LG Electronics Malaysia has announced the strategic rebranding of LG Rent-Up to LG Subscribe at an exclusive event featuring LG Brand Ambassador Lee Zii Jia.
This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription model that redefines how Malaysians access premium technology without the financial burden of ownership.
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This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription model that redefines how Malaysians access premium technology without the financial burden of ownership.
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
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NewsTranscript
00:00LG Electronics Malaysia has announced the strategic rebranding of LG RentUp to LG Subscribe
00:10at an exclusive event featuring LG brand ambassador Li Zi Jia.
00:15This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription model
00:22that redefines how Malaysians access premium technology without the financial burden of ownership.
00:30LG Electronics Malaysia Managing Director Justin Choi says customer feedback has prompted LG Malaysia
00:39to align the branding with subsidiaries in Thailand, India and Singapore by adopting a clearer and more intuitive name, LG Subscribe.
00:49LG Subscribe is designed to give more value and innovation to a Malaysian customer
00:56rather than just a one-time product transaction.
00:59We are offering a wide range of maintenance service period and the consumers can choose different types of maintenance service
01:07like a self-service and a professional regular business service or combine the package depending on our customer preference.
01:18Congratulations on LG Puricare!
01:21In conjunction with the rebranding, LG Malaysia also launched their latest innovation in water purification
01:28with the LG Puricare AtomU water purifier.
01:31This sleek addition to the LG line-up combines minimalist aesthetics with cutting-edge technology
01:37in a space-saving under-sink design that complements modern living spaces while delivering pure, clean water.
01:44So the current in Malaysia, the customer segment looking for the minimalist design is growing,
01:52especially in the condominium, apartment and among young generations.
01:58So we decided to introduce this product for those segments.
02:04The event was followed by the unveiling of LG's transformative approach to AI,
02:09which LG has dubbed Affectionate Intelligence.
02:12It emphasizes the company's vision of a future where technology does not just automate tasks,
02:17but understands, adapts to and enhances the overall human experience,
02:22making users feel understood and enriching everyday moments.
02:27With AI, we've taken it further.
02:30Eventually, we are collecting all customers' database utilizing our data hub.
02:36We call it LG ThinQ.
02:38Also, it will reflect to our next type, next product development plan.
02:44LG will continue to develop a more suitable one for utilizing our AI function.
02:52For more information on LG Malaysia, visit LG's official website
02:56at www.lg.com slash my or follow LG's official Facebook page by searching LG Malaysia.
03:03www.lg.com slash my or follow LG and Google.
03:12www.lg.com slash my or follow LG.
03:13www.lg.com slash my or follow G-T sẽ at www.lg.com slash my or follow G-T.
03:18You