00:00Are the recent trends and figures going viral hinting at a cultural shift towards more
00:03conservatism? Everyone trying to emulate old money and luxury, Nara Smith's lifestyle being
00:08idealized. Even unintentionally, many of these creators' content promote traditional archetypes
00:13and is a total shift from the boss babe girl boss era we saw previously. To clarify, there's
00:17absolutely nothing wrong with wanting a family and seeking traditionalism in that regard. But
00:22the heightened focus on that ideal didn't just happen out of nowhere. The signs are everywhere.
00:27Even in fashion, the trends of old money and quiet luxury aesthetics have reflected the growing idea
00:32that wealth should be admired, that class status is something to strive for, and even that conformity
00:38to a hierarchy is desirable. It's no coincidence that the rise of quiet luxury follows years of
00:43hyper-visibility of progressive alternative aesthetics like indie and alt in 2020. Trends
00:48like these don't just pop up in a vacuum. They reflect the mindsets, cultural values,
00:53and ideological shifts that are happening around us. And when we, as consumers, jump from one trend
00:58to the next, especially something as ideologically loaded as old money, we're not just changing our
01:04outfits. We're adopting a very specific image that has roots in larger social structures in politics.
01:10If you switched from the colorful alternative looks of a few years ago to these muted, wealthy aesthetics,
01:16just because it's what's popular, remember that it represents something.
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