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Discover Metaplanet, Japan’s answer to MicroStrategy, as it transforms from a hotel operator into Asia’s leading Bitcoin treasury company. With over 18,113 BTC and a $5.4 billion plan to acquire 210,000 Bitcoin by 2027, Metaplanet is riding a 7,742% stock surge and reshaping corporate finance in Japan. Led by CEO Simon Gerovich and guided by Bitcoin strategist Dylan LeClair, the company is hedging against yen devaluation and offering investors tax-efficient crypto exposure. From its “Bitcoin Hotel” to global ambitions, explore how Metaplanet is pioneering a financial revolution. #Bitcoin #Metaplanet #Crypto #JapanFinance

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Transcript
00:00In the heart of Tokyo, a financial revolution is brewing, led by a company that's redefining
00:04corporate strategy in Japan. Meet MetaPlanet often dubbed Japan's MicroStrategy, a firm
00:08that's taken a bold leap into the world of Bitcoin. Once a modest hotel operator, MetaPlanet
00:13has transformed into Asia's leading Bitcoin treasury company, and its story is nothing
00:16short of extraordinary. Founded in 1999, MetaPlanet started as Red Planet Japan, managing budget
00:22hotels across the country. But when Covid-19 crippled the travel industry in 2020, the
00:28company faced a crossroads. With a languishing stock price and over 65,000 shareholders desperate
00:33for a turnaround, CEO Simon Djerovic, a former Goldman Sachs derivatives trader, saw an opportunity
00:38to pivot. Inspired by MicroStrategy's Michael Saylor, Djerovic steered MetaPlanet toward a
00:43radical new direction, Bitcoin is the cornerstone of his treasury. Why Bitcoin? Japan's economic
00:48landscape tells the story. With the national debt soaring to $9.04 trillion roughly 250%
00:53of GDP and the yen that's lost significant failure against the dollar, MetaPlanet sees
00:57Bitcoin as a hedge against inflation and currency devaluation. Its fixed supply and decentralized
01:02nature make it a compelling store of value, especially in a lower interest environment
01:05where traditional assets yield little. By May 2024, MetaPlanet began aggressively acquiring
01:11Bitcoin, and it hasn't looked back. As of August 2025, MetaPlanet holds over 18,113 BTC,
01:18valued at approximately $1.85 billion, acquired at an average price of $101,911 per Bitcoin.
01:24This includes a recent purchase of $518 BTC for $61.04 million, announced on August 12th,
01:312025. The company's strategy is clear, accumulate Bitcoin through innovative financing, like
01:37zero-interest bonds and stock issuance. Its $210 million plan, unveiled in June 2025, aims
01:43to raise $5.04 billion to acquire 210,000 Bitcoin by 2027, 1% of the total Bitcoin supply. This
01:49ambitious goal has positioned MetaPlanet as the 10th largest corporate Bitcoin holder globally
01:53and the biggest in Asia. The results? Staggering. MetaPlanet's stock has skyrocketed over 7,742%
02:01year-to-date, outpacing every other Japanese equity by a factor of 10. Its market capitalization
02:07has ballooned from $13 million to $5.05 billion in just one year. This meteoric rise has drawn
02:12comparisons to MicroStrategy, which holds over 580,000 BTC and has seen its stock soar tenfold
02:17since 2020. But MetaPlanet's approach is uniquely tailored to Japan. By offering leveraged Bitcoin
02:23exposure through a publicly traded company, it allows Japanese investors to size the capital
02:27gains taxes of up to 55% on direct crypto ownership thanks to their event nip and individual savings
02:33account program. Diated by Bitcoin strategist Dylan Leclerc, MetaPlanet has embraced transparency
02:38and discipline. It collaborates with institutional custodians like Kosky for secure Bitcoin in storage
02:43and adhere strictly to Japan's financial services agency regulations. The company's gone 2025 earnings
02:48reported record operating profit of $593 million, up 11% quarter over quarter, with revenue hitting
02:54$877 million, 88% from Bitcoin-related activities. Its shareholder basis swelled from 10,854 in 2023 to
03:0363,654 by March 2025, reflecting a surge in retail and institutional interest. MetaPlanet's vision
03:11extends beyond accumulation. It rebranding its Royal Oak Hotel in Tokyo as the Bitcoin Hotel,
03:16set to open in Cone2026, a hub for crypto education and investor events. It also holds the exclusive
03:22license for Bitcoin magazine in Japan, promoting adoption and awareness. The company's BTC of Metric,
03:28tracking Bitcoin per share, guides its capital market moves, ensuring shareholder value aligns with
03:32its crypto strategy. But it's not without risks. Bitcoin's volatility poses a threat analyst won a
03:38short-price Drokutama MetaPlanet stock, which trades to 5.12x premium to its net asset value.
03:44Heavy short interest reflects skepticism, and the company's reliance on equity and bond financing
03:48raises concerns about dilution and leverage. I like MicroStrategy, which is a $500 million software
03:54business. MetaPlanet's cash flow is limited, making its strategy a high-stakes bet on Bitcoin's future.
03:58Yet, MetaPlanet is undeterred. Its US subsidiary, MetaPlanet Treasury Corp., launched in Miami in May
04:052025, ints to raise $250 million to accelerate Bitcoin purchases, leveraging Florida's crypto-friendly
04:11regulations. With plans to issue 555 million moving strike warrants to raise $5.03 billion,
04:18MetaPlanet is doubling down on its hyper-accumulation strategy. CEO Simon Jurovich calls Bitcoin the
04:23apex monetary asset, and the company's actions back that conviction. MetaPlanet's rise signals a
04:28broader shift. As Japan embraces Web3 and digital innovation, its success could inspire other
04:33firms to adopt Bitcoin, potentially tightening supply and driving prices higher. With strategic
04:38partnerships, like Bitcoin magazine's David Bailey on its advisory board, MetaPlanet is not just
04:42following MicroStrategy, it's carving its own path, redefining corporate finance in Asia and beyond.
04:47This is more than a company's pivot, it's a bold bet on the future of money. As MetaPlanet continues
04:52its audacious journey, the world is watching. Will it cement Bitcoin's place in corporate Japan,
04:57or will the risks of volatility and leverage prove too steep? One thing is certain, MetaPlanet is no
05:02longer just a hotel operator, it's a trailblazer, and its story is only beginning.
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