Musk Struggles to Repair Tesla

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Transcript

00:00Tesla is a consumer-facing company. And last year, when Elon Musk joined the Trump campaign,

00:06and let's not forget, he spent about $250 million helping to elect Donald Trump.

00:10When he joined the Trump campaign, he, by doing so, alienated a large chunk of his core customers.

00:17And now, by declaring war on Donald Trump, he's perhaps alienating another chunk of his potential

00:25customers. And all the while, he's also worried investors on Wall Street and his own shareholders.

00:33So to put it mildly, Elon Musk has a lot of damage limitation to do right now. And he has a mountain

00:39to climb in terms of regaining the confidence of his customers, his investors, his shareholders.

00:46And also, he is going to need to rebrand his company. What direction is he going to go in

00:51to try to regain the customers that he's lost from across the political spectrum?

00:56So it's really unclear where we're going to go from here. But for now, it's a very tough job. And

01:02I have to say that when it was announced that he was stepping back from his role in the Trump White

01:07House, markets actually cheered that decision. And we saw a positive reaction on the stock because

01:12one of the other things that's happened, apart from any sort of political leanings he's had and

01:16the effect on the sort of sales of the car, he has not been able to give his companies and it's not

01:22just Tesla. Let's remember, he has a number of companies. He's not been able to give them the

01:26attention they need. And so investors were hoping that now maybe he can renew his focus on those

01:30companies and improve the performance that we've seen lagging over the past few months and year.