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  • 18/05/2025
Chrysler CEO Chris Feuell reflects on Chrysler’s 100-year legacy and talks about Chrysler’s vision of the future for the brand’s next century.

Category

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Motor
Transcript
00:00There have been so many incredible innovations and technologies that Chrysler has launched
00:06over the last hundred years.
00:24We have had so many iconic products come to market over the last century.
00:31Think about the impact as one of the original big three in the automotive industry.
00:38We've provided products and services to customers who have fallen in love with our products
00:43and our brands over the last century.
00:47Walter Chrysler's original vision for the brand was to deliver innovative products, engineering
00:55excellence and beautiful designs all at affordable price for the mainstream market.
01:01And we want to stay true to that vision that Walter Chrysler set 100 years ago.
01:09When I think about the iconic products and features that we've delivered to the market
01:14over the last hundred years, I think about the turbine car, the Hemi V8.
01:20We celebrate the fact that Chrysler is synonymous with minivans because we created that segment
01:2742 years ago and continue to be the market leader for three years in a row in the minivan segment.
01:35We're celebrating 20 years of stow and go this year.
01:39It continues to be a class exclusive feature, allowing customers to completely stow the second
01:45and third row seats flat within the compartment, giving them a flat load floor.
01:50These have all really excited customers about the idea of driving and being connected to the Chrysler brand.
02:02I also believe that there's going to be a resurgence of the car segment.
02:06It's declined over the last few years, but as represented in the Halcyon concept, we think
02:13that there's a really interesting space that customers are really going to grasp onto with
02:19a car that is beautifully designed, that has seamlessly integrated technology and an interior space
02:27that's really clever and versatile that gives them a lot of options.
02:31So the Halcyon, we think, is representative of both the future design direction that Chrysler's next generation products will be taking on,
02:40but also rethinks the way we deliver customer centricity and an incredible user experience that is seamless and really brings back the joy of driving.
02:53When I think about the role that Chrysler plays in our century of innovation, I'm really excited
03:01about how bright our future is.
03:04We've got a lot of new products coming over the next few years, and it's really starting
03:09with a refresh Pacifica coming out next year, followed by a new crossover product and then
03:16a third product that will be inspired by the Halcyon concept coming later.
03:21And so when I think about what's coming for the future with our new products, our multi-energy
03:27strategy, delivering more customer centric solutions that better meet their needs and affordability
03:34levels, it's clear that Chrysler's future is very bright, not just now, but for the next hundred years.

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