00:00From the 1980s to the 2010s, video stores were a ubiquitous part of the American retail landscape.
00:12Videos were available to rent nearly everywhere.
00:15In mom-and-pop stores, chain stores, electronic stores, even supermarkets and gas stations.
00:21During this time, the video store became equally common as a location in hundreds and hundreds of films and television shows.
00:30These fictionalized moments on screen are now the only recorded archive of the lifespan of the video store.
00:36They show video stores as places where anything can happen.
00:40Comedy, drama, action, romance, horror or violence.
00:45These depictions evolved over the years.
00:48As did our notions of what the video store was, what function it served in our lives,
00:53and what this dynamic said about our relationship to renting movies.
01:00Today, video stores on screen exist only in period pieces,
01:09reminders of an industry that once seemed stable, and now is all but extinct.
01:15This is the story of the video store, told through these time capsules.
01:19The story of what they were, how they flourished,
01:22how the filmmakers depicting video stores became complicit in their demise, and what happened next.
01:32This is the story of the birth, life, death, and afterlife of the video store.
01:40They used to be everywhere, in our lives and on our screens.
01:44Now they're gone.
01:46They exist only in video heaven.
01:52At home at night, I'm all alone, watching the TV screen.
02:08This is what I am going for in part time.
02:09The story of the birth, life, death, and life, that is where it works.
02:11This is the story of the film, seeing what I showed you about with action.
02:30Fr pockets and reflect the genre.
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