00:00is a powerful psychological phenomenon used by most big brands and by understanding it well
00:05enough you can use it too 99% of the population have not developed themselves to the point of
00:11being free from their ego that is the foundation of capturing and holding attention poking your
00:17audience's ego some brands understand this and take advantage of it every day rolls-royce doesn't
00:23sell cars they sell status luxury and success apple sells modernity and respect dove sells
00:30self-esteem and beauty coca-cola sells happiness and connection people remember how you make them
00:36feel not what you say to become a memorable brand sell an emotion is a power
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