In this exclusive video, AGENCY09 presents deep insights into the BARC India MDPL Premium Panel 1 – offering a closer look into how premium audience measurement and television viewership data are revolutionizing media planning and advertising strategies.
Whether you're a marketer, media buyer, or analytics enthusiast, this panel highlights the value of precision-driven insights from BARC India and how AGENCY09 leverages them to craft data-first, impactful campaigns.
✅ Explore the role of MDPL (Meter Data Processing Layer) ✅ Understand premium panel segmentation ✅ Learn how AGENCY09 uses this data for smarter campaign planning
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00:00India, a land of storytellers, diverse cultures and passions, its almost 90 crore TV viewers makes India one of the world's largest TV audiences.
00:12Annually over 35,000 crore's worth of advertising is aired.
00:16To measure this vast and complex viewership landscape, accurate and credible viewership data is crucial.
00:23Bark India is a joint industry body registered with the Ministry of Information and Broadcasting, providing the most authentic audience estimates of what India watches to broadcasters, advertisers and advertising agencies.
00:39Bark India manages the world's largest and most diverse TV audience measurement system across India.
00:45The information and data collected by the installed meter is kept strictly confidential.
01:03The meter only has a reader that detects high-frequency audio signals from channels with an embedded watermark.
01:09It does not have a camera nor a voice recorder and cannot capture any other audio or video input format.
01:17The data is sent directly to Bark India servers in an encrypted form.
01:24Bark India and MDPL would like to invite you to become a valued member of our exclusive premium household panel.
01:32Your participation will provide meaningful insights to the media and entertainment industry, which will help them make important decisions on content creation and advertising.
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