiful.
52:31India is amazing.
52:32But the only problem is, people need to take care of something
52:35that's also outside of the house.
52:37So Indian people are one of the cleanest people on the planet.
52:40Everybody takes care of themselves.
52:42They take care of their homes.
52:43But the moment it comes out to something that's outside,
52:45they think it's not their issue.
52:47So we have to change that.
52:48So I'm not inviting people to go around cleaning the deli and everything.
52:52Just clean outside your house.
52:54Two meters, that's enough.
52:56So everybody needs to take this kind of responsibility.
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