00:00Welcome to News Plus Globe.
00:03Today, we spotlight a beloved Canadian brand, MEC, Mountain Equipment Company,
00:08a name synonymous with outdoor adventure and sustainability.
00:13Founded in 1971, MEC began as a co-op by Climbers for Climbers.
00:19Over the years, it's grown into Canada's go-to for everything from tents to trail shoes.
00:25After facing financial struggles, MEC was restructured in 2020.
00:30Now under new ownership, it's back leaner, sharper, and still passionate about nature.
00:37With a renewed focus on sustainability, MEC is investing in greener products
00:42and giving back through community grants and environmental advocacy.
00:46MEC isn't just a store, it's a movement for Canada's wild future.
00:51Stay tuned and stay active, only on News Plus Globe.
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