00:00Hey everyone, welcome back.
00:02Today's story is about change and expected emotional and deeply symbolic.
00:07Cracker Barrel, the restaurant chain known for its country store charm, just changed
00:14its logo for the first time in 48 years and people are not quite about it.
00:21The old logo featured a man resting beside a barrel, evoking nostalgia, storytelling
00:27and a slower pace of life.
00:30The new logo, just the word, Cracker Barrel in a clean font, set against a yellow barrel
00:39shaped backdrop, no man, no barrel, just minimalism.
00:45This change is part of their all the more campaign, a broader effort to modernize interiors, manners
00:56and branding.
01:00Cracker Barrel CEO Julie Massino said the brand needs to feel like the Cracker Barrel for today
01:09and tomorrow.
01:11So this all for today's video.
01:13Thanks for watching and goodbye.
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