Snakes, ladders, and Louis Vuitton

Louis Vuitton’s Paris Fashion Week showcase was a game-changer.

Transcript

00:00Snakes, Ladders, Couture

00:05Louis Vuitton turned Paris Fashion Week into a giant game inspired by an Indian classic

00:10with bold designs that stole the show. The showstopper? A runway inspired by the Indian

00:15game of snakes and ladders. Its striking design added a fresh dimension to Paris Fashion Week.

00:20Pharrell Williams, in his debut as Louis Vuitton's creative director, drew on Indian craftsmanship

00:25to create a collection that stood out for its vibrant colours and intricate detailing.

00:30Adding to the show's energy was a live Punjabi track by A.R. Rahman and Pharrell creating

00:34a perfect harmony of music and fashion. The runway design was conceptualised by Indian

00:39architect Bijoy Jain. The set featured interconnected ladders and coiled snakes rendered in bold colours

00:46and geometric patterns. Jain incorporated traditional Indian design principles, ensuring the set captured

00:52the energy and complexity of its inspiration while complementing the collection on display.

00:57The show wasn't just a visual spectacle. It attracted some of the biggest names in entertainment.

01:03Beyonce, Jay-Z and other global icons were in attendance, adding star power to an already

01:08dazzling event. From the snakes and ladders set to the India inspired collection, Louis Vuitton's

01:13Paris Fashion Week show blended culture, creativity and couture. A game, a runway, a moment that

01:19redefined fashion's global narrative.