Everything That’s Wrong With Kim Kardashian’s New Face Shapewear

FTD News

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00:00Kim Kardashian is never one to shy away from bold fashion choices or headline-grabbing launches.

00:06Jet-setting. Kim launches Skims innovation from a private plane, sparking buzz.

00:12Kim Kardashian debuts Skims seamless sculpt face wrap, redefining beauty at 30,000 feet.

00:19On August 18, 2025, she took to Instagram to showcase her latest Skims innovation,

00:24the seamless sculpt face wrap, while jetting off to Korea aboard a private plane.

00:30Instagram erupts as Kim unveils face wrap. Luxury, beauty, controversy.

00:35Instantly, her carefully curated images, set against a backdrop of luxury and jet-setting glamour,

00:42set social media ablaze and reignited the ongoing debate over celebrity beauty trends.

00:48Glam on the go. Kim's beauty accessory sets social media ablaze.

00:53Kim Kardashian's fashion statement was no ordinary airport outfit.

00:57Forgoing traditional travel attire, she stunned fans in a sheer Saint Laurent body stocking,

01:03paired with brown fur, oversized sunglasses, and her signature bold red lip.

01:09But the piece de resistance was undoubtedly the Skims face wrap,

01:12a new addition to her ever-growing shapewear and beauty empire.

01:16In her carousel of photos, Kim reclined on pristine white leather seating,

01:21striking confident poses while applying lipstick and taking calls,

01:26all while enveloped in the new sculpting wrap.

01:28The caption simply read,

01:30When in Korea, a nod to her destination and her global influence.

01:35Traveling with her were close friends Khloe Kardashian and Lala Anthony,

01:39both wearing their own face wraps with long coats.

01:41The Skims face wrap was not just a product, it was an aesthetic, a lifestyle,

01:46and perhaps a new marker of Kardashian-worthy self-care and sophistication.

01:51Launched on July 29, 2025, for $48,

01:55the Skims seamless sculpt face wrap marks the brand's first foray into face-focused products.

02:01Unlike typical beauty masks or at-home spa accessories,

02:04this wrap is designed to support and enhance the jaw and neck

02:07with the brand's signature compressive material infused with collagen yarns.

02:12It promises comfortable wear with a Velcro closure and adjustability,

02:16coming in clay and cocoa shades to suit a range of skin tones.

02:20The product's arrival and Kim's highly publicized usage led to immediate sellouts,

02:24with fans rushing online to join waitlists for the next restock.

02:28Skims has cultivated a reputation for products that blend function and fashion,

02:33and the face wrap is already being hailed as the season's must-have.

02:36Celebrity power and exclusivity proved a winning formula yet again.

02:41The Skims face wrap's bold look didn't go unnoticed by pop culture aficionados and meme makers.

02:47Comparisons quickly emerged to iconic moments in film,

02:50from Meryl Streep's memorable post-surgery look in Death Becomes Her

02:54to Anthony Hopkins' chilling character in The Silence of the Lambs.

02:58Hopkins himself joined the conversation,

03:00posting a cheeky Instagram video wearing the face wrap,

03:03adding a dose of humor and endorsement that only fueled the product's viral appeal.

03:08This blend of luxury, wellness, and self-aware comedy

03:11is exactly the recipe for Kardashian brand's success,

03:15turning the face wrap into not just a beauty tool, but a cultural artifact.

03:20While Skims markets the product as a tool for jaw and neck support,

03:24professionals in cosmetic medicine and dermatology

03:27have questioned any claims of lasting effects.

03:29According to experts, the compressive nature of the wrap may give a temporary lifted look

03:35by redistributing fluids or smoothing the skin,

03:39but is unlikely to provide meaningful, long-term sculpting or anti-aging benefits.

03:44The impact is fleeting, more akin to a facial massage or beauty routine perk

03:49than a permanent transformation, several dermatologists have commented.

03:53Such skepticism has yet to dampen demand.

03:57The face wrap's rapid sellout and growing waitlists speak to the enduring power of celebrity branding,

04:03especially when fused with the Kardashian commitment to both novelty

04:07and aspirational self-presentation.

04:10Skims has revolutionized shapewear by making it inclusive, comfortable, and stylish,

04:16transforming what was once strictly functional underwear into a fashion statement.

04:21With the introduction of the seamless sculpt face wrap,

04:24the brand signals an expansion into wellness and cosmetic territory,

04:29leveraging Kim Kardashian's own persona as the ultimate beauty influencer.

04:34The wrap's hands-free design and collagen-infused fabric

04:37are positioned at the intersection of science and style,

04:40creating buzz among both beauty devotees and casual shoppers.

04:45As of now, the face wrap remains sold out,

04:47its launch solidly entrenched as yet another Skims marketing triumph.

04:53Fans and critics alike watch with anticipation for a restock,

04:57curious to see whether this viral launch is a passing fad

05:00or the beginning of a new beauty movement.

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