ABB’s PixelPaint brings exclusive and sustainable paint finishes to Mercedes-Benz Sindelfingen plant

ABB’s innovative PixelPaint technology has been deployed at the Mercedes-Benz Sindelfingen plant in Germany, where it complements the site’s conventional painting processes by enabling the precise and efficient application of intricate paint designs. The sustainable and resource-saving technology began operation in 2025 as the luxury manufacturer develops new personalized options for its most exclusive models.

“PixelPaint uses an award-winning paint head similar to an inkjet printer that can apply large areas of color as well as precise details with complete accuracy,” said Joerg Reger, Managing Director of ABB Robotics Automotive Business Line. “In an entirely automated process that requires no manual intervention, the technology opens new possibilities for vehicle manufacturers as they look to increase personalization in response to rising consumer demand while also reducing emissions. We’re delighted to have been able to work with Mercedes-Benz to help them make these extraordinary design visions a reality.”

PixelPaint consists of a paint head with more than 1,000 tiny, individually controlled nozzles, mounted on an ABB robot such as the IRB 5500 paint series. Combined with ABB’s 3D vision system and coordinated by ABB’s RobotStudio® planning and programming software, the head tracks very closely to the vehicle body to ensure that 100 percent of the paint is applied to the car with no overspray or airborne misting. This eliminates the need for labor-intensive masking and repeat trips through the paint shop, resulting in zero waste, reduced environmental treatment requirements, and lower emissions overall.