00:00Welcome back. So, when it comes to organising your blog, choosing the right categories is
00:06essential. Categories not only make your content easier for readers to navigate, but they also
00:13play a crucial role in improving your blog's SEO performance. That's where a powerful tool
00:20like SEMrush comes in. SEMrush helps you analyse search trends, identify popular keywords and
00:28uncover topics your target audience is searching for. By using this data, you can create blog
00:35categories that are both relevant and highly optimised for search engines. Before we start,
00:42I'll give you this spreadsheet to fill in your niche and categories, okay? So, SEMrush is a powerful
00:51all-in-one digital marketing tool designed to help you grow your online presence. It's perfect for
00:59beginners because it simplifies complex tasks like keyword research, analysing website traffic,
01:06tracking competitors and improving your search engine rankings. With SEMrush, you can discover
01:13what topics your audience is searching for, identify trending keywords and even find gaps in your content
01:20strategy, all of which are essential for building a successful blog. Think of it as your personal
01:28assistant for optimising and organising your blog for better visibility and engagement.
01:35Sadly, SEMrush is not free, but you can still take advantage of its free trials to explore the tool
01:42and make the most of its features during the trial period.
01:47Let's start. Let's dive into the keyword overview.
01:50Start by typing in your niche and selecting your target country.
02:05SEMrush provides detailed analytics about your keyword, such as its search volume, keyword difficulty,
02:12search intent and more. As you can see, our keyword is very difficult to compete with,
02:19as it has a keywords difficulty score of over 80%. But don't worry, we'll focus on strategies to avoid
02:27competing directly with highly competitive keywords. Now scroll down and click view all keywords.
02:40Here, set the keyword difficulty to a range of 0 to 29,
02:48click view all keywords. Change the intent to informational and sort all keywords by volume.
03:06I will choose the first keyword, chicken, and review the first six related keywords.
03:19You can select more if you'd like.
03:20Click copy and past on your spreadsheet.
03:35Now, go ahead and complete the process by choosing your categories.
03:55Now, go ahead and complete the process by choosing your categories.
03:59go ahead and complete the previous text and how to choose your menu.
04:01Now, go down and complete theändery of the list.
04:02Now, what you're gonnaica click on?
04:03Come right, go ahead and complete the boxes.
04:03Well, go down and complete the volume profile,
04:05let me know that when I'm going to keep doing myг lТы bar.
04:05You'll see that you have a list, which we'll see a list that makes a charge of this way up,
04:06so we can set the total value of your creatives.
04:10Now here to be the list.
04:17Now we can see you.
04:18And here's political well- marched preoccupied in this.
04:21Now let me know.
04:22It was necessary to describe CHRIStingly.
04:23Now so that you can look for produits.
04:24After filling out my spreadsheet
04:54and knowing my categories, I can clearly see that my blog already has a direction,
05:02something like focusing solely on carnivore recipes.
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