00:00Hello everyone, in today's video, we will explore how a site audit can strengthen your online strategy, let's get into the video.
00:08Over half of all websites have broken links, and about 45% load slowly.
00:15Just a 1 second delay in your website's load time can cause conversions to drop by as much as 20%.
00:20These issues make it harder for visitors to stay and take action.
00:24Macy saw a drop in online sales and used a site audit to investigate.
00:31They discovered problems like high mobile bounce rates, missing structured data, and slow loading caused by outdated code.
00:38After fixing these, conversions increased by 9% and customers were more satisfied.
00:45A site audit is a thorough check of your website to spot any technical problems, user experience issues, SEO gaps, or security risks.
00:53It works like a regular health check-up, helping you find and fix anything that might hurt your website's performance.
01:02A site audit helps your website show up higher in search results, makes it easier for people to use, and removes barriers that might stop visitors from becoming customers.
01:12It also guides your content planning, spots security problems, and checks that your website supports your main business goals.
01:18You should do a site audit after you redesign your website, before starting a marketing campaign, if you notice a drop in traffic or sales, every 6 months for regular maintenance, and before expanding into new markets.
01:32This keeps your website healthy and ready for growth.
01:35To get started, use free tools like Google Search Console, Geetmetrics, or Screaming Frog to check your website.
01:44For a deeper look, consult a digital expert.
01:48Make a clear plan to fix any issues you find, and regularly track how your website improves over time.
01:55Your website creates the first impression for your business, so it needs to work well.
02:00Regular audits keep it running smoothly and quickly.
02:03Even small fixes, like repairing broken links or speeding up load times,
02:09can lead to noticeable improvements in your website's results and customer experience.
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