Discover how a site audit can transform your website’s impact and help your business grow.
In this video, you’ll learn why regular audits matter, common mistakes almost every site makes, and how to fix them for better search rankings, more traffic, and higher sales. We’ll show you real-world results and walk you through simple ways to start auditing even if you’re not a tech expert.
Make your website work smarter and drive more results for your business.
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00:00Hello everyone, in today's video, we will explore how a site audit can strengthen your online strategy, let's get into the video.
00:08Over half of all websites have broken links, and about 45% load slowly.
00:15Just a 1 second delay in your website's load time can cause conversions to drop by as much as 20%.
00:20These issues make it harder for visitors to stay and take action.
00:24Macy saw a drop in online sales and used a site audit to investigate.
00:31They discovered problems like high mobile bounce rates, missing structured data, and slow loading caused by outdated code.
00:38After fixing these, conversions increased by 9% and customers were more satisfied.
00:45A site audit is a thorough check of your website to spot any technical problems, user experience issues, SEO gaps, or security risks.
00:53It works like a regular health check-up, helping you find and fix anything that might hurt your website's performance.
01:02A site audit helps your website show up higher in search results, makes it easier for people to use, and removes barriers that might stop visitors from becoming customers.
01:12It also guides your content planning, spots security problems, and checks that your website supports your main business goals.
01:18You should do a site audit after you redesign your website, before starting a marketing campaign, if you notice a drop in traffic or sales, every 6 months for regular maintenance, and before expanding into new markets.
01:32This keeps your website healthy and ready for growth.
01:35To get started, use free tools like Google Search Console, Geetmetrics, or Screaming Frog to check your website.
01:44For a deeper look, consult a digital expert.
01:48Make a clear plan to fix any issues you find, and regularly track how your website improves over time.
01:55Your website creates the first impression for your business, so it needs to work well.
02:00Regular audits keep it running smoothly and quickly.
02:03Even small fixes, like repairing broken links or speeding up load times,
02:09can lead to noticeable improvements in your website's results and customer experience.
