- anteontem
🍓 De Santa Maria de Jetibá para a sua mesa! Os cooperados da Cooperfruit cultivam morangos com carinho, entregam para a cooperativa e, de lá, eles chegam congelados, prontos para levar sabor e renda para muitas famílias. Um trabalho que transforma a comunidade e adoça o futuro de quem vive da terra. 🌱✨
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NotíciasTranscrição
00:00The rural business is going to start.
00:03Offering, if you believe, is having someone to count on.
00:07Sebrae Espírito Santo, people transform businesses, businesses transform realities.
00:14And Orwell, your Renault dealership in Espírito Santo.
00:30Hi, everyone! Welcome to Negócio Rural.
00:41Today we disembark in Santa Maria de Jitibá, more precisely in the town of Garrafão.
00:47And what did we come here to do, huh?
00:49We came to demonstrate the commitment of a cooperative to its members and also to the surrounding community.
00:57And this commitment is to improve quality of life and generate income.
01:03Come with us to discover this beautiful work developed by Cooper Fruit.
01:27Who can resist the sweetness of a strawberry?
01:48Each fruit carries the care of those who cultivate it with delicacy.
01:52And whoever tries one of these strawberries takes home a sweet little piece of this land full of flavors called Santa Maria de Jitibá.
02:02The owner of this property here is my father-in-law, Anildo Larras, right?
02:14And my mother-in-law too, who is Marli Brandt Larras, right?
02:17I've only been working here for three years, but my father-in-law has been working here for approximately nineteen to twenty years, right?
02:24Always producing strawberries.
02:25Always producing strawberries.
02:26Pumpkin is the flagship.
02:27Pumpkin is the flagship.
02:29We are in Alto Rio Lamego, here in Santa Maria de Jitibá, on a family farm.
02:45It may not seem like it, but Arley is the new generation in charge of this strawberry plantation here on the property.
02:53And the name of the place? Tell everyone at home, Arley.
02:57Blessed place.
02:57Blessed.
02:58Blessed, because look, the strawberry here, people, is really blessed.
03:04Or Arley, how many strawberry plants do you have here?
03:07There are currently 17 thousand plants, right?
03:10Taking out the new part, right?
03:12The productive part is 17 thousand plants.
03:14And how many strawberries can you pick here?
03:18Here, 1,200 boxes have been shipped per week, 800 boxes have been shipped, 900 boxes have been shipped, it varies a lot, right?
03:24However, in the strongest production, it exceeds 1,000 boxes per week.
03:28And do you have to be very careful to produce strawberries here in the region?
03:31There is, there is a lot of stuff.
03:33We can see that the plant here is already a little attacked by the striped beetle, right?
03:38But we try to control it as much as possible, right?
03:41Then we control it the way we can.
03:43And it's suspended too, why?
03:46Because on the ground it's more difficult, right?
03:48Greater production, greater labor, because nowadays there is no labor.
03:52And on the ground it's a more difficult thing, we have to squat, we work standing up when harvesting.
03:58Everything is a better service.
04:00And the fruit lasts longer.
04:01Fruit is a fruit you can pick today.
04:03You can eat it in 3, 4 days and it won't spoil on the floor.
04:07Here I picked a strawberry that was growing.
04:10But here, guys, just look at the size of this one.
04:13Look, look.
04:15And is it sweet?
04:16Sweet, I can eat.
04:16Do you guarantee?
04:17I can, I guarantee.
04:18May I taste a little?
04:20Hmm!
04:20It's really sweet.
04:23It's really sweet, guys.
04:27Tasty.
04:28Tasty.
04:29This is all natural.
04:31It's this kind of strawberry.
04:33Where do these seedlings come from?
04:34This one doesn't come to Spain.
04:36These seedlings here come from Spain.
04:38There the seedlings come from Chile.
04:40And above the seedlings from Brazil, which is national.
04:44We have these three varieties.
04:46Why is that?
04:47Because the seedlings are not the same every year.
04:50We're going around.
04:52There are seedlings that don't come out so well.
04:53There are seedlings that come out good.
04:55So, we have to always keep going and get it right.
04:57Planting strawberries is just like playing the game.
04:59You either win or you don't.
05:01It depends a lot on the seedling.
05:02And we don't see the seedling when we buy it.
05:04We will only see the seedling when the seedling arrives.
05:06Arley, I see here that we have a very new production, right?
05:23How long ago were these seedlings planted?
05:25These seedlings will be around three weeks old.
05:28And how long does it take for it to be in the fruit production stage?
05:34So, around 90 days.
05:36In 90 days, her foot is about this size.
05:39There is already production.
05:40After 60 days, the curl will already be released.
05:42But then, I'm going to show you something interesting from home.
05:45You only see this part up here that's brand new, right?
05:48To avoid losing production, look here.
05:51There's fruit underneath.
05:52There's fruit underneath.
05:53Why?
05:54Because we have to continue supplying strawberries, right?
05:58For now, this one doesn't do anything, it's new, we'll stick it underneath.
06:03This one above is starting to look good, right?
06:06We're going to disconnect the one below.
06:09This is how our harvests continue.
06:20The strawberry that grows on the farm has a certain destiny.
06:23It goes fresh, straight to many people's tables.
06:27But take something with you that you can't pack.
06:30The pride of those who plant dreams and reap the results.
06:38A good portion of these strawberries go to the cooperative.
06:41A good part also goes to Linhares and Aracruz.
06:44These are our main deliveries.
06:46Aracruz, Linhares and cooperative.
06:48Cooper Fruit actually started in 2005 as an association.
07:00And then, later, it was an association of residents and farmers.
07:03Then, in 2011, there was this initiative to create the cooperative.
07:07Then it became a cooperative exclusively for family farmers.
07:11And the main reason for creating this cooperative was the strawberry issue.
07:17That the small producers here in the region were not able to sell their production in a profitable way.
07:23Because there were intermediary companies that ended up exploiting these small producers a little.
07:28So, the idea of the cooperative was to help with this bottleneck that was the flow of production, right?
07:36Then, we had quite significant growth until 2015, 2016.
07:41And today, we reach this scenario of 700 cooperative members, 34 direct employees under the CLT, right?
07:47And a few more outsourced workers, bringing the total to 40 people involved in the cooperative's work.
07:53And last year, we reached a turnover of almost 18 million reais for the year.
08:05It was the strawberry that kicked things off.
08:08But Cooper Fruit went further.
08:10It opened space for other products, other farmers, other stories.
08:16All with the same purpose, to value those who live off the land.
08:19The strawberry, today, is still the...
08:23We remember the story, right?
08:25That's what really made the cooperative come into being.
08:27And today, we work with frozen strawberries, right?
08:30We buy whatever quantity of strawberries the cooperative member has to freeze.
08:34Or we work with strawberries, right?
08:36Works with blackberries, raspberries, blueberries, cherries.
08:38We work with a little pineapple, guava, mango, passion fruit, soursop.
08:43And then there are the other products.
08:44Beans, tangerine.
08:45Beans, we work with black, red and carioca.
08:49Tangerine, pocan.
08:50Orange, we work on something too.
08:52Vegetables, greens.
08:54A little bit of everything, right?
08:55Indirectly, we impact the lives of the entire community, right?
08:58Because in the market, we don't just sell to cooperative members.
09:01Sells to non-cooperatives.
09:02Non-cooperative, pays the bill, withdraws money.
09:05Non-cooperative, purchase in fertilizer.
09:07Sometimes, we also buy strawberries or something from non-cooperative members.
09:10But with another price, the cooperative member always has preference.
09:12So, we managed to improve the region as a whole, right?
09:17The locality.
09:28The focus is clear.
09:30Transforming the lives of those who cooperate.
09:32Remember Arley, who we met at the beginning?
09:35So it is.
09:36He saw this change up close.
09:38Really close up.
09:39The cooperative helped a lot of people, right?
09:44We could very well sell to other producers,
09:46but we prefer to sell the cooperative,
09:48because if it weren't for the cooperative,
09:50We hadn't started encouraging greenhouses, right?
09:53She helped a lot of people.
09:55If it weren't for the cooperative that had given this impetus,
09:57We hadn't risked building more greenhouses, right?
10:01If we built more greenhouses, it's because of the cooperative.
10:04Those greenhouses were arriving up here,
10:09no one had much wisdom on top of these greenhouses,
10:12and this family here always had very good strawberries,
10:15and asked if the cooperative didn't have to somehow form a partnership.
10:20Oh, let's do 100%.
10:22So, the tendency in the beginning was to take all of this family's production to cover costs.
10:30Until after about 3, 4 years, the family took it and said,
10:33let's pay off this debt.
10:35We have some money there, we want to invest and that's it.
10:38So, this was the first step for this family to start having these greenhouses,
10:43and today it's a senior position here in the region, right?
10:45Gives full support.
10:51In this case, there are agronomists, there are all of them, fertilizers,
10:56in this case, insecticides, right?
11:00Everything like this is on the cooperative's account.
11:02It's the agronomists who recommend that we apply this, this and this.
11:05If we didn't have technical assistance work,
11:07today was very difficult for us,
11:10because nowadays there are many pests and we don't know everything.
11:13They make all the recommendations for fertilizers, poisons, right?
11:18Always thinking about the end consumer too, right?
11:21It's not going through anything so strong,
11:23That's why we always get it from the cooperative.
11:27This is an impediment to the end consumer.
11:35That's cooperating.
11:36It's when one's dream finds support in the collective
11:39and together they became reality.
11:42After the fruit is harvested,
11:52it is delivered here to the cooperative
11:54and come to this area here,
11:55which is a processing area.
11:57That's why we are wearing masks and caps.
12:01And then you must be wondering,
12:03oh, but there is a machine
12:05to be able to put this fruit inside the bag.
12:08But no.
12:10Step back, Rodrigo.
12:11It's a manual job, folks.
12:14And the boys and girls don't stop here, okay?
12:18I can stay here talking
12:19that they will continue working.
12:23Shall we do a test?
12:24One minute on screen,
12:26Let's see how many bags they can produce.
12:30Counting from now on.
12:31Come on, come on.
12:43Danilo sped up the images.
12:46It almost seems like a competition, right?
12:48But no, it's not.
12:48This, folks, is high productivity.
12:51It's the skill of the hands.
12:53Do you have any idea?
12:55How long does it take to produce a bag like this one?
12:58between weighing and packing?
13:00Seven seconds.
13:03And I can continue here, because no one stops.
13:06Meanwhile, the box is getting full.
13:10Full of frozen fruit.
13:23We are inside one of the cold rooms here at the cooperative.
13:28Do you see all this packaging here?
13:30All these packages, they have a specific destination.
13:34And each one, come here, please, have an identification.
13:38Mix Food Service contains 10 units of 1 kilo.
13:44Hey, Adilson, tell me, where is all this going, huh?
13:48So, these fruits are the red fruits,
13:51the mixes we make.
13:52These go to the private market, mainly.
13:55We deliver, like I said, Rio, Bahia, Minas, São Paulo.
13:59And we are also starting to put it in some city halls
14:02a frozen strawberry, since it also comes in the same packaging
14:05that you are seeing there.
14:06You see us here with short tops, right?
14:11Good.
14:12You have no idea.
14:13The temperature in here is 15 degrees.
14:17Negatives, is that it?
14:19Exactly.
14:19All this to ensure quality and also that this fruit reaches the market.
14:24with the quality desirable for the consumer.
14:28Exactly.
14:28Here we are at this temperature precisely so that this fruit does not defrost,
14:32for it to maintain the same characteristics as a fruit,
14:35as if you had it naturally, right?
14:37You make the juice and it will have the same properties as a fruit
14:39that you just harvested.
14:41Let's go, because it's too cold here.
14:43Let's go.
14:43Where will Cooper Fruit go?
14:51And what else does Cooper Fruit intend to do?
14:54We intend to continue the growth we're experiencing, right?
14:58What happens?
14:59We have to observe.
15:01When you reach a level of growth like we are today,
15:05We have to think like this, no, it's not good now, let's stop here.
15:08Either we grow or we will end up being left behind.
15:10So our idea is to always try to observe the market.
15:14We try to look for new markets.
15:17We are always looking for new technologies for producers too,
15:20to help within the property.
15:22And we hope to grow more and more there in the coming years.
15:25With this thought and this objective, who benefits from all this?
15:29Mainly the cooperative members, the producers, the cooperative and the local community.
15:40And did you think I would be content with just that little strawberry from the greenhouse?
15:46Nothing like that.
15:48Look what they prepared.
15:49A strawberry smoothie to end the report.
15:53Let's see if it's good?
15:53Hmm, this is the one that gives you a little mustache because it foams.
16:06Hmm, too good.
16:08Tasty, sweet, with the face of Santa Maria de Jeitibá.
16:13Pretty cool, isn't it?
16:35This work of income generation and community development
16:39carried out by Cooper Fruit in Santa Maria de Jeitibá.
16:43Well, we're going to take a quick break, but first I have a message for you.
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17:50So, in my wanderings around São Paulo, where have I ended up?
18:16I'm at USP in Pirassununga and here next to me, people, I don't even know if an introduction is needed.
18:23Because Professor José Bento Ferraz is an authority on livestock farming.
18:28Am I wrong, professor? Welcome to the Rural Business.
18:32It's a pleasure to speak to our friends from Espírito Santo.
18:35I'm not any of that, no. I'm just a guy who works hard and enjoys what he does.
18:40And who likes to see the results of what we do, which is genetic improvement,
18:45reach the properties in such a way as to increase productivity,
18:50with respect to all the environmental problems that we can take care of, right?
18:55And owner profitability.
18:58Without profitability, nothing is sustainable.
19:00A great friend of mine who passed away three years ago, a week before his 107th birthday,
19:08He said sustainability is money in the farmer's pocket.
19:13To me this is fantastic wisdom.
19:16When the cattle rancher, the farmer, lives off that,
19:21takes from that equity he has, the profitability to live,
19:25it is sustainable. That's what sustainability is.
19:28How does Professor José Bento Ferraz define Brazilian livestock farming?
19:33A business with gigantic potential.
19:36We are the largest meat exporter in the world,
19:39but we are not the best producer and we do not produce more.
19:43Just so you have an idea,
19:45The American herd is less than half ours and they produce more meat than we do.
19:49In other words, we are not productive.
19:52Where are we going wrong, professor?
19:54In a lot of things.
19:55In tradition, in the lack of use of technology, in inadequate nutrition,
19:59in the lack of pasture, in the lack of technical assistance.
20:03There's a lot of mistakes, there's a lot of things wrong.
20:06But there are spectacular properties, even better than the American ones.
20:11I don't think our focus is American, no.
20:15But they know how to deal with drought, frost,...
20:18They know how to store food, store water.
20:21And we need to learn to be observers of nature and good livestock farmers.
20:27A good cattle rancher is one who doesn't neglect water, doesn't neglect food,
20:30does not neglect supplementation and the health of animals.
20:33Professor, genetics, genetic improvement is your thing.
20:37What was the best tour you've ever done?
20:39Several, a lot.
20:41And every year I make it better.
20:43The best is what comes next, okay?
20:45It's not what happened, no.
20:46You have a reference, which is the backup.
20:49The backup was a huge thing we did, I don't know how many years ago,
20:53I think it was 20 years ago.
20:55He was the bull that sold the most semen in Brazil.
20:58He's a bull selected from a company that makes seipe, right?
21:02The so-called special identification and production certificate.
21:05But he was an animal by origin.
21:07And it is in all the planning programs in Brazil.
21:10He was a bull, but we have a bull as good as the best.
21:14And the best bull is the one that will come out now.
21:16Can I add some fuel to our conversation?
21:18Adding fuel to the fire in our conversation?
21:20Of course, it could be.
21:22Cattle on pasture, confined cattle.
21:25Which one is better?
21:26The ox that gives money, okay?
21:28If you know how to do things right, you can get the animal out.
21:32In the phase where he eats more and is less efficient, which is the finishing phase.
21:38Put them in confinement, leave the pasture to roam and the pasture will be recovered when it rains.
21:42That's the right ox.
21:43And do we have good pasture in Brazil?
21:45But there are a lot of people with good pasture and it is possible to finish them.
21:49Yes, pasture, okay?
21:51If you have land, you have technology.
21:53There are a lot of good things.
21:54Brazil is a country with many good things.
21:56We need to learn from those who are good.
21:58And spread the knowledge.
22:00That's the problem.
22:01Professor, why are we so criticized in livestock farming when it comes to breeding?
22:07of cattle?
22:08They speak very badly of livestock farming outside of Brazil.
22:11We have forest felling there.
22:13I wanted to know if it's myth or truth.
22:15That cattle emit a lot of greenhouse gases.
22:19Is this myth or is it true?
22:21That we cut down forests to plant grass, to raise cattle?
22:25Well, we opened the country like that, right?
22:29We opened by cutting down forests, planting grass to raise cattle.
22:33That is true.
22:33It's not a lie, no.
22:34And our population went from a few thousand or hundreds of thousands of Indians and we have
22:41today two hundred and something million.
22:42Is it possible to grow without producing food?
22:45It doesn't work, right?
22:45Livestock farming does not destroy the agro-environment.
22:49Cattle ranchers here in southern Brazil, 20% of their area is preserved, by law, okay?
22:56In the Amazon it is 50%.
22:58On average, 66% of Brazilian land has native vegetation, okay?
23:0766%.
23:08Nobody has that.
23:09Now, cattle are responsible for climate change because they emit a lot of gases.
23:14Cattle emit methane, you emit it too, pigs emit it, rice emits methane, all of that, okay?
23:21Do you know the share of ruminants in the total production of methane, greenhouse gases?
23:26greenhouse gas on the planet, 3.4%.
23:29Who produces the most greenhouse gases?
23:33A car burning fossil fuel that has been buried for millions of years down there
23:36throwing the carbon upwards or the ox that is eroding in the rumination?
23:42That will come back, right?
23:43That will come back later.
23:43No no.
23:44The lifetime of methane in the atmosphere is 12 years.
23:47CO2, which is what car gas emits, is a thousand years.
23:52You're not coming back, okay?
23:53So, livestock farming is a solution, not a cause.
23:57You are here in a center of excellence, studying, researching, bringing science to
24:03our agribusiness and I would like you to leave a message for those who watch us about
24:08the future of livestock.
24:09What can we expect from everything you are seeing, reading and studying?
24:14Cattle rancher, the future of your livestock exists and is good.
24:17Comma, as long as you seek knowledge, talk to technicians, whether they are from
24:26companies, whether they are official bodies.
24:29Talk to your colleagues, your neighbors, come together to discuss solutions and not create
24:34problems.
24:35The cattle rancher, your neighbor, is not your enemy or your competitor.
24:39He has the same problems as you.
24:41So, educate yourself, know how to apply technology, don't be afraid to invest because the future
24:49of livestock farming is bleak if we continue the way we are.
24:53Professor, thank you for the class, thank you for the teachings, thank you for making time
24:57on the agenda to welcome us here in the Lord's house.
25:00Oh, that's all for today's Rural Business program.
25:03If you want to review our chat, it's very easy, it's very simple.
25:07Just point your cell phone's camera at the QR Code that appears on the screen.
25:12Want to hear our chat again?
25:16Just go to Spotify.
25:17On the Negócio Rural program's Spotify, you can listen to our conversation between
25:22Bruno and Professor José Bento.
25:25At Rural Business Program on Spotify.
25:28Want to know a little about Bruno's travels around Brazil?
25:31Stay connected on social media.
25:33Instagram, TikTok, at BP Faustino or on our official channel.
25:37At Rural Business Program.
25:39Another week that begins full of information, full of content and valuing, of course,
25:46our agribusiness.
25:48Professor, the program is ending, but our chat is still offline.
25:51Could it be?
25:52So let's go ahead and chat a little.
25:54Big hug, my friends.
25:55Let's chat, people.
25:56Bye, bye.
25:57Bye, bye.
25:57You watched Negócio Rural.
26:10Offering, if you believe, is having someone to count on.
26:14Sebrae Espírito Santo.
26:15People transform businesses.
26:17Business transforms realities.
26:20And Orwell, your Renault dealership in Espírito Santo.
26:27And Orwell, your Renault dealership in Espírito Santo.
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