Kosmobox brings K-Beauty to Albert Road

The News, Portsmouth

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00:00We are in Cosmobox, one Albert Road. We sell Korean cosmetics because K-beauty

00:06right now is booming worldwide and some countries with trends be faster, UK as

00:12conservative countries we know. It's a bit slower with trends but yeah Koreans

00:17right now is so popular with their skincare and it's mostly Korean product

00:22in the store. Soon maybe we'll add some in other countries and brands but right

00:28now it's based on my personal experience and selection of the brands of products.

00:34Yeah so what's different and what's unique about the Korean skin products?

00:38I would say it's more about the natural healthy ingredients. In other words saying

00:48they are South Koreans is very innovative with the formulas. It's very nice not

00:55harmful formulas, they're super tough with SPFs, with moisturizers, with lots of

01:02things. Every day they like really look on their clients and they improve and do

01:09something nice, modern because our environment around us has changed as well

01:14since it was 10-20 years ago and today. Our needs are different and South Koreans

01:21really look after that point. They're absolutely obsessed with this thing here and

01:28I think that's why this trend very quickly moved to the wild wild territories.

01:36Interesting yeah and you say it's for men and women? You've got products for men here as well?

01:41South Koreans didn't split like men, men and women products because I think we need

01:48same products daily only men love more blue colors so like you know they they

01:55when they see like pink bottles are like it's not for me. Of course we have like

02:00male lines which is like packed more in blue colors black colors but I can see from

02:06our clients that male is absolutely fine right now with skin care it doesn't

02:12matter in which packaging. They've understood that idea that skin care is

02:16really important. What's kind of been your most popular product so far?

02:20It's difficult to say like what is the popular because we are so different our skin needs are

02:26different our sensitivity that's what is another thing what I love for that

02:33skincare because the South Koreans they look on the wider perspective like you

02:39know because we are so different sensitive skin mature skin teenager skin which

02:45going through the teenager troubles I know how it's difficult but like push

02:52them to look after their skin and they created really right products but I will

02:58say like must-have product it's SPF slow aging it will be starting from SPF no burn

03:06no red skin really SPF it will be one of the best products from which you need to

03:12and so you can say obviously they've got lots of different products for different

03:15types of skin do you kind of give advice to people if they come in and they're not

03:19sure what to get? Yeah that's why I think I believe so and I hope so we're different I'm here to help people

03:26select right products and I can see from the walk in clients when we start

03:31talk about that the daily routine or what kind of brands and products they got I

03:36never say like oh it's bad or you need to take our products I always said like you

03:41know you keep going with what you have but sometimes I can see that people choose

03:47wrong products because we have the product from the oily skin and dry skin and

03:53people just choose like oily skin choose wrong product and dry skin choose for

03:59oily skin and they will damage like you know their skin even more that's why I'm

04:04here to help understand their routine how to choose the right products for them

04:09because I always tell to clients like tell me what you want to achieve and how you

04:15want to look and what is your issue which you keep in your head when you come and buy

04:22the skin care yeah I want to say because the people lots of people ask me what is

04:28your difference why do you think like people come to your store don't buy online

04:32because we are on the time when that everyone going through the Amazon on

04:38online stores because online stores like you know sign and offer as well better

04:43discounts I believe so that our source will sort of something special for our

04:49local community of course we will launch online shop as well try to reach more

04:56far located clients but main idea is give the people again chance to turn that

05:06shopping vibe come try tasks and enjoy the shopping by themselves instead of just

05:15clicking on the live stream

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