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00:00it's the job interview from hell from across the country Britain's tycoons of tomorrow are heading
00:12for London in life there are two types of people there are winners and the second one I can't say
00:20it and I won't say it I'm ready for the biggest and toughest challenge of my life my strategy is
00:25very aggressive play to win not only beat the other candidates but thrash them I am a natural
00:31born salesman it's what I do the spoken word is my tool 16 candidates have been chosen from 20,000
00:41applicants as a salesperson I rate myself as probably the best in Europe in my law degree I got a first
00:49class honours in my masters I got a distinction there is something inherently within me which
00:54means that I have to get to the top they're here to fight it out for a dream job worth one hundred
01:03thousand pounds I'm quite happy to cut people out of my life if I think it's gonna help me be a success
01:13be a winner but to succeed they'll have to win favor with the boss sir Alan sugar it's up to you you
01:26open your bloody mouth or I'll file no bloody five of you if I have to I don't give a shit tough and to
01:32the point sir Alan left school at 16 selling car aerials from the back of a van this stuff is so
01:38simple just common sense these days he's worth more than eight hundred million pounds famous for
01:47computer giant Amstrad recently sold for a hundred and twenty five million sir Alan now controls a vast
01:54business empire as a government advisor he has the ear of the Prime Minister and today once again he's on
02:04the hunt for an apprentice don't stop telling me that you're just like me because no one's like me I'm
02:11unique he'll put these young business prospects through his punishing selection process this is
02:20getting on my nerves we're looking like idiots you take one side of the story and then you just attack I
02:27haven't worked that what the hell you were doing I think this is outrageous 16 candidates I'm sick of
02:34looking at you at the moment get out that door it's about teamwork it's about being assigned I am
02:39happy doing it but you put people in the appropriate skill set oh for Christ's sake 12 weeks
02:44who does is this I don't know yeah lovely lovely lovely lovely lovely lovely like it
02:49I'll get south found one job you haven't got a bloody clue not a bloody clue you're fired you're
03:00fired this was a total disaster you're fired
03:09uh
03:14So I'm going to see you now.
03:44Well, nervous, apprehensive, good, you should be.
04:12For the benefit of those who may have been banged up in some Cuban jail somewhere, I'll tell you what this is about.
04:19One of you is going to end up working for me on a six-figure salary.
04:24But I'll tell you what, the money doesn't mean anything.
04:27I've been in business for 40 years.
04:29Your prize is working with me.
04:32Every week I'm going to set you business tasks.
04:35It's very simple.
04:36You're going to break up into two teams.
04:39You'll go out, you'll execute the task, you'll come back in this boardroom, one team will win, and in the losing team, one of you will get fired.
04:47This is a business boot camp.
04:50Mary Poppins, I am not.
04:52I'm not going to hold your hand.
04:54I'm not going to tell you what to do.
04:56You're on your own two feet.
04:57Now let me introduce you to Margaret Moundford.
05:01Margaret has been a colleague of mine for over 25 years.
05:05She's my eyes and ears, if you like.
05:08And here we have Nick Hewer.
05:09Just the same as Margaret.
05:11He will be watching the teams and reporting back to me every move.
05:15I've got you a most beautiful house.
05:19Actually, it's a converted factory.
05:21In my days, they used to make glass in it.
05:25Nowadays, they convert them for posers like you to live in.
05:28You might think you're going to go off now and settle in.
05:32Well, you're not, because business starts now.
05:37And here is what the first task is all about.
05:43I've got you two van loads of fish.
05:46600 quids worth of fish.
05:48I've also got you permission to roam around the streets of London and trade.
05:56Very, very simple.
05:58The team that comes back with the most amount of money wins.
06:02The team that doesn't loses.
06:04And in that team, one of you will get fired.
06:08I'm going to set it off with boys versus girls.
06:13Off you go.
06:14And I'll see you all back in this boardroom, 7 o'clock tonight.
06:18For the 16 candidates, suited and booted for their boardroom briefing,
06:29it'll be two van loads of wet fish and 10 hours of hard sell.
06:36And there's no time to waste.
06:39They've got to turn themselves from perfect strangers into close-knit teams.
06:43Hello, everyone.
06:44Hi.
06:45Hi.
06:46Hi.
06:47Jennifer.
06:48Hi.
06:49Hi, Alex.
06:50Nice to meet you.
06:51Lee.
06:52Yeah, I'm Lee.
06:53Kevin.
06:54Yeah, nice one.
06:55Alex, I'm Lee.
06:56How are you doing all right?
06:57Nice to meet you.
06:58Nice to meet you.
06:59Do we have any expert cost among us here?
07:00You know, fishers?
07:01If I am faced with a situation that may cause, you know, mere morsels to quake, I don't.
07:11What do people do for a living thing?
07:12I'm in sales.
07:13Fantastic.
07:14I love sales.
07:15I love sales.
07:17To me, business is simple.
07:19It's about making money, making money, and making more money.
07:23So, Nick, how long have you been a barrister?
07:25I only disqualified last year.
07:27I'm basically a telesales recruitment and training manager, so selling is my crux.
07:32So, you put people in call centres?
07:34Someone came up to me and said, you're arrogant.
07:36I'd say, you're 100% right.
07:38I am arrogant, and what are you going to do about it?
07:40That's the way I am.
07:42Selling fish is the type of basic trade Sir Alan loves.
07:47Find the customers, get a good price, make a profit.
07:52Some of these people might think their executive level wouldn't do that type of thing.
07:56Well, they're going to have to do that type of thing.
07:58I did when I started my business.
08:01I packed boxes.
08:02I even drove vans, and I loaded vans.
08:05They're straight into the deep end.
08:08Let's see how they work together.
08:10I don't know anybody's background.
08:12What do they do, you know?
08:13Hopefully, in that other car, there'll be someone that says,
08:16I worked at Billingsgate for five years, and we'll be like, touch!
08:249am.
08:26First job for both teams, choose a name.
08:29Suggestions?
08:30One's alchemy.
08:31It's kind of magic, and the process is making...
08:34Yeah.
08:35You don't like alchemy?
08:36No.
08:37I don't name dynamic.
08:38No.
08:39I don't like impetus, as in drive.
08:42You didn't say impetus.
08:43Not impetus.
08:44So we've got...
08:45I think...
08:46The similarities may be a bit...
08:47Yeah.
08:49I thought renaissance.
08:50Because it means rebirth.
08:51Because the team's going to evolve and change.
08:53It could be renaissance fish market, or renaissance...
08:56Go on.
08:57I don't know.
08:58We could go for gravitas.
09:00That's weighty.
09:01Pomposia.
09:02There's nothing wrong with pomposity.
09:04You know, it's gravitas...
09:06Do you want to renaissance or gravitas?
09:08Yeah.
09:09Or for renaissance.
09:10It's carried, then.
09:11Yeah.
09:12It's carried, then.
09:13Yeah.
09:14It's carried.
09:15I call her name strike.
09:17It's really strong.
09:18Complete knockout.
09:19It's complete success.
09:20And I think that's what we should embody as a team.
09:23We came up with alpha.
09:24We have alpha being dominant.
09:26Alpha's also the brightest star in the constellation.
09:28It's the beginning of the Greek alphabet.
09:30Also, it looks a wee bit like a fish, as well.
09:33So, all those were alpha.
09:35I prefer alpha, I think.
09:37Okay, it looks like we're team alpha.
09:39Excellent.
09:40Next, both teams must decide who will take the lead in Sir Alan's first task.
09:45Anyone that likes to put themselves forward?
09:47Well, I think, first of all, people in sales should put themselves forward, because this
09:50is a sales task.
09:51I know you said you're a sales manager.
09:53My concern is if I am the project manager, I'm not selling.
09:56I am capable of selling my heart out for this team's possible.
09:59I totally agree.
10:00I want to be on the field.
10:02What I want to do, I want to be on the field.
10:03I want to be selling, I think.
10:04I'm quite happy to be project manager.
10:06Cool, because you've got the area as well.
10:08My family have got a very large German Shepherd dog, and whether he wants to get from A to
10:15B, whatever in the middle, he just goes crashing through it.
10:19And I'm often compared to him, because if I see something I want to do, like becoming
10:23the apprentice, whatever's in my way, I'll just mow it down and go and get it.
10:27Being project manager is a risk.
10:30If their team loses, they automatically face being fired by Sir Alan.
10:34We were looking at you, Ralph.
10:36Yeah.
10:37Because you stood out to us as soon as we...
10:39I mean, I wouldn't feel comfortable at this stage.
10:41It entails that managerial capability, which I do not have an experience in.
10:45So it's interesting, Simon said I would be a great person to do the job.
10:48It's funny, Simon, I would have thought...
10:49You would be a terrific job.
10:51I've met you for three minutes, and you had the bearing of someone that owned a big company.
10:56We were all making assumptions, we only just met.
10:58But we need a manager to manage this group of people effectively.
11:01Well, I mean, I manage myself and my company, and nobody else, so...
11:05I'm a regional sales manager of four teams, which was maximised at around 40 people.
11:12I'm trying to put you into a position...
11:14Would you have an issue?
11:15Would you control this?
11:16Would you be happy controlling this?
11:17Would you be happy controlling this?
11:18Taking the back foot and getting this out and doing it?
11:19I've never had a problem with stepping up to the plate to take...
11:22You know, to take it on.
11:23And if you guys feel that you don't want to do that, then...
11:25Well, I just want it to be known that it's not passing the buck,
11:27because I don't want to step up to the mark.
11:29It's because I do not genuinely think...
11:31All right, guys.
11:32Alex is the project manager, eh?
11:34Alex, you're the man, yeah?
11:35You're ready to do it, yeah?
11:36Top stuff.
11:37Well done, mate.
11:38Near London's famous Portobello Market, Sir Alan has left each team a van.
11:50Both packed with £600 worth of top-class seafood.
11:55But the teams must work out what the fish is and how much to sell it for.
12:00Guys, here's the uniforms. Everyone get into the sales uniforms.
12:05To pitch their stalls, they have a choice of four London street markets.
12:09On Portobello Market, do people barter? Do they kind of haggle with you?
12:13What is it? Is it hard-sell? Is it pound of bananas, governor, all that type of stuff?
12:17Girls project manager, Claire, has sent a research team to consult a local fishmonger,
12:24led by international car trader, Sara.
12:27Are you familiar with any of these markets?
12:29And which do you think... Which one's best to sell out, basically?
12:31Which one would be...
12:32It depends. It depends on the type of fish that you are buying.
12:35I know. So you've just seen the types. You've just seen the types.
12:36We've got a variety of different types of fish from Europe, so it's a wide variety of fish.
12:40Can you just pick one, really quickly, that you think that would be the best one to go?
12:43No, I will say go to... What do you call it?
12:46Either Camden, Islington.
12:47Islington.
12:48Islington.
12:49Islington, yeah.
12:50Do you know what I'm finding?
12:51I'm finding that, do you know, if someone's negotiating, it's better if they're not interrupted, and then it's better...
12:5510.45am. The girls head for Islington Market, an hour's drive away in North London.
13:06In West London, the boys still can't decide where to set up shop.
13:11Do you want to stick my nuts on the chopper? Do you want me to do it?
13:14No, because it's my job to do that.
13:15No, no, all right, well, I'll give you my advice. I reckon we go in.
13:18I have to say, I'm leaning more towards the fact that we're here, I don't want to spend 50 minutes slapping there, 50 minutes coming back and all of that.
13:25I think we should set up here, if it doesn't work out, I think we should go to Westminster, which is near there.
13:28Well, I don't want to throw a cat amongst the pigeons, I'm just making sure, you know, I've looked at that side, so...
13:33I think the journey is an issue, and I think this Westminster...
13:35I don't know the locations of the gaff, you know.
13:37We can't move, can't we? Why don't we set up here?
13:39I think we should deliberate on this further.
13:41Basically, at this point, I'm going to make the executive decision, and on my head be it. Let's go to Islington.
13:47There is one that'll overlap.
13:49Which one?
13:55Straighten up.
13:57Yeah. Well, excuse me, sorry.
14:00Already in Islington, the girls and their vanload of fish.
14:04Sorry about this, we'll put it back afterwards.
14:06Total bollocks.
14:08Total bollocks.
14:09Do fine.
14:11Come on.
14:12Robbie, a bit quicker.
14:13I want to make an official complaint to you now.
14:15We're not allowed to have our vans in here after all past nine.
14:18After all past nine.
14:19What are we doing now?
14:20Just move a little bit to the...
14:21Because you're going to hit the...
14:22I can see that, yeah.
14:23Yeah.
14:24OK, turn the wheel every so slightly now.
14:26Come on!
14:27With their pitch in place, Claire's team still has to identify, and price, 22 boxes of fish.
14:34It says turkey on the side.
14:37Is that where it's from or what it is?
14:39It's obviously not fucking turkey, is it?
14:41To help, Sir Alan has given them a file of pictures and a wholesale price list.
14:47Give me two seconds.
14:48I've just taken a woman.
14:49Claire.
14:50But before they have time to sort out their stock, they're surrounded by a mob of bargain
14:54hunters.
14:55Card, £12 a kilo.
14:56OK.
14:57How much do you usually pay for two cards?
14:58Well, that's octopus.
14:59I used to buy it by the fillet, so...
15:00Listen.
15:01Come on.
15:02Let's work with me here.
15:03How much do you want to pay for it?
15:04Should we do one for a fiver?
15:05No, no, no, no.
15:06It's not a fiver.
15:07It's not a fiver.
15:08It's not a fiver.
15:09It's not a fiver.
15:10It's not a fiver.
15:11It's not a fiver.
15:12It's not a fiver.
15:13It's not a fiver.
15:14It's not a fiver.
15:15It's not a fiver.
15:16It's not a fiver.
15:17It's not expensive.
15:18How much do you usually pay?
15:19That's too much.
15:20It got to the point where I just started selling.
15:21Because people were just talking about things that were just totally irrelevant.
15:25And people couldn't work out what was the price and who was going in which group.
15:29And I think we've got lots of dynamic characters in the group.
15:32And I think somebody's just got to do something else.
15:33People are going to sit there and talk all day.
15:35Six quid for two.
15:36Six quid for two.
15:37I'll take seven, yeah?
15:38Seven.
15:39Seven quid for two.
15:40Two of them for seven quid.
15:41Is that all right?
15:42Yeah, no price there.
15:43Okay, lemon salt.
15:44I can give you £10 per kilo of the best lemon salt you'll ever have in your whole entire
15:49life.
15:50And you'll be doing us a massive favour if you take a kilo.
15:51Yeah.
15:52Okay, we've got to buy it for some salt.
15:53£10.
15:54Can you bag it up and get you?
15:55Yeah.
15:56How much does he want?
15:57Yeah.
15:58Guess why Alfred's fish stall is swamp with people?
16:00It's swamp with people because they're selling it below wholesale prices.
16:05As I understand it, Dover's sole is being sold at £5 per kilo less than Billingsgate was charging,
16:13you know, the wholesale trade this morning.
16:1612pm.
16:17Alex and his team of boys arrive at Islington Market.
16:23The fact that the girls have started selling is the main issue here.
16:33They've started selling, they were here before us, we need to make it up by getting down to
16:38selling straight away and not faffing about.
16:41Right, so everybody's hands are washed, so we're not going to get bang.
16:44Gloves, everybody, gloves.
16:45Alex is determined to set up properly.
16:48Just keep it tidy.
16:50Roles are assigned.
16:53The job of identifying the fish goes to entrepreneur Rafe.
16:58I'm going to write down exactly what he's on.
17:00What's this?
17:01Emperor Breen.
17:02Emperor Breen.
17:03I have absolutely no knowledge of fish whatsoever.
17:06The mouth's wide open, Rafe, what's this thing?
17:09It looks like a con.
17:10No, mouth shape's different slightly.
17:13But it doesn't, it's not any of those.
17:15That's a salmon, isn't it?
17:17That must be a salmon.
17:20Mate, desperate, we're desperate for those prices, yeah?
17:22Yeah.
17:23Desperate.
17:24Nicholas gets the job of working out mark-up on wholesale prices.
17:29At Barrister, he's achieved at the highest academic level.
17:33I haven't failed in the traditional sense of anything,
17:36but I did get a B in one GCSE, which to me was a failure,
17:40having got straight A's throughout my whole entire school life.
17:44Other than that, I've never had a failure.
17:46Kev, what are you doing?
17:48Regional sales manager Alex comes up with a shortcut.
17:52Sorry.
17:53Copy the local fishmonger's prices.
17:56Scalant's two pounds.
17:58Right, we've got no lemon.
17:59Scalp, right in the price we're going here.
18:01Snapper's 1.50.
18:05Lobster's five.
18:10Just letting her herring's 1.50.
18:13With the numbers noted, his strategy now is to undercut the fishmonger on a premium product.
18:19We're doing the lobsters 4.90 at the moment.
18:21Everything else will come out in a second.
18:23You want a lobster for 4.90?
18:26The other fishmonger was selling lobsters, as it turns out, per pound,
18:30but all that was shouted out was 4.90.
18:33And because he had set them at 4.90 per unit,
18:36that's what I put them down.
18:37I put them down as 4.90 each.
18:39Free lobsters?
18:404.90 each.
18:414.90 each for a lobster.
18:43For stock, labelled and priced, Renaissance Fishmongers opens for business.
18:48We've got three lobsters over here, stick them in the mix-up.
18:50We've got our first sale, that's what I'm talking about.
18:5218 plus another six, which is up to 24 now.
18:55He was still walking up and down half an hour ago, my love.
18:58You want another one for half price?
18:59And then he died when we got here.
19:00You did, eh?
19:01Died when we did.
19:02I mean, I don't want to rob you.
19:03No, no, that's okay.
19:04They made a complete mix-up.
19:06I think it was due to somebody not understanding the difference between kilos and pounds.
19:10It was a big error.
19:12Obviously, it's easier to sell a lobster for £5 when it should be selling for £10 or £15.
19:19Lunchtime.
19:20Islington Market is in full swing.
19:23Simon, can you take the head and tail off of the salmon, please?
19:26It's sold.
19:27£35, yep.
19:33£11. You're not going to meet me halfway?
19:35£11?
19:36Alright, let's do it a teller.
19:38Who's just got the living squid?
19:40That costs money.
19:41This is an absolute shambles.
19:44Presby's today.
19:45We'll have some scallops, sir.
19:49At the end of this task, one of you will be fired.
19:52We need some bags.
19:53I need some gum, a kilo, a kilo.
19:56After two hours trading, the girl's stock is still not properly labelled.
20:01It's real sort of panic stations.
20:04You know, once you take a product to a market, not knowing what you've got and not having a price for it, it becomes, you know, chaos, as you can imagine.
20:13No selling.
20:14Stop for two minutes.
20:15We need to regroup.
20:16Guys, I'm talking.
20:18Sorry, this is the problem.
20:19We start talking and everyone starts disappearing.
20:22You two are selling.
20:23You've got the money belt.
20:24I think the pressure on this task was absolutely immense and I thought, I deal with multi-million pound business negotiations.
20:32I'm in a fish market in Islington and my stress levels have just gone through the roof.
20:36Right.
20:37Do we know exactly what every single fish is and what every single pricing is?
20:42That's not cod.
20:43That's not cod.
20:44That's not cod.
20:45To me, that's cod.
20:46This is cod.
20:47How much is the lobster?
20:4920 pounds.
20:50Guys, guys, that's too cheap.
20:52That should be 22.
20:53We need another nice bit.
20:55I need 23.
20:56Yeah, find 23.
20:57Nicholas is sent to the girl's stall to compare prices.
21:03Let's leave seven gallons.
21:05Nick.
21:06He spots one product the boys have priced much lower.
21:09What have you got on the lobster?
21:11Well, the girls are selling it at 23 per kilo.
21:14We're selling it at 490 per unit.
21:16Are you 100% sure on that?
21:18Yeah, yeah, it is.
21:19We need to weigh the lobsters and see if we price correctly.
21:21As team manager, it's gone fantastic aside from the logistics of getting here and that's traffic congestion.
21:26That's nothing to do with us, okay?
21:28But the only thing is, I think we've been let down slightly on the prices.
21:31Guys, all I'm saying is...
21:33Alex, to highlight...
21:34Right, let's just get on with that.
21:35No, no, no.
21:36Just because you've highlighted the negatives.
21:37Let's stop dwelling on the negatives.
21:38We understand that.
21:39Now, let's get moving.
21:40And also, it's very hard to deal with prices completely on my own as well.
21:43Yeah.
21:44The market value is £18 per kilo.
21:49But you don't put that lobster in there and say, okay, the market value is £18, sell it for a fiver.
21:52That's what I'm saying.
21:53Yeah.
21:54And you've priced it wrong.
21:55I'm not...
21:56It's not criticism.
21:57It's just you've got to take accountability for what your task was.
21:59Yeah, no.
22:00I should maybe have gone through and looked at the prices properly, but remember how rushed we were.
22:04I'm doing all the pricing, all the marking up for every single thing.
22:06Look, Nick, Nick.
22:07Are you going to continue at that price or do you want to go up?
22:09I'm not going to continue at selling them for half the prices to be sold at.
22:12Well, in that case, well...
22:13Just tell me what the lobster should be priced at, please.
22:15Well, they should be £20...
22:16Well, I don't know.
22:17It's up to you.
22:18It's not up to me.
22:19It's what the market value of a lobster is.
22:20There was an embarrassing sequence of events where we just had Alex in front of everyone,
22:28just, you know, bullying and blaming Nick, trying to make him the scapegoat because he
22:34thought, oh, God, you know, we've done all this kind of underselling.
22:38We're going to come out last in this task.
22:40I need to make a scapegoat of someone.
22:44Mid-afternoon.
22:47To make a profit, the teams must take more than the £600 cost of the fish.
22:53Sarah has counted the girls' takings.
22:56You can have a little count yourself for £440 so far.
23:00Where do you want them to leave the money?
23:02With three quarters of their stock sold, they've only taken £440.
23:08We haven't went and broke leaving.
23:10No.
23:11Some people haven't been consistent and fish has been sold at below cost price.
23:15It must have been one big, massive error somewhere for us.
23:18You know what I'm talking about.
23:19Yeah, we need to get going.
23:20We need to get selling.
23:21Yeah, we need to get selling.
23:22I was shocked to the core.
23:25We had sold so much of our stock that we hadn't actually got sufficient stock left at the end
23:32of that particular point in time to actually make back that margin that we'd obviously missed out on.
23:38What do you want me to do? Highest price possible?
23:40Yeah, highest price possible, but the main thing is to get rid of everything.
23:44In need of profits, Claire takes half her team to flog their fish in an upmarket area.
23:49Come on, then.
23:50Bye, everyone.
23:51Good luck, girls.
23:52Let's go.
23:53At their stall, the boys discover another mistake.
24:00Expensive monkfish tails mislabeled as turbot.
24:05I'm not talking to you in a court of law or anything.
24:07No, no, no.
24:08Did you or did you not write turbot on the back of the watch?
24:09I wrote turbot after consulting people who were unable to identify it.
24:12One of those individuals was yourself.
24:13I've been selling monkfish.
24:14I know what a monkfish looks like.
24:15I go fishing.
24:16I know what a monkfish looks like.
24:17Alex, this is right at the beginning.
24:18No one knew what that was.
24:19Guys, guys, guys.
24:20The issue is, do we think we can sell these monkfish tails, but they've been wrongly priced
24:28anyway?
24:29$12.50 a kilo.
24:30We've been selling it all day long for $7.50.
24:32I thought it was turbo.
24:33You've got the pictures and everything.
24:35I didn't identify.
24:36I was just told it was turbo.
24:37I priced it as turbo.
24:38If you were selling it at monkfish prices, you were doing right, but now it's monk tails, the value's
24:42gone up.
24:43I'm going to sum it up.
24:44It's ten past four.
24:47We've been hammering it out for just over four hours.
24:51It's ten past four now, and you've just come to us and told us that it's £12.50 a kilo,
24:56and we've been selling it for £7.50.
24:57That's a £5 difference per kilo we've been selling it all day, and you were in charge of
25:00pricing.
25:01I was in charge of pricing.
25:02I feel like half the team are absolutely golden, but it's just been continuously let down
25:09by a couple of members of the team today.
25:11It reflects badly on me, because I'm a team leader.
25:14With the market about to close, Alex goes for a new strategy.
25:18What we're going to do is break it down into two separate teams, because obviously there's
25:22no point in having eight on here.
25:24So I think the best people for face-to-face are us three and maybe Simon.
25:29Right, OK.
25:30One of the four, your task is business-to-business.
25:32Now sit, all right?
25:33OK, fine.
25:34So do that, what I said, all right?
25:35Let's go.
25:36Come on, ladies.
25:37There was no general debate before people were allocated to stools and going off who, in
25:44fact, had the better skills to suit that particular job.
25:48It was all done superficially, I think, and, you know, through perhaps how, you know, how loud
25:53people express their, you know, bravado and machismo.
25:56You know, it's just, I mean, it was, you know, already you can see certain creeks forming.
26:00Which is £20 a kilo of your lobster, £10 each.
26:02Come and get your lobsters.
26:06Got some lovely place here.
26:07The teams must clear their stock.
26:10Sir Alan doesn't want unsold fish in his boardroom.
26:14I've got an amazing offer for you.
26:16I don't know what you're saying.
26:17Quality fish here.
26:18Look at the size of the breasts on that.
26:19They're massive.
26:20Yeah.
26:21Do you like haddock?
26:22It's very saddock.
26:23Wow, look at that eel.
26:24Wow.
26:25Could you cut the head off?
26:26Yeah, we've got two pounds of float.
26:29You could make some people really happy selling this in your restaurant for nice specials.
26:36Imagine this dipped an egg, breadcrumbs, some chips and some mushy peas.
26:41Do you want me to cut it down the centre for you?
26:42Yes.
26:43What the head?
26:53No, she's putting it in a stew anyway.
26:57Is that alright?
26:58I don't know for you tonight, but I will get some green banana and make my nice broth.
27:04In West London, Claire's girls tout their last hundred pounds worth of fish to a posh restaurant.
27:10We can do the lot for 150 quid.
27:13All of it.
27:14Scallops, sea bass, lobster, a whole monkfish.
27:19That's a very good price.
27:20150 quid.
27:21That is a very good price.
27:22We just want to get rid of it.
27:24If you want to get rid of it, give me 120 and you give me a proper receipt.
27:27Is that your final final?
27:28Is there anything we can do to spray you?
27:30Nothing.
27:31Nothing you can do.
27:321, 2, 5.
27:331, 2, 5.
27:341, 2, 5.
27:351, 2, 5.
27:361, 2, 5.
27:371, 2, 5.
27:381, 2, 5.
27:391, 2, 5.
27:401, 2, 5.
27:411, 2, 5.
27:42Hiya, Claire.
27:43How are you getting on?
27:44We've just sold all the fish, so we're going to head back.
27:46That's how much?
27:47How much more?
27:481, 2, 5.
27:49how much for yeah okay so just head straight back okay yeah one hour to go
28:04before the teams must face sir Alan in North London half of Alex's boys are
28:11trying to offload their fish in a solicitor's office 25 yeah good deal
28:16if you'd like a lobster we've got a lobster just around the corner do you
28:26fancy a lobster we'll be very very quick
28:31let's get everything
28:36we we need to run
28:39so much of us drive we were talking about guys
28:42fucking hell
28:44who's for tonight ladies
28:46bring love
28:48bring everything you've got the love of them
28:50yes there's a company right here
28:52absolutely everything
28:54at what price
28:56at what price
28:58get them on get them on get them on get them on
29:00get them on that boxer squeeze is worth 25 pounds
29:02yeah yeah
29:04go for sale
29:0627 pounds 79 you go for sale
29:08one fish tails 65
29:10one loves a tenner we know that
29:12right go go go
29:14come on guys come on
29:16come on
29:18i put 25 quid on the squid box
29:20someone put 27 quid on the top of the
29:22and they had 66
29:24that's over 100 quid
29:26right so we reckon they should be coming back with 130 minimum
29:30we'll sell the whole lot to you for 100 quid everything
29:36i think we should sell the whole lot to our price for 50 pounds everything
29:40in a week we can't do that
29:42can i ask you a question
29:44can i ask you a question just one question
29:46if we can do the whole lot for you for 80 pounds would you do it
29:48no no 50 pounds
29:50i can't go less than 75 for the whole lot
29:52i just think 50 pounds is too diminutive
29:54no no you're looking at the short term you've got to look at the long term
29:56no i'm not i know what i'm saying
29:58what i'm saying is
30:02what about what about 65 pounds
30:04no no 50 pounds okay well
30:06the customer's always right yeah
30:08can we can you have a moment to confirm
30:10what about
30:20this is really really the lowest we can do
30:2255 pounds
30:24no no 50 pounds
30:25i'm not budging
30:2650 pounds
30:27do you want the cash here
30:28i can go to the cash point i've got all my lawyers here
30:30yeah yeah the cash is guaranteed
30:3215 pounds for the whole lot
30:34shaking his hand 50 pounds
30:36all right
30:38it's on my head
30:40it's on all our heads
30:42not just yours
30:44there they go there they go
30:46they got no fish
30:48they got no fish
30:49come on boys
30:50come on
30:51come on chaps we gotta go
30:53you sell it all
30:55yeah
30:56how much
30:57you're not gonna be happy
30:58oh fuck
31:0050 quid for the lot
31:01oh
31:02you know but that's the way it got
31:04the way it went and um
31:06i couldn't get any more
31:07i negotiated as much as i could
31:09and that's what i could get
31:11all right it is what it is
31:12we've got to get the rest of the ballroom
31:13because otherwise we're going to lose that 50 quid in a fight
31:15yeah fine
31:16it wasn't just michael there
31:17it was all of us
31:18no one pulled him back and said
31:19this is too little to be fair to him
31:21so it was 50 quid we made an executive decision
31:23we didn't think we'd sell it for more
31:25simple as that
31:26it's done let's go
31:28sold out both teams head for the boardroom
31:43good day good day everyone
31:45we sold all the fish
31:46yeah we sold out
31:47that was our objective
31:49it seems to me that the team has already kind of split
31:55you know
31:56and i just think it's going to be very much a kind of
31:59if anything goes wrong it's going to be an attack of them against us
32:03you think it's going to be their group against us
32:04you think it's going to be their group against our group
32:05yes
32:06100%
32:07really
32:08definitely
32:09michael if you don't think so
32:10you're going to get a rude awakening
32:12this morning
32:13this morning these 16 strangers were told to form teams
32:19the shining stars of the team were Simon Lee and Ian and myself to some degree
32:26however i'm not too sure whether we've done enough to win the task
32:33now their business skills are exposed and on the line
32:40claire was very vocal and but she wasn't dominant in her leadership style
32:47for somebody who's supposedly managing million pound budgets etc and she was weak very weak
32:54for one of them the dream of becoming sir alan sugar's apprentice will soon be over
33:01you
33:31Good evening, Serenna.
33:41Busy day?
33:42Could say so.
33:45So who was your team leader?
33:46That was me, Serenna.
33:47Alex.
33:48Okay.
33:49Put yourself forward or do you think you were kind of cajoled into it?
33:53No, I stepped up to it.
33:54You stepped up to it.
33:55Risky, no?
33:56Poison chalice.
33:57Okay.
33:58And the team leader here?
34:00That was me.
34:01Yeah.
34:02And what was your...
34:03We were on the table.
34:04We said, who wants to be project manager?
34:05And there was a deadly silence.
34:06Nobody was forthcoming and thought, time's ticking.
34:08Don't all rush.
34:09So I'll bite the bullet.
34:10You're nodding your head there a bit.
34:11Don't all rush.
34:12But that's what we're here for.
34:14Okay.
34:15You put yourself up for it.
34:16Yeah.
34:17Yeah.
34:18So, Claire, good team leader?
34:21Yeah.
34:22Yeah?
34:23Yeah.
34:24How did you end up selling then?
34:26What did you do?
34:27So we went to Islington Market.
34:28We traded there as a team of eight for approximately four hours.
34:32And then at four o'clock, we decided to split into two.
34:35Well, a whole lot of you stood in one place for four hours.
34:38There was too many people.
34:39It was absolute hysteria.
34:41As a team leader, did you say to somebody, right, you sort out the pricing, you mark the fish up, you sort out what a kilo is and what a pound is so we can weigh them so that when we kick off selling, we know what we're selling for.
34:56Did you do that?
34:57I said, do not start trading until the fish is sorted.
35:00The pricing's on the fish.
35:01But they did.
35:02And then three or four people.
35:03But you were there.
35:04It wasn't as if.
35:05Yeah.
35:06And then it was utter chaos on several occasions.
35:07I got the group together.
35:08Within ten seconds, people would start selling.
35:10I would say, please concentrate.
35:12Do not sell.
35:13No transactions.
35:14Was that a fair comment, team?
35:15And people did it.
35:16So, apart from hitting someone over the head with a fish, I don't know what else I was supposed to do.
35:22Sounds like a bloody mess to me.
35:25Um, Alex.
35:28Good team leader?
35:29Absolutely.
35:30Very good.
35:31Yep.
35:32Yep.
35:33I'd say not.
35:35You say not?
35:36Yeah.
35:37I think he started off well.
35:38I'll admit that much.
35:40But I think, later on, he approached the task with too much negativity.
35:45He emphasised what had gone wrong rather than what was going right.
35:48If I can pass in, I think what he's trying to say is that although one points out where one has gone wrong, one shouldn't dwell on it for so long that the entire positivity of a group is then completely eradicated.
36:00I disagree completely.
36:01There were spats and arguments that were interminable.
36:04And they just went on and on where we could have been doing things.
36:08Do I detect a split in the camp here?
36:11Yes.
36:12And you'd be right.
36:13That didn't take long, did it?
36:14I disagree.
36:15You know, first task and you've got, you know, three of you here, you know, kind of splitting away.
36:20If I can just explain the reasons why you think there was a rift in the group was simply down to delegation at the start of the task.
36:27The reasons we think there was a rift is because there was a rift.
36:30You know, from the very beginning there was this ridiculous school, you know, it's been sensed by other members, this schoolyard mentality of us against them.
36:40And it's just incredibly corrosive.
36:42That's absolute nonsense.
36:43Was that created by yourself, Rafe?
36:45Because, not being funny, Alex had a strategy, what you put down.
36:49Alex had a strategy that you put down very well and he delegated very, very well.
36:53Lee, someone's just expressed, someone's just expressed behind me that they felt that split.
36:59So are you saying there were two delusional, you know, individuals within this group?
37:03This doesn't sound too great, does it, for, you know, on day one?
37:07My direct sales team on the face-to-face, Simon, Ian and Lee, did a fantastic job actually knocking out the product.
37:14So I find it absolutely insulting that you don't actually include me in the group of people who sold your absolute heart out.
37:21I acknowledge that.
37:22Michael, you did a fantastic job face-to-face.
37:24I'm not insulting you at all.
37:26I've only met you all today.
37:28What do you mean friends?
37:29I don't know.
37:30We've not forged any relationships yet.
37:31I don't know.
37:32It just sounds very, very interesting.
37:33Don't get so insulted.
37:34You know, be stronger to yourself.
37:36I don't know.
37:37Anyway, let's get down to the numbers here.
37:39Margaret, can you tell me what happened here?
37:42Let's see how this all transpired.
37:44Well, the boys' team, Renaissance, came back with £632.69.
37:50So they made a profit of £32.69.
37:54Right.
37:55And Nick?
37:56Alpha, led by Claire, returned with £753.98, returning a profit of £153.98.
38:09Right.
38:11£150 and £600 of a fish.
38:14I know if I went and asked a professional fishmonger, he'd kill himself laughing.
38:18But a win's a win.
38:20What can I say?
38:22OK.
38:23I'm going to send you off back to the house now.
38:25It's a fantastic house.
38:26You'll see that when you arrive.
38:28Settle in, sort yourself out, and I've laid you on a very nice treat.
38:33I've got Jean-Christophe Novelli.
38:36He's a Michelin star chef, and he's going to cook you a fantastic dinner.
38:42Off you go.
38:43Right, gentlemen, you're lost on the first task.
38:54And what's more disappointing to me is you're already split as a group of people.
38:59It sounds like a bloody shambles, to be honest with you.
39:03And I'm going to call you back in this boardroom shortly, and we'll go into detail of who's culpable for this slot here.
39:10Because at the end of the day, one of you is going to get fired.
39:13OK?
39:14Off you go.
39:27Do you believe this is not actually happening?
39:29No.
39:30Because...
39:31I'm delirious.
39:32This moment for me is really surreal.
39:34We've done a task.
39:35We've won a task.
39:36You're a project manager.
39:37We're going home.
39:38I know.
39:39For the winning team.
39:42First sight of their home for the next 12 weeks.
39:46That gated building, is it?
39:50Oh, my God!
39:53The staircase!
39:55It's absolutely amazing!
39:57Oh, my God.
39:59There's never a bar.
40:00There's never a bar.
40:01Look at the piano.
40:02That's like a dream.
40:05The candidates will share this stylish, converted factory.
40:14Watch the step!
40:16Hey!
40:17Oh, my God!
40:18With 7,000 square feet of luxury living space, it's a taste of the lifestyle the winner can expect.
40:25Oh, look at the balcony!
40:27We don't want to ever go home.
40:29Oh, my God!
40:32Oh, my God!
40:33Oh, my God!
40:34Oh, my God!
40:35Oh, my God!
40:36Oh, my God!
40:37Oh, my God!
40:38Oh, my God!
40:39Oh, my God!
40:40Oh, my God!
40:41Oh, my God!
40:42I've been at home already!
40:43For the boys, a chance to chew over what went wrong.
40:48There was no diversion or schoolboy tactics of, you know, these are my friends and you're off in another group, they're your friends.
40:54Because we've, guys, we've met each other today, you know, like, what time is it now?
40:58We've known each other for less than a day.
41:00We've been thrown straight into it.
41:01None of us have even seen the house yet.
41:03And you're saying that I've created a rift in the group.
41:06I didn't say that you had caused a rift.
41:08I had said, in fact, if you'd listened, I said that there was a feeling that a rift existed.
41:14All right, so you've established that you don't think I created a rift amongst the group?
41:17I think a rift existed!
41:19All right, so you've established that I did not create a rift amongst the group?
41:22You didn't create it, but you may have exacerbated it.
41:25There's a difference there.
41:26Obviously, being in the losing team is not something that I was, A, expecting and, B, wanting.
41:33I'm always used to success.
41:36So, disappointed. Definitely disappointed.
41:40Cheers, everybody.
41:41Thank you for your hard work.
41:43Cheers.
41:45At the house, a luxury dinner for eight by award-winning chef Jean-Christophe Novelli.
41:51This is the beast.
41:53Yes!
41:54Wow, it was amazing!
41:56And you can see it's been baked into the banana leaves.
42:00It's served with some julienne of carrots and also some baby funnel.
42:04Imagine, we have got so many happy people who've got cheap, cheap, cheap fish tonight.
42:09It's been so healthy.
42:10We're like making the nation feel good in the lane.
42:12We're like making it on us!
42:14I think, you know, we were selling fish today.
42:16And how fantastic fish served up in front of us.
42:19Thank you!
42:20And it's a really good treat, isn't it?
42:22Yeah.
42:23.
42:36Francis, send the candidates in, please.
42:38Yes, sir.
42:39So, I'm gonna see you now.
42:41Alex, can we start again, here? So simple this is, you know, so basic. I've got you
43:03600 pounds of fish, yeah? And I gave you pictures. I gave you the wholesale prices. I don't know
43:10what else I can do. It's like Janet and John books, you know, you'd give to kids. When
43:15did you actually get to your location? It was around about 12 o'clock. 12 o'clock? You
43:21left here at about eight, didn't you? Your delay in getting there enabled the girls to
43:25get the best pitch. Yeah, definitely. Do you know, would it horrify you to know that their
43:29pitch on a normal day outsells your pitch by a ratio of five to one? Five to one. So
43:34that cost you deer. And who was in charge of identifying what category of fish you had
43:40there? Ralph. His job essentially was to label up, look at the pictures and label
43:44up the boxes. Did he do a good job as far as that was concerned? No, he didn't do a good
43:48job because he labelled the boxes wrong. Why did you get the fish identification wrong?
43:53I got one box wrong. Three boxes wrong. Was it three boxes? There was no mackerel there and
44:01there was no emperor bream. So you misidentified the fish? I misidentified the fish, yes, and I
44:07take full responsibility for that. You, you were supposed to do the pricing on it, is that
44:13right? I don't understand why I'm supposed to have done so much wrong because on the
44:17whole I marked up everything a third and on the whole we sold well. What happened then?
44:21Firstly there's the lobster and secondly there's the turban. Now that was to do with a mix up
44:25of the identification of the fish. I can talk about the lobsters as well. I do admit some
44:29faults in this matter. Basically it was slight havoc when we got to the store because we were
44:34all in a bit of a panic that we had arrived late. I don't know who it was because it was
44:37only kind of vaguely in my ears that a couple of people from the team started selling at 490.
44:42Of course I was concerned and this is where I admit fault. I should probably have more business
44:46acumen and said my goodness you know that's very low. But what I did do later was I went
44:50to see the girls stall. I noticed that they had a high markup and I reported back to Alex
44:54and said we have to raise these lobsters. In the time frame within you doing that a lot
44:58of lobsters had been sold. Didn't it strike anybody that a £5 lobster is bloody cheap?
45:06At the end of the day this quartet went off to sell business to business is that right?
45:11That's correct Sir Alan. Were you given an indication to get a certain amount of money
45:17for the... We would have been happy with £135 for around that.
45:20What did you get for it? We got £50 for the remaining amount Sir Alan.
45:24Did you authorise £50? No I did not and they came across adamantly.
45:27Who made the decision to take... I did.
45:29You did? Yes Sir Alan I shook the man's hand on £50.
45:32It was a complete and utter team decision. Although it was a consensual decision I did make the
45:38final decision on £50. Hmm. Right. Alex I want you to pick two people that you're going
45:51to bring back into this boardroom. Erm... Sir Alan I'm going to bring Nicholas back into
45:58the boardroom and also er... Rafe. OK. The five of you. Off you go back to the house.
46:10But you know what? It's been a very very very long day and quite frankly I'm tired. I'm sure
46:20you must be. So what I'm going to do is I'm going to send you also back to the house and
46:25I seriously suggest you unpack just a toothbrush and some underwear because one of you won't
46:30be staying much longer. OK. See you tomorrow.
46:37I feel sick mate. I do. I feel sick. I feel sick for the other people. I feel really sick.
46:50I hate not winning.
46:52I feel sick. I feel sick. I feel sick. I feel sick of it. I'm sorry. I'm sorry. I'm sorry.
47:02Jesus Christ. Oh my God. Whoa. Jesus Christ.
47:09LAUGHTER
47:12Wow. That's not a house.
47:14No. No. No. That's seriously.
47:18Hello!
47:20Hello!
47:22Hello!
47:24Hello!
47:26Hello!
47:28Who's been home?
47:30What's up girls?
47:32Cooked for us.
47:34We had a really nice meal.
47:36We had a really nice meal.
47:38Did you have fish?
47:40We had a sea bass.
47:42Seabash.
47:44You could knock me up a bit of cheese on toast
47:46and finish it.
47:48Where are you guys here, sir?
47:52I really do feel like a scapegoat.
47:54I could practically dangle
47:56the bell around my neck from being such a scapegoat.
48:00I'm relying on
48:02Sir Alan to see through
48:04the reality of the situation.
48:08I've never had the opportunity to stay in somewhere like this.
48:10It's part of the experience
48:12so I intend on coming back tomorrow.
48:16I'm really nice.
48:18I tell you that
48:20we've had been getting
48:22on the internet
48:24and we've had the pictures
48:26in León.
48:28The film is a piece of
48:30in León.
48:32The film is in León.
48:34The film is a piece of
48:35a piece of the film
48:36which is called León,
48:38a piece of a piece of
48:40that we went to León.
48:42no one be under any illusion, I am going to fight to the death in that boardroom. It is
48:48going to be for me the equivalent of a gladiatorial match and I will come out on top.
48:59I've had one reservation about going into the boardroom with Nicholas, it would be that
49:04he is a barrister and in his vocation his job is to put his points across under intensive
49:09pressure so I guess it's just going to be a test of seeing how good he is and seeing
49:14how well I can cope with that.
49:39Good morning Sir Alan.
49:52Alex, the headlines are you were the team leader, prices were wrong, identification of product
50:02wrong, you know, if I put this into a massive jumbo computer and asked it to work it out
50:08logically they would point the finger at the team leader.
50:10They would because you know naturally it rests on my shoulders but I would say you know I
50:16don't think that I should be fired.
50:17Why shouldn't I fire you?
50:18You shouldn't fire me because I think that I am the most adaptable. I've never sold
50:22fish before, I proved that it could be sold. We didn't have the pricing structure but we
50:26still ended up in profit.
50:28I think it was Rafe that brought this up, there seems to be some kind of clique, some
50:32kind of gang.
50:33I'm not here to make best friends, I've got friends back at home, I'm here to win The
50:37Apprentice.
50:38I was continuously walking up to saying fantastic jobs.
50:40The team leader doesn't have a split team does they? And do you believe there's a split
50:44in the camp here?
50:45Yes.
50:46You do?
50:47Yeah.
50:48I feel that the barrier that's been drawn is kind of, you know like, I don't know, maybe
50:53kind of educated against kind of, you know, more kind of gritty salesmen.
50:58I am educated, what do you mean educated? I'm educated. I have a degree just because
51:01I don't spread out on a, I've got a masters in law, I've got a degree in law, I'm a,
51:05I mean Sarah, sorry.
51:06I am an educated person and that is quite insulting.
51:09Okay, I'm not suggesting you're not, I'm just guessing, that's what I said beforehand.
51:12Sarah, if I can explain it to you from my point of view, I am very into art and culture
51:19and that kind of thing. And I find it very difficult to…
51:21You don't want to get your hands dirty, that's the top and bottom of it.
51:24That's rubbish. I find it very difficult to have conversations about football, for example,
51:28and these are the kind of guys that, you know, are really into that and I just…
51:32But what's that got to do with work?
51:33I mean, I…
51:34That's kind of the division that I'm talking about.
51:36So you feel there's a cultural divide here, do you?
51:38I'm an under-educated guy who's into football. That is how…
51:41I don't mind who I employ, I don't care. It can be Cockneys or Toffs like yourself,
51:46but, you know, it's not really a reason why people can't work with each other.
51:50Do you agree this, Rafe?
51:51I mean, I…
51:52There's an educated group and there's an uneducated group.
51:53Well, Rafe, you better talk up, you know…
51:54I'm just finding this conversation just, you know, just incredibly boring.
51:59It's got, you know, we're not going into psychobabble.
52:01I'm sorry if I'm boring.
52:02No, no, not yourself. This debate that's taking place here, to my left,
52:05I get on with Prince or Pauper. I couldn't, you know, care two hoots about…
52:09Prince or Pauper?
52:10Correct.
52:11And you're the Prince, so?
52:12No.
52:13No, no, no, no.
52:14Prince or Pauper, undereducated. You know, I feel like I'm stuck in the middle of two…
52:18No, no, no, no.
52:19You've just misconstrued what I said.
52:21Oversensitive.
52:22Prince or Pauper, whatever you perceive me to be.
52:24I am not oversensitive. You're the one who's saying, I'm an undereducated person.
52:27I just don't…
52:28I didn't say that.
52:29I'm privately educated. I've got a degree. I've worked transatlantically before the age of 21.
52:32I just don't come to the front and go, oh, by the way, do you know, I've got a 2-1 in business.
52:36But I didn't say you were uneducated.
52:37It doesn't matter.
52:38At the end of the day, the task…
52:39I said you were a salesman.
52:40I'm a salesman.
52:41What? Isn't that what you said? You were good at sales?
52:43I'm a regional sales manager at the age of 21 who was overseeing the North UK division.
52:50I don't think it's…
52:51Do you find this is a very important thing, Nicholas, boasting, for example, about your academic achievement?
52:57I mean, your bar vocational course, I mean, you'd excuse my ignorance here.
53:01It states here, it's outstanding.
53:03Does that mean you haven't got it yet?
53:04No, no.
53:05Or is that the comment?
53:06It's the grade. Outstanding is over 85%.
53:08Oh, I'm sorry about that. I didn't know that such things were…
53:11Well, if you're outstanding, you weren't outstanding yesterday, was you?
53:15No.
53:16Margaret didn't come back to me and say, this man stands out as outstanding.
53:20Your academic qualifications clearly indicate that you're a very intelligent person.
53:26Whether you're able to apply that in the world of business, I don't know.
53:31Rafe, why shouldn't I fire you?
53:33I gave it my absolute 110…
53:35No, no. These are words, you know, these are just words, these are clichés.
53:38They are, they are.
53:39What did you do? I like to know, you know, in actual physical terms, what else did you do?
53:44Physical terms, by the way, it's not just words. I literally left with my hands bleeding.
53:48You didn't leave with your hands bleeding, you know, that's an exaggeration.
53:50It's not at all.
53:51You sold probably less than 50 quid. You sold less than 50 quid.
53:54You allocated the task of doing pricing, which you screwed up.
53:57I did not screw it up.
53:58And you labelled the product truck.
53:59Delegation.
54:00Alex, Alex, the products that were marked incorrectly, you did not notice at all.
54:04But…
54:05A good team manager would have noticed that. It wasn't glaringly obvious.
54:08But I was…
54:09It wasn't as though I'd marked, you know, a shark hamster.
54:12You know, it wasn't that. Let's not, you know, let's not go into hyperbole here.
54:15It was something that, you know, you made a mistake on as well, as did other people.
54:19I think I need a degree to understand all of this actually.
54:22It's time to come where I'm going to make my mind up.
54:28Now, Wraith, I've been in business for 40 odd years. I sell products.
54:36And if someone identified one of my video machines as a DVD player, for example, they would be fired.
54:45No question of a doubt. They would be fired.
54:52Nicholas was pricing that was really all you had to do on the day.
54:55Well, frankly, with all these qualifications here that you have, you should have done it well.
55:02Alex, a team leader who, for his living, runs sales teams, put himself forward to do, effectively,
55:14a very simple selling job. And it failed.
55:25Taking everything into consideration, I've got to make a decision.
55:29And my decision is this.
55:37Nicholas, you told me that you got an outstanding pass from the bar.
55:41You weren't outstanding in this task.
55:44You were devastated when you got a B in your GCSE French.
55:48You're going to be even more devastated now because you got a big F.
55:51You're fired.
55:54You two, wait here a minute.
56:01I think you stayed here, Alex, because you put yourself forward.
56:05And that's what's kept you in. All right? Back to the house. Off you go.
56:11He put himself up as the team leader. That's what saved him, in my opinion.
56:18He wasn't good as a team leader at all. He wasn't. He wasn't.
56:20But none of them was prepared to do it.
56:21Yeah. He defended himself well enough. And I think, poor old Nicholas, by the end of it, he was drowning, wasn't he?
56:28I was surprised how badly he spoke up in his own defence, actually. I thought he'd have been better than that.
56:31Is Rave safe?
56:32Is Rave safe?
56:33Is Rave safe?
56:34He's not as good as a team leader at all. He wasn't as good as a team leader at all.
56:35He wasn't. He wasn't.
56:36But none of them was prepared to do it.
56:37Yeah.
56:38He defended himself well enough. And I think, poor old Nicholas, by the end of it, he was drowning, wasn't he?
56:40He was.
56:41I was surprised how badly he spoke up in his own defence, actually. I thought he'd have been better than that.
56:46Is Rave safe?
57:00Rave could have talked himself into trouble. Rave's the kind of guy that would talk himself into getting sacked. I'm sorry, Sir Alan, but you're talking bollocks.
57:09I'll be amazed if Alexander doesn't walk up those stairs, and I'll be devastated as well, because I really, really do think that the buck on that one stopped with Nicholas.
57:27It was so good to see you.
57:29Good to see you.
57:30Nice to see you.
57:32It was bloody scary, yeah.
57:35Alex will, I think, probably agree. It was one of the most scariest things you will ever, ever do.
57:45The case against me should have been thrown out of court as a submission of no case to answer. That is my legal opinion on the matter.
57:53I feel a certain amount of animosity towards Alex. I think that he knowingly destroyed my chances of succeeding in the competition.
57:59But I know that, were it left to me, I would always succeed.
58:04One job. Now 15 candidates.
58:09Sir Alan's search for his apprentice has begun.
58:14Next time.
58:15You are going to prove to me that you can bring me some money from virtually a zero position. You're going to start a laundry business from scratch.
58:25There were some seriously nasty stains in some of the shoes.
58:28But will the dirty linen be washed?
58:31We do have huge amounts here, and we need help.
58:35You need to chill out.
58:36Or aired.
58:37I'm having to direct a disproportional amount of my time, making sure that you're not doing absolutely stupid things.
58:44This has been outrageous, what's been going on here.
58:47It's the easiest thing in the world for me to get rid of the whole bloody three of you.
58:51You're fired.
58:52Adrian Childs picks up the pieces with Nicholas in The Apprentice. You're fired on BBC Two now.
59:02You can find out more about each of the candidates in the new series at bbc.co.uk slash apprentice.
59:08And it's an early start for Nicholas. He'll be on BBC One's Breakfast tomorrow morning from 8.45.
59:13.
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