The local creative scene is brimming with talent, and Preview aims to shine the spotlight on its brilliance. The landscape may be ever-changing, but it continues to surge forward thanks to the movers and shakers who keep showing up and sharing their art—this year's Preview Creative 25 honorees are proof. Go behind the scenes of this year's feature in this special episode of The Making Of.
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CreativityTranscript
00:00Championing Filipino Creatives has always been at the core of Preview.
00:10Every year we put the spotlight on visionaries shaping the industry,
00:14those who push boundaries or challenge norms,
00:18and basically redefine what it means to be a creative today.
00:22The Creative 25 continues that tradition.
00:26And this year specifically, we wanted to focus on multi-hyphenates,
00:30those who are breaking the mold and are excelling across different disciplines.
00:35We believe that these creatives are the future,
00:38and they prove that there's no limit when it comes to Filipino creativity.
00:43Hello guys! This is Philip, also known as Tavo Konyo on Instagram, Facebook, and TikTok.
00:47And today, I'm here at the Preview office.
00:50We have a shoot for Previews Creative 25.
00:53I'm super thankful that we'll be here at the 25.
00:55The concept of our shoot right now is, I really don't know how to describe it,
00:58but I'm thankful to the team that I denied throughout the process.
01:01As someone that's not in photoshoots.
01:03Actually, it's not the office.
01:05It's just like it. It's just like it's above it.
01:07Maybe you can think about it.
01:08So for this edition of Creative 25,
01:11we tapped several Filipino creatives who are very multidisciplinary.
01:15So they don't only express themselves through one art form.
01:19But although they may have different platforms,
01:21it all underlines how powerful art can be as a channel of expression for the bigger message that they want to convey to the world.
01:29So with big shoots like these,
01:31logistics is a very tricky thing to handle.
01:34But thankfully, with the right amount of planning, it all worked well enough in the end.
01:40And the photos are proof enough.
01:42So this is the fourth year of Creative 25.
01:45And we're really happy that the creatives that we invited for this year were all available in-game to appear in this initiative.
01:52So on the day of the shoot, we invited them to come as they are.
01:55And we had Isa and Tetel from Team Real Vega Perez on standby to retouch them and make sure that their camera are ready.
02:03Of course, we wanted their stay to be as seamless and as relaxing as possible.
02:07But the reality also was we had to shoot a lot of people and we only had a few hours with them.
02:14Luckily, we had our friends from Goldilocks send over snacks and meals all throughout our two-day shoot.
02:19So everyone was nourished and full the whole time.
02:23And they got to relax and talk with each other at our make-do lounge, aka our pantry.
02:29Hi guys, I'm Denise.
02:30I'm shooting this year's Preview Creative 25 for the second year.
02:34Nung pagkasend pa lang sa akin ni Em nung mood board,
02:38parang nakita ko na ito yung magiging setup natin na more ambient light,
02:44which is challenging for me kasi hindi mo alam kung ano yung mangyayari sa araw na yun.
02:50Gagawa ka ng sarili mong daylight.
02:52Pagkasend sa akin, sabi ko, I'm up for the challenge.
02:55So ayun, ngayon, ginagawa na namin siya for the second day.
02:59Today, yun, I'm so excited.
03:01Right now, we're shooting Creative 25 for this year.
03:04I always love shooting with fellow creatives kasi the energy is just very collaborative and playful.
03:10We're doing the photo layout here in an abandoned office.
03:14Later, we'll have a video layout downstairs.
03:16It's a studio setup that we made it look like this also with boxes and everything.
03:21Para, same concept.
03:23So we just wrapped up our Creative 25 shoot for this year.
03:26And it was a long two days.
03:27I think in total, we shot for about 36 hours.
03:31But yeah, we're happy we pulled through.
03:33We're really so honored to have shot such inspiring creatives
03:36who really hone their craft and share it to people around them.
03:39And I think that they really did display how being multi-hyphenate is a double-edged sword in today's creative industry.
03:46I won't say much.
03:47I want you guys to read the article.
03:49Click on the link and check it out for yourselves.
03:51Read their stories.
03:52Learn from them.
03:53And also, be inspired to go out there and just be your most authentic self through your art.
03:58So I hope you guys really love Create 25 2025 as much as we do.
04:02and I'll just read this video.
04:03You